The Market for 4K TVs
|出版日期||內容資訊||英文 59 Slides
The market for 4K TV sets faces many challenges, including low familiarity, low willingness to pay premium prices, content availability concerns, and a cooling market for flat-panel TVs in general. This Market Focus assesses consumer interest in 4K, the content availability adoption barrier, and how much of a price premium consumers are willing to pay to get a 4K TV instead of an HD TV.
Concerns Aboutthe Amount of Video Available in 4K
U.S. Broadband Households Likely to Buy a Flat-Panel TV in the Next 12 Months
“Multiple challenges facing 4K adoption will slow its adoption rate. The technology is unlikely to create a new upgrade cycle similar to the cycle created by flat-panel screens and the transition from analog to digital. TV manufacturers should not outpace the availability of content given strong consumer reservations about content availability until the time that the price premium for a 4K TV set consistently remains below 25%. The silver lining is high willingness to pay premium prices among consumers without concerns about the availability of content; these consumers are willing to purchase based on the expectation that sufficient content will become available over time.” - Barbara Kraus, Director, Research, Parks Associates.