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市場調查報告書

能源管理綁定套組

Energy Management Bundles

出版商 Parks Associates 商品編碼 338731
出版日期 內容資訊 英文 63 Slides
商品交期: 最快1-2個工作天內
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能源管理綁定套組 Energy Management Bundles
出版日期: 2015年08月30日 內容資訊: 英文 63 Slides
簡介

智慧家庭市場上,屬於各別產業的企業進行合作,對消費者提出新的價值,朝這個方向有助於市場重組。反過來說,在能源管理解決方案的引進、普及時,夥伴關係 (產業聯盟關係) 的存在變得重要。

本報告提供智慧家庭環境下的能源相關的監測服務的優點與訴求點相關分析、市場擴大與普及率上升的可能性,及收益衍生的方法與實現性、智慧產品的普及帶給監測服務市場的影響等相關調查與考察。

目錄

關於本報告

過去分析

分析的要點

產業方面的考察事項

建議

能源管理和智慧家庭、服務

  • 在智慧家庭的脈絡中的能源管理
  • 吸引力最高智慧家庭管理功能
  • 其他具吸引力的智慧家庭管理功能
  • 最適合的功能的組合 (TURF分析)

能源管理和智慧產品

  • 能源管理和智慧家庭設備
  • 智慧家庭設備的普及率和購買意願
  • 智慧家庭設備所有者的結構:各年齡
  • 智慧家庭設備的每戶平均擁有數:各年齡層
  • 智慧家庭設備擁有數:各家庭規模
  • 智慧家庭設備的每戶平均擁有數:各年齡層
  • 各市場區隔概要
  • Parks Associates的智慧家庭的市場區隔
  • 智慧家庭、市場區隔
  • 小型智慧家庭、設備擁有數:各市場區隔
  • 小型智慧家庭的整體購買意願:各市場區隔

消費者節能手段的摸索

  • 節能手段的摸索
  • 節能行動
  • 進行實踐的節能行動數
  • 節能行動群組數
  • 在群組內部實踐節能活動的寬頻家庭 (BB HH的)比率

能源管理服務綁定套組

  • 在配套服務的脈絡中的能源管理
  • 附加價值監測服務的號召力
  • 加入附加價值監測服務的可能性
  • 附加價值監測服務的號召力:智慧家庭、設備的持有率的關係
  • 加入能源、監測服務的可能性:與智慧家庭系統的擁有情形的關係
  • 加入家電監測服務的可能性:與智慧家庭系統的擁有情形的關係
  • 加入冷氣和暖氣監測服務的可能性:與智慧家庭系統的擁有情形的關係
  • 能源、監測服務的號召力:節能行動的各階段
  • 對能源服務的加入意志:節能行動的各階段
  • 能源監測服務、節能行動的號召力
  • 家電監測服務、節能行動的號召力
  • 冷氣和暖氣監測服務、節能行動的號召力
  • Parks Associates的追加調查
目錄

SYNOPSIS

‘Energy Management Bundles’ evaluates the appeal for energy related monitoring services in the context of the smart home. It quantifies how bundling energy services with other smart home value propositions can expand reach and appeal of smart home services, identifies how bundling energy services can drive recurring revenue, and examines how appeal of energy related monitoring services is impacted by smart product ownership, smart home service subscription, and energy-saving actions.

Smart Home Device Adoption Rate and Purchase Intentions
U.S. Broadband Households

                        © Parks Associates.

ANALYST INSIGHT

“The smart home is forcing convergence, as traditionally separate verticals have the opportunity to collaborate and provide new value to the consumer. This research quantifies the value and importance of partnerships to expand the deployment of energy management solutions.” - Tom Kerber, Director of Research, Home Controls & Energy, Parks Associates.

Table of Contents

About the Research

Previous Research

  • Winning Smart Home Strategies for Energy Management (Q3/15)
  • The Market for Smart Thermostats (Q2/15)
  • Energy Services in the Smart Home (Q1/15)
  • 360 View: Energy Management, Smart Home, and Utility Programs (Q1/15)
  • Digital Engagement of Consumers: Home Energy Management (Q4/14)
  • Trends and Segments for Home Energy Management (Q3/14)

Key Findings

Industry Insight

Recommendations

Energy Management and Smart Home Services:

  • Energy Management in the Context of the Smart Home
  • Most Appealing Smart Home Management Features (Q2/14)
  • Other Appealing Smart Home Management Features (Q2/14)
  • Optimal Feature Combinations (TURF Analysis) (Q2/14)

Energy Management and Smart Products:

  • Energy Management and Smart Home Devices
  • Smart Home Device Adoption Rate (2014-2015) & Smart Home Device Purchase Intention (2014 -2015)
  • Smart Home Device Ownership by Age (2014-2015)
  • Average # of Smart Home Devices Owned Among Owning HHs by Age (Q2/15)
  • Smart Home Device Ownership by Home Size (2014-2015)
  • Average # of Smart Home Devices Owned Among Owning HHs by Home Size (Q2/15)
  • Segmentation Overview
  • Parks Associates Smart Home Segments
  • Smart Home Segments (Q2/14)
  • Smart Home Device Ownership by Segment (2014-2015)
  • Overall Smart Home Device Purchase Intention by Segment (2014-2015)

The Consumer Journey to Energy Efficiency:

  • The Journey to Energy Efficiency
  • Energy Saving Actions (2013 - 2014)
  • Number of Energy Saving Steps Taken (Q4/14)
  • Groups of Energy Saving Actions (Q4/14)
  • Percentage of BB HHs Taking Energy Saving Actions Within Groups (Q4/14)

Energy Management Service Bundles:

  • Energy Management in the Context of Bundled Services
  • Appeal of Value-Added Monitoring Services (Q4/14)
  • Likelihood of Subscribing to Value-Added Monitoring Services (Q4/14)
  • Appeal of Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14)
  • Likelihood of Subscribing to Value-Added Monitoring Services by Smart Home Device Ownership (Q4/14)
  • Likelihood of Subscribing to an Energy Monitoring Service by Smart Home System Ownership (Q4/14)
  • Likelihood of Subscribing to an Appliance Monitoring Service by Smart Home System Ownership (Q4/14)
  • Likelihood of Subscribing to a Heating and Air-Conditioning Monitoring Service by Smart Home System Ownership (Q4/14)
  • Appeal of Energy Monitoring Service by Steps of Energy Saving Actions (Q4/14)
  • Intention to Subscribe to Energy Services by Steps of Energy Saving Actions (Q4/14)
  • Appeal of an Energy Monitoring Service and Energy Saving Actions (Q4/14)
  • Appeal of an Appliance Monitoring Service and Energy Saving Actions (Q4/14)
  • Appeal of a Heating and A/C Monitoring Service and Energy Saving Actions (Q4/14)
  • Additional Research from Parks Associates
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