Cover Image


Consumer Adoption & Use of IP Cameras

出版商 Parks Associates 商品編碼 363613
出版日期 內容資訊 英文 69 Slides
商品交期: 最快1-2個工作天內
Back to Top
消費者IP相機的引進與使用 Consumer Adoption & Use of IP Cameras
出版日期: 2016年07月20日 內容資訊: 英文 69 Slides








  • 影音監控相機擁有
  • 影音監控相機的引進:各家庭規模


  • 網路相機的引進率
  • IP相機:獨立型 vs. 系統
  • 網路相機:購買設備
  • 網路相機:5大購買品牌
  • 網路相機的平均銷售價格
  • 網路相機:零售業者的類型
  • 網路相機:購買處
  • 網路相機:獨立型 vs. 家庭系統
  • 獨立的網路相機的比率:自我安裝 vs. 專門安裝
  • IP相機擁有的人口統計
  • 對物理性安全的家的擔憂


  • 網路相機:視聽、錄象功能
  • 網路安全相機的視聽/錄象功能 (各年齡)
  • 網路相機:視聽、錄象功能 (各品牌)
  • 網路相機:錄象的保存方法
  • 網路相機:錄象的保存方法 (近期購買的各品牌)
  • 網路相機:防腐劑的付款
  • 錄象的保存費的付款 (各年齡)
  • 網路相機:防腐劑的付款 (近期購買的各品牌)
  • 網路相機:防腐劑的平均月拂 (各品牌)


  • 網路相機:購買意願
  • 網路安全相機的希望購買者
  • 打算購買網路安全相機的想法的關係
  • 想法比較:希望購買者 vs. 非希望購買者

概念試驗 (聯合分析)

  • 聯合分析的目的
  • 網路安全相機:想法
  • 網路安全相機功能的重要性
  • 網路安全相機功能的重要性:各公共事業評分
  • 費用的價格感應性
  • 產品模式
  • 視訊存儲裝置/搜尋功能
  • 相機初期成本的價格感應性
  • 相機初期成本的消費者選擇
  • 產品3模式的市場佔有率


This ‘360 View Update’ provides an overview of the market for IP/networked cameras, tracks their rising popularity, and uncovers the trends driving growth in this product category. It profiles current owners and their video storage abilities as well as consumers planning to buy an IP camera in order to identify the target households for this market and which features and use cases are resonating. It lists the top brands and analyzes the role of security and retail channels in driving product sales and future intentions. The research also features concept testing to determine the most desirable networked security camera based on the presence of specified attributes.


“Increased consumer awareness and interest in networked security cameras owes much to price and product improvements, smartphones, and security providers, which offer smart home adjacencies such as IP cameras with their core offerings. These providers report that IP cameras are the most sought-after option for a householder acquiring a security system.” - Brad Russell, Research Analyst, Parks Associates.

Table of Contents

About the Research

Previous Research

Industry Insight

Key Findings


All Video Cameras:

  • Video Monitoring Camera Ownership (2014 - 2015)
  • Adoption of Video Monitoring Cameras by Home Size (Q4/15)

Networked Security Cameras:

  • Networked Camera Adoption Rate (2014 - 2015)
  • IP Cameras: Stand Alone Device vs. System Purchases (Q4/15)
  • Networked Camera: Device Purchases (2014 - 2015)
  • Networked Cameras: Top Five Brands Purchased in Year (2014 - 2015)
  • Average Selling Price of a Networked Camera (2014 - 2015)
  • Networked Cameras: Type of Retailer (2014 - 2015)
  • Networked Camera: Retailer Purchased From (Q4/15)
  • Networked Cameras: Stand-alone Devices vs. Home Systems (2014 - 2015)
  • % of Stand-alone Networked Cameras That Are Self-Installed vs. Professionally Installed (2014 - 2015)
  • IP Camera Owner Demographics (Q4/15)
  • Concern over Physical Safety of Home (Q4/15)

Video Storage:

  • Networked Cameras: Viewing and Recording Capabilities (2014 - 2015)
  • Recording/Viewing Capabilities of Networked Security Cameras by Age (Q4/15)
  • Networked Cameras: Viewing and Recording Capabilities by Brand (Q4/15)
  • Networked Cameras: Method of Storing Video Recordings (2014 - 2015)
  • Networked Cameras: Method of Storing Video Recordings by Most Recently Purchased Brand (Q4/15)
  • Networked Cameras: Payment of Storage Fees (2014 - 2015)
  • Payment of Storage Fees for Recorded Video by Age (Q4/15)
  • Networked Cameras: Payment of Storage Fees by Most Recently Purchased Brand (Q4/15)
  • Networked Cameras: Average Monthly Payment of Storage Fees by Brand (2014 - 2015)

Intentions to Purchase:

  • Networked Camera: Purchase Intention (2014 - 2015)
  • Intenders for Purchasing Networked Security Cameras (Q4/15)
  • Relationship of Attitudes to Intent to Purchase Networked Security Camera
  • Attitude Comparison: Intenders vs. Non-Intenders (Q4/15)

Concept Testing (Conjoint Analysis):

  • Objective of Conjoint Analysis
  • Networked Security Cameras-Attributes Tested
  • Importance of Networked Security Camera Features (Q4/15)
  • Importance of Networked Security Camera Attributes by Utility Scores (Q4/15)
  • Price Sensitivity of Recurring Fee (Q4/15)
  • Product Models (Q4/15)
  • Video Storage/Retrieval Capabilities (Q4/15)
  • Price Sensitivity of Camera Upfront Cost (Q4/15)
  • Consumer Choices of Camera Upfront Cost (Q4/15)
  • Market Share of 3 Product Models (Q4/15)
Back to Top