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市場調查報告書

全方位的展望:行動 & 應用程式經濟

360 View: Mobility & the App Economy

出版商 Parks Associates 商品編碼 336977
出版日期 內容資訊 英文 116 Slides
商品交期: 最快1-2個工作天內
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全方位的展望:行動 & 應用程式經濟 360 View: Mobility & the App Economy
出版日期: 2016年09月27日 內容資訊: 英文 116 Slides
簡介

本報告分析消費者的行動裝置、服務及應用程式選擇與利用,研究主要行動裝置類別的導入趨勢追蹤、消費者行動數據、行動應用程式的使用、每日情報需求分析,以及Cellular數據與Wi-Fi使用之間發展的行動數據使用等。

智慧型手機與平板電腦市場概要

  • 行動裝置的選擇
  • 無線用戶中的智慧型手機的普及率
  • 過去12個月內購買的可攜式裝置
  • 可攜式裝置:年度購買五大品牌
  • 智慧型手機品牌市場佔比:按安裝基礎
  • 平板電腦品牌市場佔比:按安裝基礎
  • Apple平板電腦的安裝基礎佔比詳細:按型號

智慧手錶

  • 智慧手錶所有權
  • 智慧手錶品牌
  • 擁有的Samsung智慧手錶型號
  • 擁有的智慧手錶品牌:按年齡
  • 擁有的智慧手錶品牌:按家庭收入
  • 擁有的智慧手錶品牌:按家庭規模
  • 智慧手錶品牌:按智慧型手機品牌
  • 智慧手錶品牌:按平板電腦品牌
  • 擁有與智慧型手機或平板電腦相同品牌的智慧手錶所有者比例
  • 智慧手錶購買主要檢討事項
  • 智慧手錶購買時檢討的功能:按年齡
  • 智慧手錶的連接方法與其他

行動電話服務

  • 註冊初始升級程序
  • 行動娛樂服務的使用
  • T-Mobile行動娛樂服務的使用:按性別
  • Verizon Go90行動娛樂服務的使用:按家庭孩童人數
  • 行動服務滿意度:按提供商
  • 行動服務滿意度:按手機品牌
  • 行動服務滿意度:按初始升級程序的註冊
  • 行動服務滿意度:按行動娛樂服務的使用
  • 行動服務提供商選擇要素的重要性
  • 行動服務提供商選擇要素的重要性:按性別
  • 行動服務提供商選擇要素的重要性:按提供商
  • 行動服務提供商選擇時,免費漫遊的重要性:按提供商
  • 行動服務提供商選擇時,免費國際簡訊的重要性:按提供商、其他

行動-固定的競食

  • 電話服務導入
  • 使用行動電話服務之後未來12個月內取消固定電話服務的可能性
  • 使用行動電話服務之後未來12個月內取消固定電話服務的可能性:按家庭收入
  • 使用行動電話服務之後未來12個月內取消固定電話服務的可能性:按固定電話服務提供商
  • 未來12個內取消固定電話服務的可能性
  • 使用行動數據服務之後未來12個月內取消固定電話服務的可能性、其他

行動數據服務

  • 行動數據限制
  • 行動數據限制:按年齡
  • 行動數據限制:按行動提供商
  • 行動數據方案限制:按智慧型手機OS
  • 行動數據限制:按智慧型手機品牌和型號
  • 行動數據每月平均
  • 每個月的行動數據使用:透過3G/4G/LTE vs. Wi-Fi無線網路
  • 每個月的行動數據使用:按行動提供商
  • 每個月的行動數據使用:按年齡
  • 每個月的行動數據使用:按家庭收入
  • 行動數據方案的使用、其他

行動數據活動

  • 智慧型手機活動
  • 語音辨識軟體滿意度
  • 語音辨識軟體的使用:按智慧型手機OS
  • Messenger/聊天應用程式的使用
  • 智慧型手機付款應用程式的使用
  • P2P轉帳智慧型手機應用程式的使用
  • Loyalty/Reward卡相關企業傾向
  • 透過付款應用程式直接購買的商品/服務種類
  • 付款應用程式滿意度

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

SYNOPSIS

This ‘360 View’ analyzes consumers' adoption and usage of mobile devices, services, and apps. Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services. This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage.

Mobile Device Adoption (2009 - 2016)
U.S. Broadband Households

ANALYST INSIGHT

“Mobile operators are changing their mobile data plans at a much faster pace than ever before. These marketing tactics aim to entice customers to switch providers, upgrade their data plans, or increase satisfaction. Frequent data plan changes, however, could backfire if consumers find data plan rules are confusing to follow.” - Harry Wang, Senior Research Director, Parks Associates.

Table of Contents

Overview of Smartphone and Tablet Markets

  • Mobile Device Adoption (2009 - 2016)
  • Smartphone Penetration Among Wireless Subscribers (2005 - 2016)
  • Portable Devices Purchased Within the Last 12 Months (2008 - 2016)
  • Portable Devices: Top Five Brands Purchased in Year (2010 - 2015)
  • Smartphone Brand Market Share by Installed Base (2015 - 2016)
  • Tablet Brand Market Share by Installed Base (2015 - 2016)
  • Breakdown of Apple Share of Tablet Installed Base by Model (Q2/16)

Smart Watches

  • Smart Watch Ownership (2011 - 2016)
  • Smart Watch Brand (Q2/16)
  • Model of Samsung Smart Watch Owned (Q2/16)
  • Smart Watch Brand Owned by Age (Q2/16)
  • Smart Watch Brand Owned by Household Income (Q2/16)
  • Smart Watch Brand Owned by Home Size (Q2/16)
  • Smart Watch Brand by Smartphone Brand (Q2/16)
  • Smart Watch Brand by Tablet Brand (Q2/16)
  • % of Smart Watch Owners Owning Smartphone or Tablet of the Same Brand (Q2/16)
  • Top Purchase Considerations for Smart Watch (Q2/16)
  • Top Purchase Considerations for Smart Watches (Q2/16)
  • Important Smart Watch Purchase Considerations (Q2/16)
  • Feature Considerations for Smart Watch by Age (Q2/16)
  • Method of Connecting Smart Watch (Q2/16)
  • Frequency of Partaking Smart Watch Activities (Q2/16)
  • Smart Watch Activities - Frequency of Tracking Fitness Activities by Income (Q2/16)
  • Smart Watch Activities - Frequency of Listening to Music by Age (Q2/16)
  • Smart Watch Activities - Frequency of Playing Games by Age (Q2/16)

Mobile Phone Services

  • Enrollment in Early Upgrade Program (2015 - 2016)
  • Use of Mobile Entertainment Services (Q2/16)
  • Use of T-Mobile's Mobile Entertainment Services by Gender (Q2/16)
  • Use of Verizon Go90 Mobile Entertainment Services by Children at Home (Q2/16)
  • Satisfaction with Mobile Service by Provider (Q2/16)
  • Satisfaction with Mobile Service by Handset Brand (Q2/16)
  • Satisfaction with Mobile Service by Enrollment in Early Upgrade Program (Q2/16)
  • Satisfaction with Mobile Service by Use of Mobile Entertainment Service (Q2/16)
  • Importance of Factors in Selecting Mobile Service Provider (Q2/16)
  • Importance of Factors in Selecting Mobile Service Provider by Gender (Q2/16)
  • Importance of No Roaming Fees in Selecting Mobile Service Provider by Provider (Q2/16)
  • Importance of Free international Texting in Selecting Mobile Service Provider by Provider (Q2/16)
  • Importance of Mobile Data Rollover in Selecting Mobile Service Provider by Provider (Q2/16)
  • Importance of Handset Financing Options in Selecting Mobile Service Provider (Q2/16)
  • Importance of Early Handset Upgrades in Selecting Mobile Service Provider
  • Importance of Two-Year Contract with Subsidized Handset by Provider (Q2/16)
  • Importance of Two-Year Contract with Subsidized Handset

Mobile-Fixed Cannibalization

  • Telephone Service Adoption (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription by Likelihood of Moving in the Next 12 Months (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription by Household Income (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months Due to Mobile Phone Service Subscription by Landline Telephone Service Provider (Q2/16)
  • Likelihood of Cancelling Landline Telephone Service in the Next 12 Months
  • Due to Mobile Phone Service Subscription by Mobile Service Provider (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services by Age (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services by Likelihood of Moving in the Next 12 Months (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services by Monthly Use of Mobile Data via 3G/4G/LTE Wireless Networks (Q2/16)
  • Likelihood of Cancelling Fixed Broadband Service in the Next 12 Months Due to Access to Mobile Data Services and Mobile Entertainment Services (Q2/16)

Mobile Data Services

  • Mobile Data Limit (2015 - 2016)
  • Mobile Data Limits by Age (Q2/16)
  • Mobile Data Limits by Mobile Provider (Q2/16)
  • Mobile Data Plan Limits by Smartphone OS (Q2/16)
  • Mobile Data Limits by Smartphone Brand & Model (Q2/16)
  • Avg. Monthly Use of Mobile Data (2015-2016)
  • Monthly Use of Mobile Data via 3G/4G/LTE vs. Wi-Fi Wireless Networks (Q2/16)
  • Monthly Use of Mobile Data via 3G/4G/LTE Wireless Networks by Wi-Fi Data Consumption (Q2/16)
  • Monthly Use of Mobile Data by Mobile Provider (Q2/16)
  • Monthly Use of Mobile Data by Age (Q2/16)
  • Monthly Use of Mobile Data by Household Income (Q2/16)
  • Use of Mobile Data Plan (2015 - 2016)
  • Mobile Data Shared Between Multiple Devices by Mobile Provider (Q2/16)
  • Monthly Use of Mobile Data by Shared Mobile Data Plans (Q2/16)
  • Devices Sharing Mobile Data (Q2/16)
  • Mobile Data Rollover (Q2/16)
  • Satisfaction with Mobile Service and Mobile Data Rollover (Q2/16)
  • Interest in Rolling Over Unused Monthly Data (Q2/16)
  • Interest in Rolling Over Unused Monthly Data by Mobile Data Limit (Q2/16)
  • Interest in Rolling Over Unused Monthly Data by Mobile Phone Service Provider (Q2/16)

Mobile Data Activities

  • Smartphone Activities (Q2/16)
  • Smartphone Activities - Continued (Q2/16)
  • Satisfaction with Voice Recognition Software (Q2/16)
  • Use of Voice Recognition Software, by Smartphone OS (Q2/16)
  • Use of Messenger/Chat Apps (Q2/16)
  • Use of Smartphone Payment Apps (Q2/16)
  • Use of Person-to-Person Money Transfer Smartphone Apps (Q2/16)
  • Organizational Habits With Regard to Loyalty/Reward Cards (Q2/16)
  • Types of Goods/Services Purchased Face-to-Face Using a Payment App (Q2/16)
  • Satisfaction with Payment Apps (Q2/16)
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