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市場調查報告書

網路家電設備相關娛樂習慣

Entertainment Habits on Connected CE Devices

出版商 Parks Associates 商品編碼 339904
出版日期 內容資訊 英文 50 Slides
商品交期: 最快1-2個工作天內
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網路家電設備相關娛樂習慣 Entertainment Habits on Connected CE Devices
出版日期: 2015年09月30日 內容資訊: 英文 50 Slides
簡介

本報告提供尤其是關注支援TV連接的家庭娛樂設備的內容的消費趨勢相關分析、設備的分類、設備品牌及內容的各類型的消費習慣等調查。

關於本調查

上次調查

主要調查結果

產業考察

建議

網路家電設備的引進趨勢

  • 美國擁有網際網路連接家庭娛樂設備的寬頻家庭的比例
  • 美國的家庭娛樂設備連接到網際網路的寬頻家庭的比例
  • 最常用的家庭娛樂平台
  • 存取網路視訊內容的最常用的家庭娛樂設備
  • 最常用的串流媒體設備

利用模式:各設備

  • 擁有智慧型電視品牌
  • 最常利用的家庭連網型娛樂設備的數位媒體活動

服務:各平台

  • OTT引進:最常利用的連網型串流、遊戲設備
  • 線上影片認證
  • 線上影片認證:各收費電視供應商
  • 收費電視契約:最常利用的連網型家庭娛樂設備
  • 收費電視引進:最常利用的連網型串流媒體、遊戲設備
  • 交易服務的利用比例:最常利用的連網型家庭娛樂設備
  • 交易服務的利用比例:最常利用的連網型串流媒體、遊戲設備

設備擁有:各停掉有線電視服務觀眾

  • 連網型家庭娛樂設備的整體引進:停掉有線電視各服務狀況
  • 擁有專用網際網路連接支援設備的停掉有線電視服務觀眾/非停掉有線電視服務觀眾的比例
  • 最常利用的連網型家庭娛樂設備的引進:各停掉有線電視服務狀況
  • 停掉有線電視服務觀眾的人口統計比較:各CE設備擁有
  • 擁有連網型家庭娛樂設備停掉有線電視服務觀眾的OTT服務的利用
目錄

Entertainment Habits on Connected CE Devices analyzes trends in content consumption, with particular emphasis on TV-connectable home entertainment devices. With a variety of devices like streaming media players, smart TVs, and game consoles, different brands of products often have different programming architectures, leading to a fragmented audience that content providers are struggling to capture.

The study breaks out consumption habits by device category, device brand, and type of content. The study also identifies in-home entertainment device adoption by cord-cutter status and explores cord-cutter status as it relates to over-the-top video service adoption and preferred consumption platforms.

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Table of Contents

About the Research

Previous Research

  • 360 View: Digital Media & Connected Consumers (Q3/15)
  • The Cost of Piracy (Q2/15)
  • Webisodes and Multichannel Networks: Future Content Opportunities (Q2/15)
  • Consumer Segmentation: Sources and Spending (Q1/15)
  • Consumer Segmentation: OTT Video Buyers (Q4/14)
  • Converging Clouds: The Next Step for the Personal Cloud (Q4/14)

Key Findings

Industry Insight

Recommendations

Adoption Trends on Connected CE Devices:

  • % of U.S. BB HHs with Internet-connected In-Home Entertainment Devices (2009 - 2015)
  • % of U.S. BB HHs Connecting In-Home Entertainment Devices to Internet (2012 - 2015)
  • Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2015)
  • Most-Commonly Used Connected In-Home Entertainment Devices to Access Online Video Content
  • Most-Commonly Used Streaming Media Devices (2014 - 2015)

Usage Patterns by Device:

  • Brand of Smart TV Owned (Q1/15)
  • Digital Media Activities by Most Used In-Home Connected Entertainment Device (Q1/15)
  • Digital Media Activities by Most Used Connected In-Home Entertainment Device (Q1/15)

Services by Platform:

  • OTT Adoption by Most Used Connected Streaming & Gaming Device (Q2/15)
  • Online Video Authentication (2013-2015)
  • Online Video Authentication by Pay-TV Provider (Q2/15)
  • Pay-TV Subscription by Most Used Connected In-Home Entertainment Device (Q2/15)
  • Pay-TV Adoption by Most Used Connected Streaming Media & Gaming Device (Q2/15)
  • % Using Transactional Services by Most Used Connected In-Home Entertainment Device (Q2/15)
  • % Using Transactional Services by Most Used Connected Streaming Media & Gaming Device (Q2/15)

Device Ownership by Cord Cutters:

  • Overall Adoption of Connected In-Home Entertainment Devices by Cord Cutting Status (Q2/15)
  • % of Cord Cutters/Non-Cord Cutters Owning Specified Internet-Connectable Devices (Q2/15)
  • Most Used Connected In-Home Entertainment Device Adoption by Cord Cutting Status (Q2/15)
  • Demographic Comparison of Cord Cutters by CE Device Ownership (Q2/15)
  • OTT Service Use by Cord Cutters with Connected In-Home Entertainment Device (Q2/15)
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