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市場調查報告書

智慧家庭的支援

Supporting the Smart Home

出版商 Parks Associates 商品編碼 331373
出版日期 內容資訊 英文 60 Slides
商品交期: 最快1-2個工作天內
價格
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智慧家庭的支援 Supporting the Smart Home
出版日期: 2015年05月31日 內容資訊: 英文 60 Slides
簡介

本報告提供智慧家庭設備的引進調查分析、消費者經驗的技術問題、解決方法、對支援服務的需求等相關的系統性資訊。

智慧家庭市場區隔

關於調查

上次的調查

主要調查結果

產業的考察

建議

智慧家庭市場區隔概要

  • 市場區隔概要
  • 市場區隔技術
  • 智慧家庭市場區隔
  • 市場區隔的人口統計簡介

智慧家庭引進概要

  • 智慧家庭設備擁有
  • 智慧家庭設備的引進率
  • 智慧家庭設備的購買意願
  • 智慧家庭設備擁有和購買意願:各市場區隔
  • 家庭控制系統的擁有
  • 取得新的家庭保全系統的可能性

智慧家庭設備的技術問題

  • 每月有技術問題的智慧家庭設備數
  • 智慧家庭設備的問題的比率
  • 智慧家庭設備的問題的比率:各市場區隔
  • 智慧家庭設備的問題
  • 為了解決技術問題的行動
  • 智慧家庭設備的技術問題的解決
  • 接受的專門性支援的種類與成本
  • 提供專門性支援的企業種類

智慧家庭支援的需求

  • 附加價值功能對智慧家庭設備的重要性
  • 附加價值功能對新的智慧家庭設備的重要性:各市場區隔
  • 對新智慧家庭設備的隱私支援服務支付9.99美元/月的意願
  • 對新的智慧家庭設備的隱私支援服務支付9.99美元/月的意願:各市場區隔
  • 導入整合家庭保全/家庭控制系統的隱私支援服務的意願
  • 導入整合家庭保全/家庭控制系統的隱私支援服務的意願:各市場區隔
  • 導入專門的監測服務+隱私系統支援服務附著 (39.99美元/月) 的家庭保全系統的可能性
  • 導入專門的監測服務+隱私支援服務附著 (39.99美元/月) 的家庭保全系統的可能性:各市場區隔
  • 取得附隱私支援服務的新家庭保全系統的可能性

相關調查

目錄

Supporting the Smart Home examines the adoption of smart home devices. It gauges the degree to which consumers experience technical problems when using and setting up their smart home devices and how those problems are resolved. The research analyzes demand for smart home support services by evaluating the importance of value-added features and consumer willingness to pay for support service packages at various price points.

Resolutionof Smart Home Device Technical Problems
U.S. Broadband Households Experiencing a Problem with a Smart Home Device

                        ©Parks Associates.

ANALYST INSIGHT

“There is clear consumer demand for smart home support services and especially services that help protect the data and privacy of consumers.” - John Barrett, Director, Consumer Analytics, Parks Associates.

Table of Contents

Parks Associates Smart Home Segments

About the Research

Previous Research

  • 360 View: Supporting the Connected Consumer (Q1/15)
  • Tech Support: Meeting IoT Demands (Q1/15)
  • Consumer Segmentation: Who Is Buying Support Subscriptions (Q4/14)
  • Consumer Segmentation: Smart Home Packages (Q4/14)
  • Tech Support: International Market Opportunities (Q3/14)
  • The Opportunity for Smart Home Support (Q2/14)

Key Findings

Industry Insight

Recommendations

Overview of Smart Home Segmentation

  • Segmentation Overview
  • Segmentation Methodology
  • Smart Home Segments (Q1/15)
  • Segment Demographic Profiles

Overview of Smart Home Adoption:

  • Smart Home Device Ownership (2014)
  • Smart Home Device Adoption Rate (Q1/15)
  • Smart Home Device Purchase Intentions (2014 - 2015)
  • Smart Home Device Ownership & Purchase Intention by Smart Home Segments (Q1/15)
  • Home Control System Ownership (2014)
  • Likelihood of Acquiring a New Home Security System (Q1/15)

Technical Problems with Smart Home Devices:

  • Number of Smart Home Devices with Monthly Technical Problems (Q1/15)
  • Percentage Experiencing Problems with Smart Home Devices (Q1/15)
  • Percentage Experiencing Problems with Smart Home Devices by Smart Home Segment (Q1/15)
  • Smart Home Device Problems (Q1/15)
  • Actions Taken to Resolve Technical Problems (Q1/15)
  • Resolution of Smart Home Device Technical Problems (Q1/15)
  • Type & Cost of Professional Assistance Received (Q1/15)
  • Type of Company Providing Professional Assistance (Q1/15)

Demand for Smart Home Support:

  • Importance of Value-Added Features to Smart Home Devices (Q1/15)
  • Importance of Value-Added Features to New Smart Home Devices by Smart Home Segments (Q1/15)
  • Willingness to Pay $9.99/Month for Privacy and Support Service for New Smart Home Devices (Q1/15)
  • Willingness to Pay $9.99/Month for privacy & Support Service for New Smart Home Devices by Smart Home Segments (Q1/15)
  • Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System (Q1/15)
  • Willingness to Adopt a Privacy & Support Service for an Integrated Home Security/Home Control System by Smart Home Segments (Q1/15)
  • Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy and System Support Service at $39.99/Month (Q1/15)
  • Likelihood of Adopting a Home Security System with Professional Monitoring Service + a Privacy & Support Service at $39.99/Month by Smart Home Segments (Q1/15)
  • Likelihood of Acquiring a New Home Security System with Privacy & Support Service (Q1/15)

Additional Research from Parks Associates

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