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市場調查報告書

音樂應用程式的聯盟:全球市場分析

Music App Partnerships: Global Insights

出版商 Parks Associates 商品編碼 339894
出版日期 內容資訊 英文 51 Pages
商品交期: 最快1-2個工作天內
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音樂應用程式的聯盟:全球市場分析 Music App Partnerships: Global Insights
出版日期: 2016年01月18日 內容資訊: 英文 51 Pages
簡介

在行動商務中競爭激烈化,通訊業者為了避免解約,帶來新的收益,嘗試提供音樂服務等策略。

本報告提供行動通訊業者和音樂應用程式的聯盟的相關調查、音樂內容的利用形態的變化、經營模式、案例研究、串流音樂的5年收益預測等彙整資料。

第1章 報告概要

第2章 音樂服務&應用程式的演進

  • 從擁有到存取:音樂串流的崛起
  • 音樂內容的擴張
    • 音樂視訊內容
    • 實況音樂&實況串流
    • 社群媒體的整合
    • 獨有內容
  • 主要企業
    • 內容供應商:唱片公司、藝術家
    • 音樂內容整合業者
    • 音樂服務供應商
    • 流通管道合作夥伴:通訊業者/行動通訊業者

第3章 音樂的聯盟、經營模式

  • 音樂商品搭售
  • 白標籤
  • 零等級

第4章 未來所扮演的角色:行動通訊業者和數位音樂商務

第5章 預測

  • 定義、預測手法
  • 市場預測

第6章 影響、建議

第7章 附錄

  • 用語
  • 企業目錄

圖表

目錄

Mobile business is becoming increasingly competitive, and carriers are experimenting with strategies such as music offerings to reduce churn and generate additional revenues. This report examines the business models, partnerships between mobile carriers and music apps, and the strategic objectives among the different players in the mobile music ecosystem. This report includes case studies highlighting the partnerships between music apps and mobile carriers worldwide and the underlying business models. It also provides a five-year market forecast of streaming music revenues from the mobile carrier perspective.

Average Number of Minutes Per Day Spefified Smartphone Activities
Smartphone Users in U.S. Broadband Households

                     © Parks Associates.

Table of Contents

Dashboard

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Scope of Report
  • 1.3. Research Approach/Sources

2.0. Evolution of Music Services and Apps

  • 2.1. From Ownership to Access: the Rise of Music Streaming
  • 2.2. The Expansion of Music Content
    • 2.2.1. Music Video Content
    • 2.2.2. Live Music and Live Streaming
    • 2.2.3. Social Media Integration
    • 2.2.4. Content Exclusivity
  • 2.3. Key Players
    • 2.3.1. Content Providers: Record Labels and Artists
    • 2.3.2. Music Content Aggregators
    • 2.3.3. Music Service Providers
    • 2.3.4. Channel Partners: Telco/Mobile Operators

3.0. Music Partnerships and Business Models

  • 3.1. Music Bundling
  • 3.2. White Labeling
  • 3.3. Zero Rating

4.0. Future Roles: Mobile Operators & Digital Music Business

5.0. Forecast

  • 5.1. Definition and Forecast Methodology
  • 5.2. Market Forecasts

6.0. Implications and Recommendations

7.0. Appendix

  • 7.1. Glossary
  • 7.2. Company Index

List of Figures:

  • Companies Researched
  • Adoption of Online Music Subscription Services
  • Pandora's Mobile Growth: Listening Hours and Revenues
  • Streaming Music Listening on Smartphone: Average Length of Time Spent per Day
  • Digital Music Industry Key Players and Their Roles
  • Adoption of Online Music Service Subscriptions by Audio Streaming
  • Market Shares of Paid Digital Music Service Subscription Services
  • Streaming Music Listening Habits on Smartphone by Mobile Operator Brand
  • Smartphone User Activities: Music Streaming vs. Other Content Activities
  • Free Online Music Streaming Service's Potential Impact on Broadband Service Churn
  • Next Frontier: Use of Music Apps While Driving
  • Forecast Methodology
  • Forecasts of Global Active Mobile Streaming Music Listeners
  • Global Mobile Operator Revenues from Direct-to-Consumer Music Streaming Services
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