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市場調查報告書

智慧產品的引進

Smart Product Adoption

出版商 Parks Associates 商品編碼 339560
出版日期 內容資訊 英文 71 Slides
商品交期: 最快1-2個工作天內
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智慧產品的引進 Smart Product Adoption
出版日期: 2015年09月22日 內容資訊: 英文 71 Slides
簡介

本報告提供智慧家庭產品的引進趨勢的相關調查,各銷售管道的消費者的喜好分析,智慧家庭產品的引進對於各人口統計的要素的影響識別,精通度和購買決策流程中使用的資訊來源分析。

目錄

關於本報告

過去分析

主要調查結果

產業考察

建議

智慧產品所有者的區分

  • 概要
  • Parks Associates的智慧家庭區分
  • 智慧家庭區分
  • 態度因素分析
  • 態度動機:各種類

智慧家庭設備的認識

  • 對智慧家庭產品或智慧家庭服務的精通度
  • 對智慧家庭產品的精通度:各智慧家庭種類
  • 對智慧家庭服務的精通度:各智慧家庭種類
  • 對智慧家庭形勢的精通度
  • 對智慧家庭形勢的精通度:各種類
  • 資訊來源:智慧家庭設備的各精通度

智慧家庭設備的引進趨勢

  • 智慧家庭設備的引進率
  • 智慧家庭設備的引進:各安全系統擁有
  • 智慧家庭設備擁有:各年齡
  • 智慧家庭設備擁有:家庭各規模
  • 智慧家庭設備擁有:各家庭所得
  • 智慧家庭設備擁有:各家庭的兒童數
  • 智慧家庭設備擁有:各居住期間
  • 智慧家庭設備擁有:各種類、其他

智慧產品市場的領導品牌

  • 安全 & 安全設備:前五名品牌
  • 能源管理設備:前五名品牌
  • 音樂、智慧家庭產品:前五名品牌

購買意願

  • 整體智慧家庭設備購買意願
  • 智慧家庭設備購買意願:安全 & 安全設備
  • 智慧家庭設備購買意願:能源管理設備
  • 智慧家庭設備購買意願:各安全系統擁有
  • 整體智慧家庭設備購買意願:各智慧家庭種類

流通管道的愛好

  • 消費者信賴的智慧家庭產品的購買流通管道
  • 打算購買特定智慧家庭產品的流通管道
  • 門鎖
  • 燈泡
  • 家電、廚房家電
  • 智慧恆溫器
  • 網路安全相機

Parks Associates的追加調查

目錄

SYNOPSIS

Smart Product Adoption evaluates the trends in smart product adoption, assesses consumer preferences for different channels to market, and identifies the impact of different demographic attributes on adoption of smart home products. In addition, this report examines trends in familiarity and the sources of information used in the purchase decision process.

Consumer Trust in Smart Home Product Purchase Channels
Among All Respondents Surveyed

                        ©Parks Associates

ANALYST INSIGHT

“The breadth of new products entering the market continues to expand. 18% of broadband households own a smart home product.” - Tom Kerber, Director of Research, Home Controls & Energy, Parks Associates.

Table of Contents

About the Research

Previous Research

  • Privacy and Big Data: Safeguarding Consumers (Q3/15)
  • Competition in Residential Security (Q2/15)
  • Privacy Concerns about the Smart Home (Q1/15)
  • Monetizing Connected Products and Systems (Q4/14)

Key Findings

Industry Insight

Recommendations

Segmenting Smart Product Owners:

  • Segmentation Overview
  • Parks Associates Smart Home Segments
  • Smart Home Segments (Q2/14)
  • Attitudinal Factor Analysis
  • Attitudinal Motivations by Segment (Q2/14)

Smart Home Device Awareness:

  • Familiarity with Smart Home Products or Smart Home Services (2014 - 2015)
  • Familiarity with Smart Home Products by Smart Home Segment (2014 - 2015)
  • Familiarity with Smart Home Services by Smart Home Segment (2014 - 2015)
  • Familiarity with Smart Home Aspects (Q2/15)
  • Familiarity with Smart Home Aspects by Segment (Q2/15)
  • Information Source by Smart Home Device Familiarity (Q2/15)

Smart Home Device Adoption Trends:

  • Smart Home Device Adoption Rate (2014-2015)
  • Smart Home Device Adoption Rate (Q2/15)
  • Smart Home Device Adoption by Security System Ownership (Q2/15)
  • Average # of Smart Home Device Categories Owned Among Owning HHs by Security System Ownership (Q2/15)
  • Smart Home Device Ownership by Age (2014-2015)
  • Average # of Smart Home Device Categories Owned Among Owning HHs by Age (Q2/15)
  • Smart Home Device Ownership by Home Size (2014-2015)
  • Average # of Smart Home Device Categories Owned Among Owning HHs by Home Size (Q2/15)
  • Smart Home Device Ownership by Household Income (2014-2015)
  • Smart Home Device Ownership by Children at Home (2014-2015)
  • Smart Home Device Ownership by Length of Time in Current Residence (2014-2015)
  • Average # of Smart Home Device Categories Owned by Gender (Q2/15)
  • Smart Home Device Ownership by Segment (2014-2015)

Leading Brands in the Smart Home Products Market:

  • Safety & Security Devices: Top Five Brands Purchased in Year (2014 - 2015)
  • Energy Management Devices: Top Five Brands Purchased in Year (2014 - 2015)
  • Misc. Smart Home Products: Top Five Brands Purchased in Year (2014 - 2015)

Purchase Intentions:

  • Overall Smart Home Device Purchase Intention (2014-2015)
  • Smart Home Device Purchase Intentions: Safety & Security Devices (2014-2015)
  • Smart Home Device Purchase Intentions: Energy and Resource Management Devices (2014-2015)
  • Smart Home Device Purchase Intention by Security System Ownership (Q2/15)
  • Overall Smart Home Device Purchase Intention by Smart Home Segment (2014-2015)

Channel Preferences:

  • Consumer Trust in Smart Home Product Purchase Channels (Q2/15)
  • Intended Purchase Channel to Buy Specified Smart Home Products (Q2/15)
  • Consumer Trust in Smart Home Product Purchase Channels (Q2/15)
  • Door Locks: Intended Purchase Channel (Q2/15)
  • Lightbulbs: Intended Purchase Channel (Q2/15)
  • Home or Kitchen Appliances: Intended Purchase Channel (Q2/15)
  • Smart Thermostats: Intended Purchase Channel (Q2/15)
  • Networked Security Cameras: Intended Purchase Channel (Q2/15)

Additional Research from Parks Associates

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