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市場調查報告書

TV套組的變化

Changes to TV Packages

出版商 Parks Associates 商品編碼 363611
出版日期 內容資訊 英文 62 Slides
商品交期: 最快1-2個工作天內
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TV套組的變化 Changes to TV Packages
出版日期: 2016年07月20日 內容資訊: 英文 62 Slides
簡介

本報告以收費電視服務的頻道套組為焦點,提供目前趨勢與消費者的偏好,服務的變化,用戶人口統計群組,消費者的優先順序相關驗證之系統性資訊。

調查概要

上次的調查

產業的考察

主要調查結果

建議

收費電視服務加入的變化

  • 收費電視服務加入
  • 收費電視服務的最近的變化
  • 收費電視服務的最近的變化 (%) :各供應商
  • 收費電視服務的降級:各供應商

用戶群組比較:升級、降級、新加入

  • 人口統計比較
  • 淨推薦值
  • OTT服務加入:各用戶群組
  • OTT服務加入數:各用戶群組
  • 改善必要的收費電視的主要功能:各收費電視服務的升級

收費電視套組的必需頻道

  • 不想移出收費電視套組的網路/頻道類型
  • 不想移出收費電視套組的頻道:各用戶群組

收費電視頻道套組的頻道的魅力

  • 收費電視套組的地區的廣播頻道的平均魅力:各用戶群組
  • 收費電視套組的資訊、教育頻道的平均魅力:各用戶群組
  • 收費電視套組的綜合娛樂頻道的平均魅力:各用戶群組
  • 收費電視套組的新聞頻道的平均魅力:各用戶群組
  • 收費電視套組的專門頻道的平均魅力:各用戶群組
  • 收費電視套組的高級電影頻道的平均魅力:各用戶群組
  • 收費電視套組的運動頻道的平均魅力:各用戶群組
  • 收費電視套組的生活方式頻道的平均魅力:各用戶群組
  • 收費電視套組的幼兒相關頻道的平均魅力:各用戶群組
  • 收費電視套組的兒童頻道的平均魅力:各用戶群組
  • 收費電視套組的大眾文化頻道的平均魅力:各用戶群組
  • 收費電視套組的西班牙語頻道的平均魅力:各用戶群組
目錄

SYNOPSIS

This ‘360 View Update’ analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to TV services by differing subscriber groups, including Upgraders, Downgraders, and First-time Subscribers. The analysis also explores subscriber and demographic groups to understand consumer priorities regarding the channels bundled into pay-TV channel packages, including must-have channels that can be used to build targeted offerings.

ANALYST INSIGHT

“Few topics have been more hotly discussed among pay-TV executives over the past several months than OTT video services and skinny bundles. Each is seen as a potential disruptor to the pay-TV industry. Pay-TV providers and content producers are eager to understand the optimal evolution of channel packages and the current economic ecosystem of content creation and distribution.” - Brett Sappington, Senior Research Director, Parks Associates

Table of Contents

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Change in Pay-TV Service Subscriptions

  • Pay-TV Service Subscription (2011 - 2016)
  • Recent Change to Pay-TV Service (2015 - 2016)
  • % Making a Recent Change to Pay TV Services by Provider (Q1/16)
  • Downgrades of Pay-TV Service by Provider (2015 - 2016)

Comparison of Subscriber Groups: Upgraders, Downgraders, and First-time Subscribers

  • Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)
  • Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)
  • OTT Service Subscription by Subscriber Groups (Q1/16)
  • Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)
  • Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)

Must-Have Channels in the Pay TV Package

  • Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)
  • Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)

Appeal of Channels in the Pay-TV Channel Package

  • Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)
  • Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)
  • Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)
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