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市場調查報告書

行動貿易及娛樂應用:使用趨勢

m-Commerce and Entertainment Apps: Usage Trends

出版商 Parks Associates 商品編碼 347830
出版日期 內容資訊 英文 67 Slides
商品交期: 最快1-2個工作天內
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行動貿易及娛樂應用:使用趨勢 m-Commerce and Entertainment Apps: Usage Trends
出版日期: 2015年12月31日 內容資訊: 英文 67 Slides
簡介

本報告提供行動用戶的娛樂內容消費,付款應用的利用,及消費趨勢現在的傾向相關資料,作業系統,電話品牌,服務供應商,及各數據方案規模調查著。

關於調查

上次調查

主要調查結果

產業考察

建議

行動裝置的引進趨勢

  • 智慧型手機、平板電腦的引進
  • 智慧型手機作業系統
  • 智慧型手機、平板電腦產品的購買

在行動裝置上的娛樂內容的消費

  • 在智慧型手機上執行內容串流的平均時間/每日
  • 智慧型手機活動所花費的時間/每日
  • 線上音樂服務契約
  • 在智慧型手機上聽串流音樂的時間/每日:各作業系統
  • 在智慧型手機上聽串流音樂的時間/每日:各品牌
  • 在智慧型手機上聽串流音樂的時間/每日:服務供應商
  • 在智慧型手機上聽串流音樂的時間/每日:各數據方案大小
  • 視訊設備的利用
  • 視訊消費:各平台
  • 在行動電話的視訊消費
  • 視訊消費:行動電話 vs. 平板電腦
  • 智慧型手機收看串流視訊短片的時間/每日:各作業系統
  • 智慧型手機收看串流視訊短片的時間/每日:各品牌
  • 智慧型手機收看串流視訊短片的時間/每日:服務供應商
  • 智慧型手機收看串流視訊短片的時間/每日:各數據方案大小
  • 智慧型手機收看串流長片的時間/每日:各作業系統
  • 智慧型手機收看串流長片的時間/每日:各品牌
  • 智慧型手機收看串流長片的時間/每日:服務供應商
  • 智慧型手機收看串流長片的時間/每日:各數據方案大小
  • 每在特定的CE設備上玩遊戲平均時間/1週
  • 智慧型手機上玩遊戲時間:各作業系統
  • 智慧型手機上玩遊戲時間:各品牌
  • 智慧型手機上玩遊戲時間:各數據方案大小
  • 智慧型手機活動:各智慧型手機作業系統
  • 智慧型手機活動用Wi-Fi vs. 3G/4G 資料

使用了行動電子商務:行動付款應用的引進及付款應用的支出

  • 行動付款應用的利用
  • 利用了的行動付款應用數:各行動電話作業系統
  • 利用了的行動付款應用的種類
  • 行動付款應用:各智慧型手機作業系統
  • 行動付款應用:各智慧型手機作業系統
  • iPhone所有者的行動付款應用
  • Android所有者的行動付款應用
  • 付款應用的利用:服務供應商
  • 使用了付款應用的每月的支出:各作業系統
  • 使用零售定位付款應用購買的商品/服務的種類:各作業系統
  • 使用零售定位付款應用購買的商品/服務的種類:服務供應商、其他
目錄

This 360 View Update assesses the current trends in entertainment content consumption, payment app adoption, spending habits among mobile users, with results broken out by operating system, phone brand, service provider, and data plan size (for entertainment). It examines in music, video, and game consumption as well as payment app spending. For payment app spending, a TURF analysis examines combinations of purchase categories that may extend app reach and usage.

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Table of Contents

About the Research

Previous Research

  • 360 View: Mobility & the App Economy (Q4/15)
  • Connected Cars and the Smart Home: Crossover Opportunities (Q2/15)
  • Connected Car Services and Apps (Q2/15)
  • Smart Watch and Beyond: New Mobile Experiences (Q2/15)
  • Smart Watch: Extending the Mobile Experience (Q2/15)
  • Choice of Mobile Device: The Consumer Perspective (Q4/14)

Key Findings

Industry Insight

Recommendations

Mobile Device Adoption Trends

  • Smartphone and Tablet Adoption (2009 - 2015)
  • Smartphone Operating System (2011 - 2015)
  • Smartphone and Tablet Products Purchased in the Year (2007 - 2014)

Entertainment Content Consumption on Mobile Devices

  • Average Number of Minutes Per Day Streaming Content on Smartphones (Q3/15)
  • Time Spent Daily on Smartphone Activities (Q3/15)
  • Online Music Service Subscription (Q2/15)
  • Time Spend Daily Listening to Streaming Music on a Smartphone by OS (Q3/15)
  • Time Spent Daily Listening to Streaming Music on a Smartphone by Brand (Q3/15)
  • Time Spent Daily Listening to Streaming Music on a Smartphone by Service Provider (Q3/15)
  • Time Spent Daily Listening to Streaming Music on a Smartphone by Data Plan Size (Q3/15)
  • Use of Devices for Video (2010 - 2015)
  • Video Consumption by Platform (2010 - 2015)
  • Video Consumption on Mobile Phone (2012 - 2015)
  • Video Consumption on Mobile Phone vs. Tablet (2010 - 2015)
  • Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by OS (Q3/15)
  • Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by Brand (Q3/15)
  • Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by Service Provider (Q3/15)
  • Time Spent Daily Watching Short Streaming Video Clips on a Smartphone by Data Plan Size (Q3/15)
  • Time Spent Watching Long Streaming Video Clips on a Smartphone by OS (Q3/15)
  • Time Spent Watching Long Streaming Video Clips on a Smartphone by Brand (Q3/15)
  • Time Spent watching Long Streaming Video Clips on a Smartphone by Service Provider (Q3/15)
  • Time Spent Daily Watching Long Streaming Video Clips on a Smartphone by Data Plan Size (Q3/15)
  • Average Weekly Number of Hours Spent Playing Games on Specified CE Devices (Q2/15)
  • Time Spent Daily Playing Games on a Smartphone by OS (Q3/15)
  • Time Spent Daily Playing Games on a Smartphone by Brand (Q3/15)
  • Time Spent Daily Playing Games on a Smartphone by Data Plan Size (Q3/15)
  • Smartphone Activity by Smartphone OS (Q3/15)
  • Use of Wi-Fi vs. 3G/4G Data for Smartphone Activities (Q3/15)

mCommerce: Mobile Payment App Adoption and Spending Using Payment Apps:

  • Use of Mobile Payment Apps (Q3/15)
  • Number of Mobile Payment Apps Used by Mobile Phone OS (Q3/15)
  • Types of Mobile Payment Apps Used: Adoption Among General Smartphone Users and Mobile Payment App Users (Q3/15)
  • Mobile Payment App by Smartphone OS (Q3/15)
  • Use of Payment Apps Among iPhone Owners (Q3/15)
  • Use of Payment Apps Among Android Owners (Q3/15)
  • Use of Payment Apps by Service Provider (Q3/15)
  • Monthly Expenditure Using Payment Apps by OS (Q3/15)
  • Types of Goods/Services Purchased Using Payment Apps by OS at a Retail Location (Q3/15)
  • Types of Goods/Services Purchased Using Payment Apps by Service Provider (Q3/15)
  • Three Purchase Categories That Can Activate the Highest Percentage of Payment App Users (Q3/15)
  • Three Purchase Categories That Can Trigger the Highest Frequency of Payment App Usage (Q3/15)
  • Additional Research from Parks Associates
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