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市場調查報告書

數位相機與影像處理:分析與預測

Digital Cameras and Imaging: Analysis and Forecasts

出版商 Parks Associates
出版日期 2006年04月 商品編碼 39968
內容資訊 英文 155 Pages
價格
US $ 3000 Hard Copy
US $ 3000 PDF by E-mail (Single User License)


數位相機與影像處理:分析與預測 是由出版商Parks Associates在2006年04月所出版的。 這份英文市場調查報告書包含155 Pages 價格從美金3000起跳。

簡介

「自全球數位相機市場快速成熟以來,小型相機最受到來自入門程度的數位單眼相機的威脅。針對大眾市場的影像處理產業的集約化是不可避免的,而成長的機會 來自於對顧客之影像需求的深刻分析、區隔,進一步找到的價值鏈中。」 Parks Associates 的分析員 Harry Wang 如此說道。

擁有豐富寬頻及家庭網路等領域調查經驗的美國市調公司 Parks Associates (總公司:德州)針對數位相機與影像處理市場進行調查分析,經系統整理後出版報告書 "Digital Cameras and Imaging: Analysis and Forecasts" 。

本報告書內容包括:將焦點放在硬體、軟體、服務上,對數位影像處理價值鏈展開調查後,顧客的使用型態、購買傾 等結果。還包括以需求為基礎的顧客層別、產品策略、價格策略、帶動與阻礙市場發展因素、進入市場之企業的資料、市場性等。內容綱要摘記如下:

第1章 調查方法相關註解

  • 顧客資料
  • 各項定義
  • 調查範圍

第2章 數位影像處理產業

  • 數位影像處理的價值鏈
  • 從類比到數位
  • 根據價值鏈的商業模式建構
  • 產品要素與技術
  • 顧客層別

第3章 數位相機市場之分析

  • 市場簡介
  • 相機的選擇與利用 - 顧客觀點
  • 競爭趨勢與市場策略
  • 課題與市場機會

第4章 影像處理軟體市場之分析

  • 市場簡介
  • 顧客的選擇與利用
  • 軟體特性與最新功能
  • 競爭趨勢
  • 帶動市場發展因素與市場機會

第5章 網路相片服務產業之分析

  • 市場簡介
  • 市場中顧客之選擇與利用
  • 市場競爭
  • 課題與市場機會

第6章 發展中數位相框市場之分析

  • 產業簡介
  • 產品特性
  • 商業模式與市場策略
  • 帶動市場發展因素與市場機會

第7章 網路住宅内影像處理應用軟體

  • 與網路結合的數位影像處理之未來
  • 網路住宅對數位影像處理產業的影響

第8章 市場預測及對市場的影響

  • 顧客決心要買的時候
  • 預測前提與主要影響因素
  • 市場規模預測( 2006 - 2010 )

顧客調查資料及企業資料

目錄

Abstract

Synopsis

This report offers a holistic picture of the entire digital imaging value chain, focusing on the hardware, software, and services that fulfill the imaging needs of consumers. It probes consumers' usage patterns and purchase behaviors, segments consumers based on their imaging needs, evaluates product and pricing strategies, analyzes drivers and barriers, profiles major players, and estimates the market potential for digital cameras and related services.

Table of Contents

The Bottom Line

1.0 Notes on Methodology

  • 1.1 Consumer Data
  • 1.2 Definitions
  • 1.3 Scope of Report

2.0 Digital Imaging Industry-the Mega-Picture

  • 2.1 Digital Imaging Value Chain
  • 2.2 From Analog to Digital
  • 2.3 Building Business Models along the Value Chain
  • 2.4 Product Components and Technologies
  • 2.5 Consumer Segmentation

3.0 Analysis of the Digital Camera Market

  • 3.1 Market Overview
  • 3.2 Device Adoption and Usage-Consumer Perspectives
  • 3.3 Competition Trends and Marketing Strategies
  • 3.4 Challenges and Opportunities

4.0 Analysis of the Imaging Software Market

  • 4.1 Market Overview
  • 4.2 Consumer Adoption and Usage
  • 4.3 Software Attributes and Latest Features
  • 4.4 Competition Trends
  • 4.5 Market Drivers and Opportunities

5.0 Analysis of the Online Photo Service Industry

  • 5.1 Market Overview
  • 5.2 Market Adoption and Consumer Usage
  • 5.3 Market Competition
  • 5.4 Challenges and Opportunities

6.0 Analysis of the Emerging Digital Photo Frame Market

  • 6.1 Industry Overview
  • 6.2 Product Attributes
  • 6.3 Business Models and Marketing Strategies
  • 6.4 Market Drivers and Opportunities

7.0 Imaging Applications inside the Connected Home

  • 7.1 The Future for Digital Imaging is Networked
  • 7.2 Impact of the Connected Home on the Digital Imaging Industry

8.0 Market Forecast and Implications

  • 8.1 Consumer Purchase Intentions
  • 8.2 Key Assumptions and Influencing Factors
  • 8.3 Market Size Forecast (2006-2010)

Resource Book

1.0 Profiles of Digital Camera and Camera Phone Owners

2.0 Profiles of High Intenders of Digital Cameras

3.0 Segmentation Methodology and Segment Profiles

4.0 Technology Overviews

  • 4.1 Optical Lens
  • 4.2 Digital Image Sensor
  • 4.3 Imaging Processor
  • 4.4 Display Technology
  • 4.5 Image Compression and File Formats
  • 4.6 Connectivity Protocols and Technologies

5.0 Company Profiles-Digital Imaging Device Manufacturers

  • Canon Inc.
  • Fuji Photo Film
  • Hewlett Packard
  • Eastman Kodak Co.
  • Motorola Inc.
  • Nikon Corporation
  • Nokia Corporation
  • Olympus Corporation
  • Samsung
  • Sony Corporation

6.0 Company Profiles-Photo Printing and Editing Software Vendors

  • Adobe System Inc.
  • Arcsoft
  • FotoNation
  • Microsoft
  • Simple Star

7.0 Company Profiles-Online Photo Service Providers

  • Ceiva Logic, Inc.
  • Kodak EasyShare Gallery
  • HP Snapfish
  • Pacific Digital Corporation/Memory Frame
  • Shutterfly
  • SmugMug.com
  • Yahoo Flickr

The Bottom Line

  • Digital Imaging Value Chain and Its Components
  • Digital Photography Cost Going Down
  • Levels of Vertical Integration along the Value Chain
  • Supply of Key Components: In-house versus Outsourced
  • Key Components and Development Trends
  • Segmentation Based on Psychographic Profiles of Consumers
  • Description of Digital Imaging Consumer Segments
  • Major Camera Vendors' Product Lineups and Pricing
  • Digital Camera & Camera Phone Household Penetration in Selected Countries
  • Level of Dual Ownership of Cameras and Camera Phones in Selected Countries
  • Printer, Scanner, and External Hard Drive Ownership among DSC Users
  • Frequency of Printing at Home among Digital Camera Users
  • Frequency of Printing at Retail Stores among Digital Camera Users
  • Digital Camera Market Drivers and Challenges
  • Digital Camera Users' Photo Editing Frequency
  • Highlights of Photo Editing Features from Selected Software Vendors
  • Online Photo Service Provider Segments
  • Online Photo Sharing Web site Overview
  • Use of Online Photo Sharing Service among Camera Users in Eight Countries
  • Online Photo Printing Service Compared with Retail Printing
  • Drivers and Challenges for Online Photo Printing Service Providers
  • Digital Photo Frames-Product Attributes Comparison
  • CEIVA's Service Pricing and Features
  • Digital Photo Frames-Business Model Comparison
  • Digital Photo Frame Market: Drivers and Challenges
  • Digital Images as Self-created Content inside the Connected Home
  • Digital Camera Purchase Intention over the Next 12 Months
  • Digital Camera Intenders Segmented based on Prior Ownership
  • Global Digital Camera Shipment Forecast by Product Category (2006-2010)
  • Global Digital Camera Shipment Forecast by Region (2006-2010)
  • Global Printing Service Revenue Forecast (2006-2010)
  • Global Digital Photo Frame Market Revenue Forecast (2006-2010)

Resource Book

  • Digital Camera Penetration Rates among Internet Households
  • Camera Phone Penetration Rates among Internet Households
  • Dual-ownership of Digital Cameras and Camera Phones
  • Digital Camera Users by Age
  • Digital Camera Users by Gender
  • Digital Camera Users Crossed by Status of Young Kids at Home
  • Digital Camera Users by Education Level
  • Average Number of Photos in Digital Camera Users' PCs
  • Printer Penetration among Digital Camera Users
  • Scanner Penetration among Digital Camera Users
  • External Hard Drive Penetration among Digital Camera Users
  • Frequency of Digital Camera Usage among Users
  • Frequency of E-mailing Photos among Users
  • Frequency of Uploading Photos to Online Sharing Sites
  • Frequency of Printing Photos at Home
  • Frequency of Printing Photos at an In-Store Kiosk
  • Frequency of Retail Store Photo Printing
  • Frequency of Digital Photo Editing
  • Frequency of Creating Photo Slide Shows
  • Frequency of Burning Photos to CDs/DVDs
  • Camera Phone Users' Age
  • Camera Phone Users' Gender
  • Camera Phone Users' Education Level
  • Camera Phone Users' Status of Young Kids at Home
  • Frequency of Sending and Receiving Photos via Camera Phones
  • Frequency of Editing Digital Photos among Camera Phone Users
  • Frequency of Creating Photo Slide Shows among Camera Phone Users
  • Average Number of Digital Photos on PCs among Camera Phone Users
  • Frequency of Using Mobile Phone for Picture-related Activities
  • Likelihood of Using High-quality Camera Phone as Primary Camera
  • Likelihood of Using Camera Phone as Primary Camera by Age
  • Likelihood of Using Camera Phone as Primary Camera Crossed by Purchase Intention of Digital Camera and Mobile Phones
  • Likelihood of Using Camera Phone as Primary Camera Crossed by Purchase Preference for Mobile Entertainment Devices
  • Camera Phone as Primary Camera by Mobile Imaging Activities
  • Camera Phone as Primary Camera by Frequency of Phone Replacement
  • Features of Camera Phones That Need to Improve
  • Features of Camera Phones That Need to Improve: among High Intenders for Using Camera Phone as Primary Camera
  • Features Requiring Improvement Crossed by Age
  • Purchase Intention of Digital Cameras by Ownership Types
  • Sizes of Return Purchasers and New Purchasers among Camera High Intenders
  • Digital Camera High Intenders' Age Distribution
  • Digital Camera High Intenders' Gender
  • Digital Camera High Intenders: Children at Home
  • Digital Camera High Intenders: Average Number of Photos on PCs
  • Digital Camera High Intenders' Intention for Printer Purchase
  • Digital Camera High Intenders' Intention for Scanner Purchase
  • Digital Camera High Intenders' Intention for External Hard Drive Purchase
  • U.S. Digital Imaging Market Consumer Segments
  • Summary of Consumer Imaging Segments
  • Consumer Segments by Age
  • Consumer Segments by Gender
  • Consumer Segments by Household Income
  • Consumer Segments by Marital Status
  • Consumer Segments by Education Level
  • Consumer Segments by Children At Home
  • Consumer Segments by Attending College
  • Consumer Segments by Own or Rent
  • Consumer Segments by Housing Type
  • Consumer Segments by Leisure Travel Frequency
  • Consumer Segments by Device Purchase Preference
  • Perceived Importance of Device Attributes by Segment (1)
  • Perceived Importance of Device Attributes by Segment (2)
  • Imaging Device Ownership by Segment
  • Other Portable Device Ownership by Segment
  • CE Purchase Behaviors by Segment (1)
  • CE Purchase Behaviors by Segment (2)
  • CE Purchase Influencers by Segment (1)
  • CE Purchase Influencers by Segment (2)
  • Comparison of CCD and CMOS Sensors
  • Imaging Processor Vendors
  • Graphic File Format Comparison
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