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市場調查報告書

聯網汽車產業的應用程式策略

App Strategies for the Connected Car Industry

出版商 Parks Associates 商品編碼 339893
出版日期 內容資訊 英文 44 Pages
商品交期: 最快1-2個工作天內
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聯網汽車產業的應用程式策略 App Strategies for the Connected Car Industry
出版日期: 2016年08月31日 內容資訊: 英文 44 Pages
簡介

本報告以聯網汽車的應用程式生態系統面臨的問題點為焦點,提供對聯網汽車應用程式的消費者預測,4個汽車應用程式策略,加上至2021年的市場預測之系統性資訊。

第1章 報告的摘要

第2章 聯網汽車的應用程式形勢

  • 聯網汽車的市場規模與預測
  • 聯網汽車的應用程式策略
  • 對聯網汽車的應用程式存取的消費者偏好
  • 應用程式開發生態系統和問題點

第3章 策略分析:內建

第4章 策略分析:網路共享

第5章 策略分析:mirroring

  • Apple的CarPlay,Android的Auto
  • MirrorLink
  • Bosch的mySPIN

第6章 策略分析:售後市場

第7章 影響與建議

  • 短期的預測
  • 中期的預測
  • 長期的預測

第8章 附錄

圖表

目錄

In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models. This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021.

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Table of Contents

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources
  • 1.4 Key Questions Addressed

2.0 The Connected Car App Landscape

  • 2.1 Connected Car Market Size and Forecast
  • 2.2 Connected Car App Strategies Defined
  • 2.3 Consumer Preferences for Connected Car App Access
  • 2.4 App Development Ecosystem and Issues

3.0 Strategy Review: Embedded

4.0 Strategy Review: Tethering

5.0 Strategy Review: Mirroring

  • Apple CarPlay and Android Auto
  • MirrorLink
  • Bosch mySPIN

6.0 Strategy Review: Aftermarket

7.0 Implications and Recommendations

  • Short-Term Outlook
  • Mid-Term Outlook
  • Long-Term Outlook

8.0 Appendix

  • 8.1 Forecast Methodology
  • 8.2 Index

Figures

  • Forecast of U.S. Light Vehicles with a Connectivity Solution, 2015-2021
  • Forecast of Actively Connected U.S. Light Vehicles, 2015-2021
  • Comparisons of Connected Car App Strategies
  • Method of Performing in-Vehicle Activities/Accessing Apps
  • Preferred Method for Accessing Features in Next Vehicle
  • Preferred Method for Accessing Connected Features in Next Vehicle
  • Consumer Concerns about Connected Cars
  • Connected Car Ecosystem Players
  • Industry groups that can benefit app developers
  • Consumers' preferred billing method for in-car data access
  • Embedded Strategy Review
  • Tethering Strategy Review
  • Apple CarPlay and Android Auto: Head-to-Head Comparison
  • Mirroring Strategy Review
  • Aftermarket Strategy Review
  • Connected Car Forecast Model
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