通訊整合服務：消費者、商業模式及採用

通訊整合服務：消費者、商業模式及採用 是由出版商Parks Associates在2006年04月所出版的。 這份英文市場調查報告書包含129 Pages 價格從美金3000起跳。

簡介

目錄

Abstract

The Business of Bundled Services: Consumers, Models and Uptake analyzes the changing dynamics of the bundled services market. The report offers insight into ideal service mixes, customer groups, and emerging models for bundled services. It provides guidance to service and valueadded solutions providers to design and execute better market strategies that maximize ARPU and increase customer retention.

Table of Contents

The Bottom Line

1.0 Broadband Market Overview and Industry Trends

• 1.1 Current Broadband Market Penetration
• 1.2 Competitive Analysis of the Broadband Market
  • 1.2.1 Overview of High-speed Internet Packages: By Cable Operators
  • 1.2.2 Overview of High-speed Internet Packages: By Telecom Operators
  • 1.2.3 Overview of High-speed Internet Packages: By Other Emerging Operators

2.0 Video Market Overview and Industry Trends

• 2.1 Analog vs. Digital Cable
• 2.2 Competitive Analysis of Video Industry
  • 2.2.1 Telecom Operators
  • 2.2.2 Satellite Operators
  • 2.2.3 New Entrants
• 2.3 Cable's Reaction to Changes in the Video Industry

3.0 Telephony Market Overview and Industry Trends

• 3.1 Landline Telephony Market Overview
  • 3.1.1 Current Landline Penetration
  • 3.1.2 Telecom Service Providers' Reactions to the Changing Telephony Market
• 3.2 Wireless Telephony Market Overview
  • 3.2.1 Wireless Telephony Market Update

4.0 The Business of Bundled Services

• 4.1 Definition of bundled services
• 4.2 Market Penetration for Bundled Services
• 4.3 SWOT Analysis: Cable vs. Telecom operators
• 4.4 Consumers' Perspectives on Bundled Services
• 4.5 Consumer-centric Bundle Mixes
• 4.6 Consumer Psychographics and Demographics
• 4.7 Building Optimal Triple-play Packages for Different Customer Segments
• 4.8 Emerging Business Models and Opportunities
  • 4.8.1 Embrace Broadband Intensive Applications
  • 4.8.2 Promote Various Home Usage Models
  • 4.8.3 Migration to an Internet Protocol Multimedia System (IMS)
  • 4.8.4 Embrace Home Networking Opportunities

5.0 Market Implications: Emergence of Experience Providers

• 5.1 Cable operators
• 5.2 Telecom Operators
• 5.3 Satellite Operators

6.0 Market Forecasts

Resource Book

Section I: Overview of the U.S. Bundled Services Market

• Current Market Penetration of Bundled Services
• ARPU, Satisfaction Factor, and Preferred Payment Options
• Interest in Subscribing or Switching to a Triple Play Service

Section II: Conjoint Analysis of Bundled Services

• Building the Ideal Triple-play Bundle Mix
• Market Segmentation
• Building Ideal Bundles for Different Customer Segments

Section III: Analysis of Value-added Entertainment and Communication Services

• Analysis of Advanced Video Services
• Analysis of TV-Based Value-added Services
• Analysis of Internet-based Value-added Services
• Analysis of Mobile Phone-based, Value-added Services

Section IV: Profiles of Content Providers

• Yahoo!
• Microsoft

Section V: Profiles of Cable Operators

• Charter Communications, Inc.
• Comcast
• Cox Communications
• Time Warner Cable

Section VI: Profiles of Telecom Operators

• AT&T Inc
• BellSouth
• SureWest
• Verizon

Section VII: Profiles of Direct Broadcast Satellite (DBS) Providers

• DirecTV
• EchoStar Communications Corporation

Section VIII: Profiles of Value-added Solution Providers

• Integra5
• Navic Networks

Figures

The Bottom Line

• U.S. Broadband Service Subscribers: Cable vs. DSL
• Overview of High-speed Internet Packages: By Cable Operators
• Overview of High-speed Internet Packages: By Telecom Operators
• Quarterly Video Subscribers: Analog vs. Digital
• Digital Cable Market Share in Terms of Number of Subscribers: 2005
• How does DVR/PVR Drive VoD and Pay-per-View Subscription
• Video Services Preferences: By High Intenders of Additional Video Services
• Overview of High-definition Programming: By Cable Operators
• Incumbent Telecom Operators' IPTV Strategies
• Satellite TV Subscriber Growth
• Overview of High-definition Programming: By Satellite Operators
• A Summary of New Video Distribution Models
• Current Landline Penetration: By Millions of Subscribers
• Four-Quarter Avg. Wireless Net Additions vs. ARPU among Top Four Operators
• Wireless Service Provider Market Share (2005)
• Possible Bundled Service Combinations
• Market Estimate for Bundled Services: 2005
• How Do Bundled Services Affect Likelihood to Switch Current Service Provider?
• Strengths and Weaknesses: Cable vs. Telecom Operators
• Opportunities and Threats: Cable vs. Telecom Operators
• Comparison of Bundled Services: Cable vs. Telecom Operators
• Comparison of Awareness vs. Subscription to Bundled Services
• Comparison of Current vs. Perceived Ideal Monthly Payment: Dual-play Services
• Comparison of Current vs. Perceived Ideal Monthly Payment: Triple-play Services
• Ideal Triple-play Packages for the Broadest Possible Customers Segments
• Ideal Wireless Plans for the Broadest Possible Customers Segments
• Perceived Price Levels for Various Triple-Play Packages 39
• Psychographic and Demographic Profiles of Different Customer Segments
• Optimal Triple-play Packages: by Customer Segments
• An Overview of the Most Preferred TV-based Value-added Services
• An Overview of the Most Preferred Computer-related Value-added Services
• An Overview of the Most Preferred Mobile-related Value-added Services
• Most Preferred Customer Segment for Value-added Services
• Overview of Home Networking Solutions: By Service Providers
• Annual Bundled Services Revenue in the U.S.: 2005-2010

Resource Book

Possible Bundled Service Combinations

• Awareness of and Subscription to a Multiple-Service, One-Bill Option
• How Did You Hear about the Multiservice Option?
• Current Market Penetration of Multiplay Services
• Number of Broadband Households Subscribing to Bundled Services
• Service Providers for Multiservice Packages
• Reasons for Not Subscribing to a Bundled Service
• Adoption of Dual-Play Services among Broadband Subscribers
• Dual-Play Services: Type of Service Providers
• Adoption of Triple-Play Services among Broadband Subscribers
• Triple-Play Services: Type of Service Providers
• Current Penetration for Quad-Play Services: by Industry Type
• Current Monthly ARPU for Multiservices
• Factors Influencing Satisfaction Level with a Multiservice Provider
• Current Satisfaction Level with a Multi-Play Service Provider: by Type of Internet Service Provider
• Preferred Payment Option for Bundled Packages
• Monthly Discount Expected for an Automated Bill Payment Option
• Likelihood to Select Internet + Telephone + Video Services or Internet + Telephone + Wireless Services as a Single Package
• Likelihood to Switch Service Provider for Triple-Play Packages
• Preferred Service Provider for Triple-Play Packages
• A Bundled Service Plan
• How Important are Individual Services?
• Ideal Triple-Play Packages
• Ideal Wireless Plans
• Perceived Price Levels for Various Triple-Play Packages
• Segmenting Consumers based on their Interest in Triple-Play Services
• Psychographic and Demographic Profiles of Different Consumer Segments
• Optimal Triple-Play Packages: by Consumer Segment
• High-Intenders Interest in Additional Video Services
• Amount Willing to Pay for Additional Video Services
• Interest Level in VoD Services: Plan A* vs. Plan B**
• Differences between VoD Plan A* vs. Plan B**
• Additional Services Desired for a Service Bundle: TV-based Services
• Additional TV-Based Service Desired for a Service Bundle: by Consumer Segment
• Monthly Fee a Subscriber Is Willing to Pay for Additional TV-Based Services
• Additional Services Desired for a Service Bundle: Internet-Based Services
• Additional Internet-Based Services Desired for a Service Bundle: by Consumer Segment
• Monthly Fee a Subscriber Is Willing to Pay for Additional Internet-Based Services
• Likelihood to Discontinue an E-mail Account from an Independent Service Provider
• Subscription to Local and/or Mobile Phone Services
• Compare the Likelihood to Discontinue and Subscribe to Local Phone Services
• Additional Services Desired for a Service Bundle: Mobile Phone-Based Services
• Additional Mobile Phone-Based Service Preferences: by Consumer Segment
• Monthly Fee a Subscriber Is Willing to Pay for Additional Mobile Phone-Based Services
• Yahoo! Financial Overview
• Microsoft Financial Overview
• Charter Financial Overview
• Charter Subscriber Base
• Charter Bundled Package
• Charter Voice Package
• Charter Internet Package
• Charter Video Package
• Comcast Financial Overview
• Comcast Subscriber Base
• Comcast Voice Packages
• Comcast Internet Packages
• Comcast Video Packages
• Cox Financial Overview
• Cox Subscriber Base
• Cox Bundled Packages
• Time Warner Financial Overview
• Time Warner Financial Overview
• Time Warner Bundled Packages
• Time Warner Voice Packages
• Time Warner Internet Packages
• Time Warner Video Packages
• AT&T Financial Overview
• AT&T Subscriber Base
• AT&T Voice Packages
• AT&T Video Packages
• AT&T Internet Packages
• BellSouth Financial Overview
• BellSouth Subscriber Base
• BellSouth Voice Service
• BellSouth Internet Packages
• BellSouth Video Packages
• SureWest Financial Overview
• SureWest Subscriber Base
• SureWest Bundled Packages
• SureWest Voice/Internet/Video Packages
• Verizon Financial Overview
• Verizon Subscriber Base
• Verizon Bundled Package
• Verizon High Speed Internet Packages
• Verizon Voice & Video Packages
• DirecTV Financial Overview
• DirecTV Subscriber Base
• DirecTV Video Packages
• EchoStar Financial Overview
• EchoStar Subscriber Base
• Dish Network Video Packages
• i5 SDP Product Suite Overview
• Navic Network Solutions Overview

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