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市場調查報告書

情境為王:貿易消費者資料的收益化

Context is King: Monetizing Consumer Data for Commerce

出版商 Parks Associates 商品編碼 339903
出版日期 內容資訊 英文 45 Pages
商品交期: 最快1-2個工作天內
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情境為王:貿易消費者資料的收益化 Context is King: Monetizing Consumer Data for Commerce
出版日期: 2016年03月23日 內容資訊: 英文 45 Pages
簡介

行動電子商務在iPhone的發售之後,飛躍性地擴大。個人的偏好,來自定位及社群媒體的feed的資料,與通知和行動功能連動,企業的品牌推銷等更容易推動。

本報告提供行動行銷及行動廣告的消費者資料所扮演的角色的相關調查,行動行銷的最佳業務實踐,美國的行動廣告、行動電子商務收益的5年預測,以及為您概述為以下內容。

第1章 報告概要

第2章 情境為基礎的行銷:概要

  • 行動商務及零售商的課題的增加
  • 跨平台購買者、全方位流通管道行銷

第3章 情境為基礎的行銷中新的機會

  • 社群媒體行銷的增加
    • 社群媒體概要
    • 社群媒體資料
    • 社群媒體行銷
  • 以定位為基礎的行銷
    • 解決方案概要
    • 地理定位、地理圍欄
    • Beacon技術及Beacon為基礎的行銷
  • 行銷行動用電子錢包

第4章 購買者行銷的未來

第5章 市場預測

  • 預測手法
  • 行動廣告支出預測

第6章 預測、建議

第7章 附錄

圖表

目錄

Mobile commerce has been growing exponentially since the iPhone launch. Data from personal preferences, locations, and social media feeds, along with push notification and mobile payment functions, allow companies to promote brands and convert transactions much more easily and successfully. This report examines the role of consumer data in mobile marketing and advertising and highlights the best practices of mobile marketing. It updates the five-year forecasts for U.S. mobile advertising and mobile commerce revenues.

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Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Context-Based Marketing: An Overview

  • 2.1 The Growth of M-Commerce and Retailers' Challenge
  • 2.2 Cross-Platform Shopper & Omnichannel Marketing

3.0 Emerging Opportunities in Context-based Marketing

  • 3.1 The Rise of Social Media Marketing
    • 3.1.1 Social Media Overview
    • 3.1.2 Social Media Data
    • 3.1.3 Social Media Marketing
  • 3.2 Location-Based Marketing
    • 3.2.1 Solutions Overview
    • 3.2.2 Geolocating and Geofencing
    • 3.2.3 Beacon Technology and Beacon-based Marketing
    • 3.2.4 Near Field Communications
  • 3.3 Mobile Wallet for Marketing

4.0 The Future of Shopper Marketing

5.0 Market Forecast

  • 5.1 Forecast Methodology
  • 5.2 Mobile Ad Spending Forecasts

6.0 Implications and Recommendations

7.0 Appendix

  • 7.1 Glossary
  • 7.2 Company Indexa

Figures

  • Companies Researched or Interviewed for Report
  • Leading Social Media Platforms
  • Emerging Social Media Platforms
  • Leading Social Media Data Integrators and Analytics Companies
  • Social Media Marketing Tools for Commerce
  • Leading Content Marketing Platform Providers
  • Leading Geolocation Solution Providers
  • Closed vs. Open Beacon Network: Retailers' Perspective
  • Leading Beacon Solution Vendors
  • Leading NFC-Incorporating Solutions Providers
  • Leading Mobile Wallet/Payment Providers
  • Leading Loyalty-focused Mobile Wallet Providers
  • Forecasts of U.S. Mobile Advertising Spending 2015-2020
  • Mobile Ad Spending: CPM-based vs. Performance-based Ad Spend
  • Mobile Ad Spending: Mobile Apps vs. Mobile Browser-based Ad Spend
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