Competition in Residential Security
Competition in Residential Security analyzes competition for residential security services between traditional players and new players from the telecom and pay-TV sectors. It assesses the extent to which new players are building a market presence and how they differ in terms of ARPU and satisfaction rates. It also investigates the competitive power derived from bundling security services with video, voice, and data services.
Average Monthly Cost on Professional Monitoring Service & Bundles by Provider
U.S. Broadband Households with Professional Monitoring Service Paying at least $ 1/Month
© Parks Associates.
“The new players the home security space enjoy a key advantage in that the total ARPU they derive from their customers is substantially greater than the amounts generated by traditional players.” -John Barrett, Director, Consumer Analytics, Parks Associates.