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市場調查報告書

聯網汽車:服務和應用程式

Connected Car Services and Apps

出版商 Parks Associates 商品編碼 330831
出版日期 內容資訊 英文 58 Slides
商品交期: 最快1-2個工作天內
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聯網汽車:服務和應用程式 Connected Car Services and Apps
出版日期: 2015年05月30日 內容資訊: 英文 58 Slides
簡介

本報告提供聯網汽車功能的目前引進調查分析、引進和需求、消費者的隱私和安全問題等相關的系統性資訊。

調查概要

上次調查

主要調查結果

產業考察

建議

聯網汽車功能的引進

  • 聯網汽車功能
  • 聯網汽車功能:各汽車的年式
  • 汽車的年式
  • 聯網汽車功能:各所得
  • 聯網汽車功能的利用:各智慧型手機引進

聯網汽車功能的需求和偏好

  • 聯網汽車功能的魅力
  • 聯網汽車功能的魅力:各年齡
  • 推薦的車內數據存取申請
  • 推薦的車內數據存取申請:行動服務供應商

聯網汽車功能的需求與汽車的型式

  • 聯網汽車功能擁有和魅力:汽車的各型式 (內裝螢幕)
  • 聯網汽車功能擁有和魅力:汽車的各型式 (藍芽技術)
  • 聯網汽車功能擁有和魅力:汽車的各型式 (免持語音電話)
  • 聯網汽車功能擁有和魅力:汽車的各型式 (Live Agent援助)
  • 聯網汽車功能擁有和魅力:汽車的各型式 (車輛性能,燃油消耗率,維護相關資訊表示)
  • 聯網汽車功能擁有和魅力:汽車的各型式 (地圖導航功能)

聯網汽車和智慧家庭

  • 家庭保全系統擁有
  • 附智慧家庭選項聯網汽車的4大方案
  • 聯網汽車和智慧家庭的交叉方案
  • 聯網汽車方案的魅力:各共同居住兒童
  • 聯網汽車智慧家庭方案的魅力:各安全系統擁有
  • 聯網汽車智慧家庭方案的魅力:各智慧家庭設備擁有
  • 聯網汽車方案的魅力:汽車的各型式

聯網汽車的市場阻礙因素

  • 網際網路連接的隱私/安全問題
  • 聯網汽車的問題
  • 聯網汽車的問題:各年齡
目錄

This research assesses the current adoption of connected car features as well as the consumer demand for such features, including billing preferences and new conceptual features. It presents results based on vehicle make in order to analyze differences in adoption and demand by brand. Finally, it examines consumer privacy and security concerns and their potential to inhibit adoption of these and other types of "smart" devices.

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Table of Contents

About the Research

Previous Research

  • Choice of Mobile Device: The Consumer Perspective (Q4/14)
  • Consumer Segmentation: Mobile App Users (Q3/14)
  • Connected Cars: Revenue Opportunities (Q2/14)
  • The Connected Car is Here (Q1/13)

Key Findings

Industry Insight

Recommendations

Adoption of Connected Car Features:

  • Connected Car Features (Q1/15)
  • Connected Car Features (2013 - 2015)
  • Connected Car Features by Car Age (Q1/15)
  • Car Age (Q1/15)
  • Connected Car Features by Income (Q1/15)
  • Connected Car Feature Use by Smartphone Adoption (Q1/15)

Demand for Connected Car Features and Preferences:

  • Appeal of Connected Car Features (Q1/15)
  • Appeal of Connected Car Features (2013 - 2015)
  • Appeal of Connected Car Features by Age (Q1/15)
  • Preferred Billing for In-car Data Access (Q1/15)
  • Preferred Billing for In-car Data Access by Mobile Service Provider (Q1/15)

Demand for Connected Car Features and Vehicle Make:

  • Connected Car Feature Ownership and Appeal by Vehicle Make: Built-in Screen for Vehicle Feature Access/Control (Q1/15)
  • Connected Car Feature Ownership and Appeal by Vehicle Make: Bluetooth Technology (Q1/15)
  • Connected Car Feature Ownership and Appeal by Vehicle Make: Ability to Make/Receive Hands-Free Voice Calls (Q1/15)
  • Connected Car Feature Ownership and Appeal by Vehicle Make: Live Agent Assistance (Q1/15)
  • Connected Car Feature Ownership and Appeal by Vehicle Make: Ability to View Information about Vehicle Performance, Fuel Efficiency, or Maintenance (Q1/15)
  • Connected Car Feature Ownership and Appeal by Vehicle Make: Mapping and Navigation Capabilities (Q1/15)

Connected Cars and the Smart Home:

  • Home Security System Ownership (2014 - 2015)
  • Four Scenarios That Integrate Connected Cars with Smart Home Options
  • Connected Car-Smart Home Crossover Scenarios (Q1/15)
  • Appeal of Connected Car Scenarios by Age (Q1/15)
  • Appeal of Connected Car Scenarios by Children at Home (Q1/15)
  • Appeal of Connected Car Smart Home Scenarios by Security System Ownership (Q1/15)
  • Appeal of Connected Car Smart Home Scenarios by Smart Home Device Ownership (Q1/15)
  • Appeal of Connected Car Scenarios by Car Make (Q1/15)

Market Inhibitors to the Connected Car:

  • Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14)
  • Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14)
  • Connected Car Concerns (Q1/15)
  • Connected Car Concerns by Age (Q1/15)
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