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市場調查報告書

OTT視訊與TV Everywhere:競爭環境與成功必要條件

OTT Video and TV Everywhere: Competition and Success

出版商 Parks Associates 商品編碼 341690
出版日期 內容資訊 英文 43 Pages
商品交期: 最快1-2個工作天內
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OTT視訊與TV Everywhere:競爭環境與成功必要條件 OTT Video and TV Everywhere: Competition and Success
出版日期: 2016年03月31日 內容資訊: 英文 43 Pages
簡介

本報告提供全球OTT視訊服務趨勢調查,OTT視訊的提供服務數的變化,消費者使用概況 ,OTT視訊服務的用戶數及加入費收益的變化與預測,TV Everywhere狀況,全球主要OTT視訊服務簡介,未來市場機會及疑慮等彙整資料。

第1章 報告摘要

  • 調查目的、調查範圍
  • 主要調查結果

第2章 OTT視訊服務的需求與供給

第3章 TV Everywhere現況

第4章 OTT視訊服務的競爭

  • OTT視訊服務的全球化
  • 業者和OTT視訊服務
  • 內容製作者和OTT視訊服務
  • OTT視訊的競爭的多樣性

第5章 視訊傳送的競爭

  • 視訊傳送客戶必要條件的變化
  • 視訊傳送服務的差異化
  • 雲端型的IaaS對視訊傳送的影響

第6章 預測

  • 預測手法
  • OTT視訊的加入及收益的預測

第7章 未來市場機會及疑慮

第8章 附錄

圖表

目錄

The rise of over-the-top (OTT) video services has reshaped consumer habits and the competitive landscape for the video industry. This report examines the ongoing evolution of OTT video services, pay-TV services, and the video content ecosystem. In addition to global trends, success factors, and inhibitors, this report also assesses the future for the industry.

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Table of Contents

1.0 Report Summary

  • 1.1 Report Purpose and Scope
  • 1.2 Key Findings

2.0 Supply and Demand for OTT Video Services

3.0 The State of TV Everywhere

4.0 Competition in OTT Video Services

  • 4.1 Globalization of OTT Video Services
  • 4.2 Operators and OTT Video Services
  • 4.3 Content Producers and OTT Video Services
  • 4.4 Diversity of OTT Video Competition

5.0 Competition in Video Delivery

  • 5.1 The Changing Requirements of Video Delivery Clients
  • 5.2 Differentiation in Video Delivery Offerings
  • 5.3 The Impact of Cloud-based IaaS on Video Delivery

6.0 Forecast

  • 6.1 Forecast Methodology
  • 6.2 Forecast of OTT Video Subscriptions and Revenues

7.0 Future Opportunity and Concern

8.0 Appendix

  • 8.1 Glossary
  • 8.2 Index
  • 8.3 Image Sources
  • 8.4 Report Resources

Figures

  • OTT Video Services Launched - U.S. and Canadian Markets (2011-2015)
  • Penetration of Subscription OTT Video Services - U.S. Market (2011-2015)
  • Percentage of Households with Multiple OTT Video Service Subscriptions (2011-2015)
  • Internet Video Consumption and OTT Video Service Subscriptions - European Markets
  • Priority, Perspective, and Plans for TV Everywhere
  • Global Expansion of OTT Video Services
  • Benefits and Challenges of Global Expansion of OTT Video Services
  • Influence of Online Video on Downgrading Pay-TV Service by Country
  • Operator-supplied Linear TV OTT Video Services Introduced in the Past Year
  • Operator-supplied Non-Linear TV OTT Video Services Introduced in the Past Year
  • Content Producer Approaches to and Priorities for OTT Video Services
  • Non-Traditional Entrants into OTT Video Services
  • Differentiators of OTT Video Delivery Vendors
  • Global OTT Video Service Forecast Methodology
  • Global Forecast: OTT Video Service Subscriptions by Region (2015-2020)
  • Global Forecast: OTT Video Service Subscription Revenues by Region (2015-2020)
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