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市場調查報告書

IoT的市場進出策略:消費者的考察

Go-to-Market Strategy for IoT: Consumer Insights

出版商 Parks Associates 商品編碼 347820
出版日期 內容資訊 英文 60 Slides
商品交期: 最快1-2個工作天內
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IoT的市場進出策略:消費者的考察 Go-to-Market Strategy for IoT: Consumer Insights
出版日期: 2016年06月09日 內容資訊: 英文 60 Slides
簡介

本報告提供智慧產品與服務的精通性調查分析,家庭保全市場現狀,智慧家庭產品市場最新分析,行銷流通管道的有效利用方法等系統性資訊。

對智慧家庭產品與服務的精通性

  • 對智慧家庭/智慧產品的精通性
  • 對智慧家庭產品/服務的功能與優點的精通性
  • 對智慧家庭產品/服務的價格和品牌的精通性
  • 對智慧家庭產品與服務品牌的顧客購買傾向率

家庭保全系統市場

  • 家庭保全系統的擁有
  • 附雙向服務的安全系統
  • 家庭控制系統的擁有
  • 家庭保全、家庭控制零組件的引進

智慧家庭產品市場

  • 智慧家庭設備擁有
  • 智慧家庭設備的購買意願高
  • 智慧家庭設備的引進率
  • 過去12個月購買的智慧家庭設備
  • 智慧家庭設備的購買意願高
  • 智慧家庭產品與服務的採購途徑的可能性
  • 智慧家庭產品與服務的採購途徑的可能性:智慧家庭設備擁有分類
  • 智慧家庭設備:獨立的 vs. 家庭系統
  • 智慧家庭設備的購買意願:獨立的 vs. 系統的一部分

智慧產品的行銷

  • 對智慧家庭產品的特殊的方面的精通性的資訊來源
  • 產品的精通性的資訊來源的電視:智慧家庭擁有分類
  • 產品的精通性的資訊來源的電視:不同所得
  • 產品的精通性的資訊來源的無線電:智慧家庭擁有分類
  • 產品的精通性的資訊來源的網際網路:各年齡
  • 服務的精通性的資訊來源的網際網路:智慧家庭擁有分類
  • 產品的精通性的資訊來源的家族、朋友:性別
  • 產品的精通性的資訊來源的郵寄廣告:智慧家庭擁有分類
  • 服務的精通性的資訊來源的郵寄廣告:智慧家庭擁有分類
  • 精通性的資訊來源的銷售員:智慧家庭擁有分類
  • 產品的精通性的資訊來源的零售店:家庭的兒童分類
目錄

Go-to-Market Strategy for IoT: Consumer Insights examines smart product and service familiarity in the current marketplace. It presents the current state of the home security market and updates analysis on the smart home product market with new data. Details about how to leverage marketing channels to drive product adoption within particular segments provide current companies with a way to evaluate their current strategy to address this still nascent market.

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Table of Contents

About the Research

Previous Research

Industry Insight, Key Findings, and Recommendations

Smart Home Product and Service Familiarity:

  • Smart Home/Smart Product Familiarity (Q4/15)
  • Smart Home/Smart Product Familiarity (2014 - 2015)
  • Familiarity with Smart Home Product/Service Capabilities & Benefits (Q4/15)
  • Familiarity with Smart Home Product/Service Pricing and Brands (Q4/15)
  • Mindshare for Smart Home Product and Service Brands (Q4/15)

Market for Home Security Systems:

  • Home Security System Ownership (2014 - 2015)
  • Security System with Interactive Services (2014 - 2015)
  • Home Control System Ownership (2014 - 2015)
  • Home Security and Home Control Components Adoption (Q4/15)

Market for Smart Home Products:

  • Smart Home Device Ownership (2014 - 2015)
  • High Intentions to Purchase a Smart Home Device (2014 - 2015)
  • Smart Home Device Adoption Rate (Q4/15)
  • Smart Home Devices Purchased in the Last 12 Months (Q4/15)
  • High Intention to Purchase Smart Home Devices (Q4/15)
  • Likely Purchase Channels For Smart Home Products & Services (Q4/15)
  • Likely Purchase Channels For Smart Home Products & Services by Ownership of Smart Home Device (Q4/15)
  • Smart Home Devices: Stand-alone Devices vs. Home Systems (Q4/15)
  • Intention to Purchase Smart Home Devices: Stand-alone vs. Part of a System (Q4/15)

Marketing Smart Products:

  • Sources of Familiarity with Specified Aspects of Smart Home Products (Q4/15)
  • TV as Source of Product Familiarity by Smart Home Ownership (Q4/15)
  • TV as Source of Service Familiarity by Smart Home Ownership (Q4/15)
  • TV as Source of Service Familiarity by Income (Q4/15)
  • Radio as Source of Product Familiarity by Smart Home Ownership (Q4/15)
  • Radio as Source of Service Familiarity by Smart Home Ownership (Q4/15)
  • Internet as Source of Product Familiarity by Age (Q4/15)
  • Internet as Source of Service Familiarity by Smart Home Ownership (Q4/15)
  • Family & Friends as Source of Product Familiarity by Gender (Q4/15)
  • Direct Mail as Source of Product Familiarity by Smart Home Ownership (Q4/15)
  • Direct Mail as Source of Service Familiarity by Smart Home Ownership (Q4/15)
  • Sales Rep as Source of Familiarity by Smart Home Ownership (Q4/15)
  • Retail Store as Source of Product Familiarity by Children in Home (Q4/15)
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