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市場調查報告書
行動多媒體播放器市場
Portable Multimedia Players: Analysis and Forecast, Second Edition
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行動多媒體播放器市場 是由出版商Parks Associates在2007年10月所出版的。
這份英文市場調查報告書價格從美金3000起跳。
Abstract
SYNOPSIS
This report will re-examine the portable multimedia player market after the
first report was published two years ago in 2005. Besides highlighting and
updating the technology and feature trends, this report will focus on
analyzing consumers' usage of the device and evaluating the impact of the
latest digital media consumption trends on the adoption and positioning of the
device relative to other portable entertainment platforms.
"Two years have passed and the portable multimedia player remains an uncertain
product category," said Harry Wang, Senior Analyst with Parks Associates.
"Part of the problem is, although we' ve had so far an explosive growth of
online video services, the uptake of PMP as a distinctive entertainment
platform is undermined by the flourishing of alternative portable
entertainment devices."
Table of Contents
The Bottom Line
1.0 Notes on Methodology
- 1.1 Consumer Data
- 1.2 Definitions
2.0 PMP: A Fast-changing Market
- 2.1 Two Years in Retrospective
- 2.2 Current Adoption of Portable Multimedia Players
3.0 Component Analysis and Technology Trends
- 3.1 Microprocessors and Other Silicon Components
- 3.2 Choice of Storage Media
- 3.3 Display Technology (LCD)
- 3.4 Media Formats, Codecs, and DRM
- 3.5 Feature Trends
4.0 Consumer Demand Analysis
- 4.1 Digital Media Habits and Product Appeal
- 4.2 Choice of Portable Entertainment Platforms and Convergence Trends
- 4.3 Consumer Segmentation
5.0 Industry Trends, Marketing Strategies and Competitive Analysis
- 5.1 Digital Media Trends and PMP as an Entertainment Platform
- 5.2 Overview of Branding and Marketing Strategies
- 5.3 Competitive Analysis
6.0 Market Forecast and Implications
- 6.1 Market Sizing
- 6.2 Implications and Recommendations
Resource Book
Section I Analysis of PMP Owners' Usage and Preferences
- Market Adoption
- Device, Content, and Usage
Section II Comparison of PMP Owners in 2005 and 2007
- Demographics of Overall PMP Owners: 2005 vs. 2007
- Demographics of Hard-disk Drive-based PMP Owners: 2005 vs. 2007
Section III Consumer Segments: Methodology and Analysis
- Demographics
- Device, Content, and Purchase Behaviors
Section IV Analysis of PMP Intenders' Interests and Media Habits
Section V Profiles of Leading PMP Manufacturers and Technology Providers
- Apple/iPod Video
- Samsung
- Microsoft/Zune
- Archos
- Creative Labs
- Toshiba
- Coby Electronics
- Cowon 74
- Philips
- Thomson
- Sandisk
- Texas Instruments
- SigmaTel
- Marvell Technology Group, Ltd.
- Sigma Designs, Inc.
- Broadcom
- Analog Devices, Inc.
- Freescale Semiconductor
- Raza Microelectronics
Figures
The Bottom Line
- PMP Hardware Events 2005-2007
- Estimates of Worldwide Cumulative Video iPod Shipments
- Major Online Video Market Events (2005-2007)
- The Expansion of the Multimedia-Capable Smartphone Family
- U.S. PMP Adoption among Online Households 2005 vs. 2007
- PMP Owners' Age Distribution: 2005 vs. 2007
- PMP Owners' Other Technology Gadgets
- Worldwide Video-capable MP3 Player Adoption among Internet Households
- Comparison of PMP Processor Solutions
- Current Storage Capacity on PMPs
- Comparison of Touch-Screen Technology
- Screen Size of PMPs among Current Owners
- Analysis of Media Formats and Codecs
- Major DRM Technology for Online Video
- Features of the Latest PMP Models
- Music and Video Consumption Frequency on a PMP
- Factors and Drivers for Video Consumption on a PMP
- Top-Ten Video Genres Preferred on PMP, Cell Phone, and Laptop PC
- Locations Where PMPs are most Frequently Used
- Expected Storage Capacity of the Next PMP Purchase
- Budget to Spend on the Next PMP Purchase
- Portable Media Platforms: Ownership 2005 vs. 2007
- Portable Media Platforms: Purchase Intention 2005 vs. 2007
- Consumers' Preference for Converged Devices
- Consumer Segmentation: Comparison of the Three PMP User Groups
- Broadband Households Paying for Online Video Content
- Broadcast Networks' Online Video Initiatives
- Broadcast Networks' Online Video Initiatives
- Major Online Movie Services and Portable Device Support
- Major Brands' Strengths and Weaknesses
- Brand Share in the U.S. based on Consumer Survey
- Worldwide Forecast of Video-capable PMP Shipments
- Worldwide Forecast of PMP Shipments by Storage Medium
- Worldwide Forecast of Video-capable PMP Revenues and ASP
Resource Book
- Penetration of Consumer Products (Q2 2007)
- Cross-Ownership of Portable Devices
- Brand Share of Portable Multimedia Players
- Screen Sizes of Portable Multimedia Players
- Storage Capacity of Portable Multimedia Players
- Average Number of Media Files on Portable Multimedia Players
- Percentage of PMP Owners Having Media Files
- Source of Video Content for Portable Multimedia Player Owners
- Satisfaction with PMP Features (I)
- Satisfaction with PMP Features (II)
- Frequencies of Media Consumption on Portable Multimedia Players
- Locations Where Portable Multimedia Players are Used
- Comparison of Locations: Portable Music Players vs. PMPs
- Average Monthly Spending on Video Content for PMPs
- Drivers for Consuming more Video Content on PMPs (I)
- Drivers for Consuming more Video Content on PMPs (2)
- Accessory Items Purchased for Portable Entertainment Devices
- Product Complaints: Video iPod vs. Other PMP Brands
- Location of Use: Video iPod vs. Other PMP Brands
- Frequency of Usage: Media Consumption on Portable Devices
- Number of Media Files by Storage Capacity
- Percentages of PMP Owners who do not Own Videos and Rarely Watch Videos
- Desirable Features: Video iPod vs. Other PMP Brands
- Average Number of Video Files and Frequency of Usage: Video iPods vs.
Other PMP Brands
- Age of PMP Owners: 2005 vs. 2007
- Gender of PMP Owners: 2005 vs. 2007
- Preference for Stand-Alone versus Multi-Function Devices: 2005 vs. 2007
- Ethnicity of PMP Owners: 2005 vs. 2007
- Income Distribution of PMP Owners: 2005 vs. 2007
- Marital Status of PMP Owners: 2005 vs. 2007
- Education Level of PMP Owners: 2005 vs. 2007
- PMP Owners Currently Attending College: 2005 vs. 2007
- Type of Residence of PMP Owners: 2005 vs. 2007
- Number of Adults in Household, PMP Owners 2005 vs. 2007
- Number of Children in Household, PMP Owners 2005 vs. 2007
- Age of HDD-based PMP Owners: 2005 vs. 2007
- Gender of HDD-based PMP Owners: 2005 vs. 2007
- Preference for Stand-Alone vs. Multi-Function Devices among HDD-based PMP
Owners: 2005 vs. 2007
- Ethnicity of HDD-based PMP Owners: 2005 vs. 2007
- Income Distribution of HDD-based PMP Owners: 2005 vs. 2007
- Marital Status of HDD-based PMP Owners: 2005 vs. 2007
- Education Level of HDD-based PMP Owners: 2005 vs. 2007
- HDD-based PMP Owners Currently Attending College: 2005 vs. 2007
- Type of Residence Occupied by HDD-based PMP Owners: 2005 vs. 2007
- Number of Adults in Household of HDD-based PMP Owners: 2005 vs. 2007
- Number of Children in Household of HDD-based PMP Owners: 2005 vs. 2007
- Summary of Consumer Segmentation Findings
- Age Distribution: by Consumer Segments
- Gender: by Consumer Segments
- Education Level: by Consumer Segments
- Income Distribution: by Consumer Segments
- Home Network Ownership: by Consumer Segments
- Ethnicity: by Consumer Segments
- Marital Status by Consumer Segments
- College Status: by Consumer Segments
- Type of Residence: by Consumer Segments
- Number of Adults in Household: by Consumer Segments
- Number of Children in Household: by Consumer Segments
- Interest in Mobile Applications: by Consumer Segments
- PMP Storage: by Consumer Segments
- PMP Screen Size: by Consumer Segments
- Main Types of Media Files Stored on PMP: by Consumer Segments
- Other Types of Media Files Stored on PMP Device: by Consumer Segments
- Satisfaction with PMP Features: by Consumer Segments
- Situation in which PMP is Used Most Often: by Consumer Segments
- Source of Video Content: by Consumer Segments
- Importance of Mobile Device Features: by Consumer Segments
- Interest in Mobile Device Hardware and Accessories: by Consumer Segments
- Attitude toward Advertising on Mobile or Portable Devices: by Consumer
Segments
- Preference of Convergence: by PMP Owner Segments
- Amount Spent Monthly on Video Content Purchase: by Consumer Segments
- Frequency with which PMP Owners Listen to Music on their Devices: by
Consumer Segments
- Frequency of Watching Videos on PMP: by Consumer Segments
- Age Distribution of Intenders
- Gender of Intenders
- Income Distribution of Intenders
- Marital Status of Intenders
- Number of Children in Household of Intenders
- PMP Intenders' Intention to Buy Other Mobile Devices
- Desired Storage Capacity for PMP Intenders
- Importance of PMP Features for Intenders (I)
- Importance of PMP Features for Intenders (II)
- Importance of PMP Features for Intenders (III)
- Price Expected to Pay for Next PMP: Intenders
- Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (I)
- Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (II)
- Video Genre Preferences: PMP vs. Laptop PC vs. Mobile Phone (III)
- Interest in Mobile Broadband-enabled Applications on PMPs
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