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市場調查報告書

推動寬頻市場最新趨勢:高速寬頻契約的普及力量

Modern Broadband: Forces Driving High-Speed Broadband Subscriptions

出版商 Parks Associates 商品編碼 336974
出版日期 內容資訊 英文 52 Pages
商品交期: 最快1-2個工作天內
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推動寬頻市場最新趨勢:高速寬頻契約的普及力量 Modern Broadband: Forces Driving High-Speed Broadband Subscriptions
出版日期: 2015年12月30日 內容資訊: 英文 52 Pages
簡介

全球各國的通訊業者,為了維繫自公司的客戶,並且挖走其他同業公司的客戶,展開各種戰略與戰術。隨著產業全體轉移到更快的速度頻帶的寬頻線路,各公司圖謀自公司的服務差異化,為客戶說明「為何需要高速 (1Gbps以上) 寬頻」而苦戰惡鬥。

本報告提供全球高速 (1Gbps以上的) 寬頻服務市場最新趨勢相關分析、全球各國 (美國等) 的高速寬頻的整頓現狀,及各供應商的競爭狀態、市場策略、低速 (數百Mpbs左右) 寬頻業者的對策、今後的市場趨勢預測等相關調查與考察。

概要

第1章 分析概要

  • 分析目的
  • 分析範圍
  • 分析方法/資訊來源

第2章 全球各國的寬頻現況

第3章 業者和高速 (Gbps) 寬頻、服務

  • 全球各國的高速寬頻、服務的利用可能性
  • 美國國內的高速寬頻、服務的利用可能性

第4章 高速寬頻、服務的消費者需求

第5章 高速寬頻、服務的需求

第6章 高速寬頻、服務的課題

第7章 高速寬頻、服務市場上競爭

  • 推銷活動的變化
  • 低速寬頻 (Mbps) 服務市場上的策略

第8章 未來預測

第9章 分析的意義與建議

  • 高速寬頻、服務的業者
  • 低速寬頻、服務的業者

第10章 附錄

圖表一覽

目錄

Operators use a variety of strategies and tactics to keep subscribers and to lure subscribers away from competitors. As the industry moves to faster tiers of broadband speeds, providers will struggle to differentiate services and to explain why consumers need one Gigabit-speed service over another. This report examines trends in broadband services and the ways in which operators will compete for and hold onto subscribers in a world of high-speed broadband.

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Table of Contents

Dashboard

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 The State of Broadband Worldwide

3.0 Operators and Gbps-Speed Broadband Services

  • 3.1 Global Availability of Gbps-Speed Services
  • 3.2 U.S. Availability of Gbps-Speed Services

4.0 Consumer Demand for High-Speed Services

5.0 Need for Gbps-Speed Services

6.0 Challenges in Gbps-Speed Services

7.0 Competition in Gbps-Speed Broadband Markets

  • 7.1 Changes in Promotion
  • 7.2 Market Strategies for Mbps-Speed Services

8.0 Forecast

9.0 Implications and Recommendations

  • 9.1 Operators Offering Gigabit-Speed Services
  • 9.2 Operators Offering Lower Speed Services

10.0 Appendix

  • 10.1 Glossary
  • 10.2 Index
  • 10.3 Image Sources

Figures

  • Broadband Households by Region (2015)
  • Global Broadband Household Share by Region - 2010 vs. 2015
  • Top 10 Global Broadband Markets by Number of Subscribers
  • Top 10 Global Broadband Markets by Annual Increase in Number of Broadband Households (2014-2015)
  • Gigabit-Speed Broadband Service Offerings by Region
  • Maximum Speed Offerings for U.S. Broadband Providers
  • U.S. Gigabit-Speed Broadband Service Offerings
  • Broadband Service Speed (Q2/15)
  • Recent Changes to Broadband Service by Perception of Speed (Q2/15)
  • Reason for Switching to a Different Broadband Service Provider (Q2/15)
  • Perception of Service Speed by Speed Received (Q2/15)
  • Likelihood of Making Changes to Broadband Service by Perception of Broadband Speed (Q2/15)
  • Broadband Services Forecast Methodology
  • Forecast: Broadband Subscribers by Region (2015-2020)
  • Forecast: Regional Share of Broadband Households (2020)
  • Forecast: North America Broadband Subscribers by Country (2015-2020)
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