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市場調查報告書

速度的必要性:寬頻、資料消費

The Need for Speed: Broadband and Data Consumption

出版商 Parks Associates 商品編碼 340930
出版日期 內容資訊 英文 70 Slides
商品交期: 最快1-2個工作天內
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速度的必要性:寬頻、資料消費 The Need for Speed: Broadband and Data Consumption
出版日期: 2015年09月30日 內容資訊: 英文 70 Slides
簡介

本報告提供美國的家庭接受的寬頻服務、寬頻速度的認識,及客戶流失、轉換速度的重要性的相關調查、速度、速度的認識、過去12個月的變更,及今後12個月的更新等相關資料、關注、分析業者、年齡/人口統計、數位媒體的利用、設備擁有等。 ■關於本調查

上次調查

主要調查結果

產業考察

建議

寬頻服務概要

  • 美國的寬頻服務引進 & 服務ARPU
  • 寬頻服務供應商
  • 寬頻ARPU:服務供應商

寬頻速度

  • 寬頻服務速度
  • 寬頻服務速度:各供應商
  • 寬頻服務速度的認識
  • 服務速度的認識:各寬頻服務速度
  • 寬頻服務速度的認識:各供應商
  • 寬頻服務速度的認識:各年齡

寬頻速度、服務變化

  • 過去12個月的寬頻服務的變化
  • 過去12個月的寬頻服務的變化:各供應商
  • 近幾年的寬頻服務的變化:各寬頻速度
  • 過去12個月的寬頻服務的變化:各年齡
  • 過去12個月的寬頻服務的變化:各家庭所得
  • 數過去12個月的寬頻服務的變化:各家庭的兒童
  • 各寬頻服務供應商的轉換理由
  • 各寬頻服務供應商的轉換理由:各目前供應商
  • 寬頻服務變更的可能性
  • 寬頻服務變更的可能性:各供應商
  • 寬頻服務變更的可能性:各寬頻速度的認識
  • 預定轉換各寬頻服務供應商的理由
  • 預定轉換各寬頻服務供應商的理由:各供應商
  • 計劃轉換寬頻服務的理由:寬頻速度的認識

數位媒體的利用、連接類型

  • 寬頻速度、上網服務的種類
  • 寬頻服務速度:用TV觀賞網際網路視訊的時間
  • 寬頻服務速度:1週用個人電腦盡行線上音訊串流的時間
  • 寬頻服務速度:1週用遊戲主機玩遊戲的時間

數位媒體的利用、寬頻的升級

  • 升級寬頻服務的可能性:連網型家用娛樂設備擁有
  • 升級寬頻服務的意願:寬頻速度、連網型家用娛樂設備類型數
  • 升級寬頻服務的意願:寬頻速度、網際網路視訊的視聽
  • 升級寬頻服務的可能性:1週用平板電腦觀賞網際網路視訊網站/應用視訊的時間
  • 升級寬頻服務的可能性:整體OTT服務加入
  • 升級寬頻服務的意願:線上音樂平台的串流
  • 升級寬頻服務的意願:玩遊戲
  • 升級寬頻服務的可能性:用遊戲主機玩遊戲的時間
  • 升級寬頻服務的意願:寬頻速度、用遊戲主機玩遊戲的頻率

人口統計、寬頻的升級

  • 升級寬頻服務的可能性:各年齡
  • 升級寬頻服務的可能性:各家庭的兒童數
  • 相關調查
目錄

SYNOPSIS

‘The Need for Speed: Broadband and Data Consumption’ examines broadband services received by U.S. households, perception of broadband speed, and the impact of speed on churn and switching. The study covers reported speed, perception of speed, changes in the past 12 months, and planned changes over the next 12 months. It breaks out these areas by operator, age/demographics, digital media use, device ownership, and other factors in order to assess uptake of very high speed broadband services.

Peerception of Broadband Service Speed
U.S. Broadband Households

                        © Parks Associates.

ANALYST INSIGHT

“Now that operators are offering and promoting broadband speeds of 100 Mbps or more, many wonder how this move to ever-higher speeds will impact consumer perception of broadband services and overall churn. Some perceive that their broadband speed is faster than needed, but they still upgrade. Others see their speed as too slow, but they do not change. Several factors affect consumer perception of their broadband speed and their interest in upgrading, downgrading, or switching providers..” - Brett Sappington, Director of Research, Parks Associates.

Table of Contents

About the Research

Previous Research

  • 360 View: Entertainment Services in U.S. Broadband Households (Q3/15)
  • Segmentation: VOD & OTT Usage (Q2/15)
  • The Super Buyer: Characteristics of High ARPU Customers (Q4/14)
  • Modern Broadband: Maximizing Retention and Revenues (Q4/14)
  • Consumer Segmentation: OTT Video Buyers (Q4/14)
  • Modern Broadband: Access and Value-added Services (Q3/13)

Key Findings

Industry Insight

Recommendations

Overview of Broadband Services:

  • U.S. Broadband Service Adoption & Service ARPU (2010 - 2015)
  • Broadband Service Providers (Q2/15)
  • Broadband ARPU by Service Provider (Q2/15)

Broadband Speed:

  • Broadband Service Speed (Q2/15)
  • Broadband Service Speed by Provider (Q2/15)
  • Perception of Broadband Service Speed (Q2/15)
  • Perception of Service Speed by Broadband Service Speed (Q2/15)
  • Perception of Broadband Service Speed by Provider (Q2/15)
  • Perception of Broadband Service Speed by Age (Q2/15)

Broadband Speed and Service Changes:

  • Changes to Broadband Service in Past 12 Months (Q2/15)
  • Changes to Broadband Service in Past 12 Months by Provider (Q2/15)
  • Recent Changes to Broadband Service by Perception of Broadband Speed (Q2/15)
  • Changes to Broadband Service in Past 12 Months by Age (Q2/15)
  • Changes to Broadband Service in Past 12 Months by Household Income (Q2/15)
  • Changes to Broadband Service in Past 12 Months by Children at Home (Q2/15)
  • Reason for Switching to a Different Broadband Service Provider (Q2/15)
  • Reason for Switching to a Different Broadband Service Provider by Current Provider (Q2/15)
  • Likelihood of Making Changes to Broadband Service (Q2/15)
  • Likelihood of Making Changes to Broadband Service by Provider (Q2/15)
  • Likelihood of Making Changes to Broadband Service by Perception of Broadband Speed (Q2/15)
  • Reason for Intending to Switch to a Different Broadband Service Provider (Q2/15)
  • Reason for Intending to Switch to a Different Broadband Service Provider by Provider (Q2/15)
  • Reason for Planning to Switch Broadband Service by Perception of Broadband Speed (Q2/15)

Digital Media Use & Connection Type:

  • Broadband Speed and Type of Internet Access (Q2/15)
  • Broadband Service Speed by Number of Hours Watching Internet Video on a TV Set (Q2/15)
  • Broadband Service Speed by Weekly Number of Hours Streaming Online Audio on a Computer (Q2/15)
  • Broadband Service Speed by Weekly Number of Hours of Playing Games on a Gaming Console (Q2/15)

Digital Media Use & Broadband Upgrades:

  • Likelihood of Upgrading Broadband Service by Connected In-Home Entertainment Device Ownership (Q2/15)
  • Intention to Upgrade Broadband Service by Broadband Speed and Number of Connected In-Home Entertainment Device Types (Q2/15)
  • Intention to Upgrade Broadband Service by Internet Video Viewing Platforms (Q2/15)
  • Intention to Upgrade Broadband Service by Broadband Speed and Watching Internet Video (Q2/15)
  • Likelihood of Upgrading Broadband Service by Weekly Number of Hours Viewing Internet Video Site/App Video on a Tablet (Q2/15)
  • Likelihood of Upgrading Broadband Service by Overall OTT Service Subscription (Q2/15)
  • Intention to Upgrade Broadband Service by Streaming Online Music Platform (Q2/15)
  • Intention to Upgrade Broadband Service by Playing Games (Q2/15)
  • Likelihood of Upgrading Broadband Service by Number of Gaming Hours on Gaming Consoles (Q2/15)
  • Intention to Upgrade Broadband Service by Broadband Speed and Frequency of Playing Games on a Gaming Console (Q2/15)

Demographics & Broadband Upgrades:

  • Likelihood of Upgrading Broadband Service by Age (Q2/15)
  • Likelihood of Upgrading Broadband Service by Children at Home (Q2/15)
  • Additional Research from Parks Associates
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