Cover Image
市場調查報告書

OTT視訊服務的加入及客戶流失

Subscriptions and Churn in OTT Video Services

出版商 Parks Associates 商品編碼 347828
出版日期 內容資訊 英文 48 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
OTT視訊服務的加入及客戶流失 Subscriptions and Churn in OTT Video Services
出版日期: 2016年05月12日 內容資訊: 英文 48 Slides
簡介

本報告提供美國的OTT視訊市場上目前加入相關情況調查,客戶獲得手法,影響加入取消的要素,及決定取消相關人口統計等相關詳細分析。

關於本調查

上次的調查

產業的考察

主要調查結果

建議

OTT視訊服務的引進

  • 美國的寬頻家庭的OTT加入比率
  • OTT視訊服務的加入
  • OTT視訊服務的加入:Netflix, Hulu, Amazon Prime Instant Video
  • OTT視訊服務的加入:CBS All Access, HBO NOW, Showtime
  • 運動OTT視訊服務的加入
  • 近幾年的OTT服務利用
  • 特定的OTT服務的接取所採用的最常見的設備
  • 加入特定的OTT服務的方法
  • 加入特定的運動OTT服務的方法

OTT服務間的客戶流失

  • 對目前用戶基礎的OTT服務的取消比率:各年齡
  • 對目前用戶基礎的OTT服務的取消比率:
  • 取消OTT服務的理由
  • 取消OTT服務的可能性
  • 取消運動OTT服務的可能性
  • 取消OTT服務的可能性:各家庭的兒童數
  • 取消Hulu的可能性 (基本的加入層級) :各年齡
  • 計劃取消OTT服務的理由:性別
  • 計劃取消OTT服務的理由 - 為了節約:性別、各婚姻種類
  • 計劃取消OTT服務的理由 - 為了節約:性別、各所得
  • 計劃取消OTT服務的理由:各住宅類型
  • 計劃取消OTT服務的理由 - 為了節約:各住宅擁有種類
目錄

Subscriptions and Churn in OTT Video Services analyzes the current subscription OTT video market in the U.S. as established players attempt to maintain market share and new players seek to gain customers.

This analysis identifies methods of acquisition for customers, measures decision factors influencing subscription cancellation, and provides demographic analysis on cancellation decisions.

image1

Table of Contents

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Adoption of OTT Video Services:

  • % of U.S. BB HHs Paying for OTT Subscription (2013 - 2015)
  • OTT Video Service Subscriptions (Q4/15)
  • OTT Video Service Subscriptions: Netflix, Hulu, and Amazon Prime Instant Video (2013-2015)
  • OTT Video Service Subscriptions: CBS All Access, HBO NOW, and Showtime (2015)
  • Sports OTT Video Service Subscriptions (Q4/15)
  • Recent Use of OTT Services (Q4/15)
  • Most Commonly Used Device to Access Specified OTT Services (Q4/15)
  • Most Commonly Used Device to Access Specified OTT Services, cont. (Q4/15)
  • Method of Signing Up for a Subscription to Specified OTT Services (Q4/15)
  • Method of Signing Up for a Subscription to Specified Sports OTT Services (Q4/15)

Churn Among OTT Services:

  • Subscribers Canceling OTT Service as % of Current Subscriber Base by Age (Q4/15)
  • Subscribers Canceling OTT Service as % of Current Subscriber Base (2015)
  • Reasons for Canceling an OTT Service (Q4/15)
  • Reasons for Canceling an OTT Service, cont. (Q4/15)
  • Likelihood of Canceling OTT Service (Q4/15)
  • Likelihood of Canceling Sports OTT Service (Q4/15)
  • Likelihood of Canceling OTT Services by Children at Home (Q4/15)
  • Likelihood of Canceling Hulu (Basic Subscription Tier) by Age (Q4/15)
  • Reasons for Planning to Cancel an OTT Service by Gender (Q4/15)
  • Reasons for Planning to Cancel an OTT Service to Save Money by Gender and Marital Status (Q4/15)
  • Reasons for Planning to Cancel an OTT Service to Save Money by Gender and Income (Q4/15)
  • Reasons for Planning to Cancel an OTT Service by Housing Type: Only Intended to Subscribe for a Short Time (Q4/15)
  • Reasons for Planning to Cancel an OTT Service to Save Money by Home Ownership (Q4/15)
Back to Top