Cover Image
市場調查報告書

給予能源計劃的行銷:影響

Marketing Energy Programs: Making an Impact

出版商 Parks Associates 商品編碼 347832
出版日期 內容資訊 英文 70 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
給予能源計劃的行銷:影響 Marketing Energy Programs: Making an Impact
出版日期: 2016年06月09日 內容資訊: 英文 70 Slides
簡介

本報告提供能源計劃的行銷調查分析,影響客戶參加的能源計劃的精通性和要素驗證,來自現有客戶關係的夥伴關係的機會,各市場區隔的行銷流通管道的評估等系統性資訊。

顧客區隔、分類

對能源計劃的精通性

  • 對能源計劃的精通性
  • 對能源計劃的精通性:各技術引進市場區隔
  • 對能源計劃的精通性:各電費及燃料費市場區隔
  • 對能源計劃的精通性:各能源市場區隔
  • 對能源計劃的精通性:各能源行動分類
  • 對能源計劃的精通性:各想法市場區隔
  • 對能源計劃的精通性:各智慧家庭市場區隔

參加能源計劃的可能性

  • 參加附指定獎勵能源計劃的可能性
  • 參加附指定獎勵能源計劃的可能性:各能源市場區隔
  • 參加附指定獎勵能源計劃的可能性:各技術引進市場區隔
  • 參加附指定獎勵能源計劃的可能性:各電費及燃料費市場區隔
  • 參加附指定獎勵能源計劃的可能性:各能源行動分類
  • 參加附指定獎勵能源計劃的可能性:各想法市場區隔
  • 參加附指定獎勵能源計劃的可能性:各智慧家庭市場區隔

夥伴關係提供的能源計劃的

  • 提供指定能源計劃相關資訊的能源供應商的認識
  • 打算信能源計劃資訊的積極的意志:各資訊供應商
  • 獎勵付款時用推薦的供應商
  • 獎勵的事前付款推薦的供應商
  • 參加指定企業的能源計劃的可能性
  • 參加指定類型的企業的能源計劃的可能性:各技術引進市場區隔
  • 參加指定類型的企業的能源計劃的可能性:各電費及燃料費市場區隔
  • 按參加指定類型的企業的能源計劃的可能性:能源計劃的優先順序
  • 參加指定類型的企業的能源計劃的可能性:各能源行動分類
  • 參加指定類型的企業的能源計劃的可能性:各想法市場區隔
  • 參加指定類型的企業的能源計劃的可能性:各智慧家庭市場區隔
  • 參加指定類型的企業的能源計劃的可能性:家庭的兒童分類

能源計劃的行銷

  • 能源計劃相關資訊來源
  • 能源計劃相關資訊來源:各技術引進市場區隔
  • 能源計劃相關資訊來源:各電費及燃料費市場區隔
  • 能源計劃相關資訊來源:各能源計劃的優先順序
  • 能源計劃相關資訊來源:各能源行動分類
  • 能源計劃相關資訊來源:各想法市場區隔
  • 能源計劃相關資訊來源:各智慧家庭市場區隔
  • 能源計劃相關資訊 (經由指定印刷/電子媒體) :各年齡
目錄

SYNOPSIS

‘Marketing Energy Programs: Making an Impact’ uses Parks Associates market segmentation and classification schema to more deeply understand the market for consumer energy programs and services.

Consumers Very Likely to Participate in an Energy Program
with Specified Incentives

U.S. Broadband Households

                     © Parks Associates.

This 360 View Update examines familiarity with energy programs and factors that impact customer participation and also identifies partnership opportunities through existing customer relationships. The research also evaluates marketing channels across segments to provide energy program administrators, product designers, and service providers a good foundation to leverage the most current customer insights into marketing programs.

ANALYST INSIGHT

“Only 19% of consumers are very familiar with programs that offer tax rebates or other incentives in return for energy-efficiency initiatives such as home remodeling or home energy management. Consumers are willing to take action to save energy- 84% of U.S. broadband households took some kind of energy-savings action in 2015-so programs need to find better ways to get information to the consumer. Nearly 30% of U.S. broadband households are willing to participate for informational incentives such as energy usage data.” - Eddie Accomando, Research Analyst, Parks Associates.

Table of Contents

About the Research

Previous Research

Industry Insight, Key Findings, and Recommendations

Consumer Segmentation & Classification

  • Segmentation Overview
  • Insight Through Classification of Energy Consumers
  • Technology Adoption Segments (Q4/15)
  • Energy Bill Segments (Q4/15)
  • Energy Program Priority Segments (Q4/15)
  • Energy Behavioral Segments (Q4/15)
  • Energy Saving Actions (Q4/15)
  • Attitudinal Segments (Q4/15)
  • Attitudinal Motivation by Pace of Technological Adoption (Q4/15)
  • Smart Home Segments (Q1/16)
  • Smart Energy Device Purchase Intention by Smart Home Segment (Q4/15)

Energy Program Familiarization:

  • Familiarity with Energy Programs (Q4/15)
  • Familiarity with Energy Programs by Technological Adoption Segment (Q4/15)
  • Familiarity with Energy Programs by Energy Bill Segment (Q4/15)
  • Familiarity with Energy Programs by Energy Segment (Q4/15)
  • Familiarity with Energy Programs by Energy Behavioral Classifications (Q4/15)
  • Familiarity with Energy Programs by Attitudinal Segment (Q4/15)
  • Familiarity with Energy Programs by Smart Home Segment (Q4/15)

Likelihood to Participate in Energy Programs:

  • Likelihood of Participating in an Energy Program with Specified Incentives (Q4/15)
  • Likelihood of Participating in an Energy Program with Specified Incentives by Energy Segment (Q4/15)
  • Likelihood of Participating in an Energy Program with Specified Incentives by Technological Adoption Segment (Q4/15)
  • Likelihood of Participating in an Energy Program with Specified Incentives by Energy Bill Segment (Q4/15)
  • Likelihood of Participating in an Energy Program with Specified Incentives by Energy Behavioral Classifications (Q4/15)
  • Likelihood of Participating in an Energy Program with Specified Incentives by Attitudinal Segment (Q4/15)
  • Likelihood of Participating in an Energy Program with Specified Incentives by Smart Home Segment (Q4/15)

Delivering Energy Programs Through Partnerships:

  • Perception of Energy Provider Offering Information on Specified Energy Programs (Q4/15)
  • Willingness to Trust Energy Program Information by Provider of Information (Q4/15)
  • Preferred Provider of Day of Use Incentive Payment (Q4/15)
  • Preferred Provider of Upfront Incentive Payment (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Companies (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Types of Companies
  • by Technological Adoption Segment (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Types of Companies by Energy Bill Segment (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Types of Companies by Energy Program Priority (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Types of Companies
  • by Energy Behavioral Classification (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Companies
  • by Attitudinal Segment (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Types of Companies by Smart Home Segment (Q4/15)
  • Likelihood of Participating in an Energy Program from Specified Types of Companies by Children at Home (Q4/15)

Energy Program Marketing:

  • Sources For Learning About Energy Programs (Q4/15)
  • Sources For Learning About Energy Programs by Technological Adoption Segment (Q4/15)
  • Sources For Learning About Energy Programs by Energy Bill Segments (Q4/15)
  • Sources For Learning About Energy Programs by Energy Program Priority (Q4/15)
  • Sources For Learning About Energy Programs by Energy Behavioral Classification (Q4/15)
  • Sources For Learning About Energy Programs by Attitudinal Segment (Q4/15)
  • Sources For Learning About Energy Programs by Smart Home Segment (Q4/15)
  • Learning About Energy Programs via Specified Print or Electronic Mediums by Age (Q4/15)
Back to Top