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市場調查報告書

消費者電子產品(CE)的採用、購買、購買意願:全方位展望

360 View: CE Adoption and Trends

出版商 Parks Associates 商品編碼 329557
出版日期 內容資訊 英文 126 Slides
商品交期: 最快1-2個工作天內
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消費者電子產品(CE)的採用、購買、購買意願:全方位展望 360 View: CE Adoption and Trends
出版日期: 2016年06月30日 內容資訊: 英文 126 Slides
簡介

本報告提供智慧型電視,遊戲主機,及串流媒體播放器等家用娛樂設備,以及虛擬實境頭戴式耳機,無人機,及個人助手等新設備的採用、購買、購買意願的相關調查,消費者購買CE設備的促進要素分析,為您概述為以下內容。

CE的採用趨勢

  • 電腦設備擁有
  • 家庭娛樂設備擁有
  • 家庭音訊設備擁有
  • 行動裝置擁有

CE的採購趨勢

  • 過去12個月至少購買了一項消費者電子產品設備的寬頻家庭的比例
  • 過去12個月購買的電腦設備
  • 過去12個月購買的家庭娛樂設備
  • 過去12個月購買的行動裝置
  • 電腦設備:購買品牌的前五名
  • 家庭娛樂設備:購買品牌的前五名
  • 音訊設備:購買品牌的前五名
  • 行動裝置:購買品牌的前五名

購買決策要素

  • 一個以上的型號/品牌的購買相關討論
  • 一個以上的產品的型號或品牌的購買相關討論
  • 購買平均化
  • 購買平均化:各產品
  • 電腦、行動裝置:購買平均化,各產品
  • 家庭娛樂設備:購買平均化,各產品
  • 家庭音訊設備:購買平均化,各產品
  • 新的設備:購買平均化,各產品
  • 筆記型電腦購買平均化,各品牌
  • 串流媒體播放器的購買平均化,各品牌
  • 智慧型手機的購買平均化,各品牌
  • 平面電視的購買平均化,各品牌

購買意願趨勢

  • 至少一個電子設備購買意願
  • 未來的購買意願:電腦設備
  • 未來的購買意願:家庭娛樂設備
  • 未來的購買意願:音訊設備
  • 未來的購買意願:行動裝置

網絡家電

  • PC - TV的連接
  • 連接到網際網路的美國寬頻家庭的比例:連網型家庭娛樂設備
  • 連網型家庭娛樂設備的採用:家庭的各人數
  • 從家庭娛樂設備連接到網際網路的美國寬頻家庭的比例
  • 連接用最多的家庭娛樂平台、其他

虛擬現實終端

  • 對VR、AR (擴增實境) 的精通度
  • 對VR、AR的精通度:各年齡
  • 對VR、AR的精通度:18-24歲的性別
  • 對VR、AR產品的高精通度
  • VR終端的利用、其他

個人助手

  • 個人助手設備:採用、購買及購買意願
  • 與個人助手的採用購買:各家庭所得
  • 個人助手的購買意願:各智慧家庭設備擁有

穿戴式相機

  • 穿戴式相機/攝影機:採用,購買及購買意願
  • 穿戴式相機的採用:各年齡、家庭所得
  • 用穿戴式相機/攝影機記錄的活動
  • 今後12個每月的穿戴式相機/攝影機的購買意願:各年齡
  • 穿戴式相機:購買品牌

無人機

  • 無人機:採用,購買及購買意願
  • 無人機的採用:各年齡、家庭的兒童數
  • 無人機的採用:各年齡、沒有小孩的家庭
  • 無人機的購買意願:各年齡、家庭的兒童數
  • 無人機的功能
  • 無人機的活動
  • 無人機:購買品牌

機器人吸塵器

  • 機器人吸塵器:採用,購買及購買意願
  • 機器人吸塵器:購買品牌
  • 機器人吸塵器的採用:家庭的各尺寸
  • 機器人吸塵器的購買意願:家庭的各尺寸

無線喇叭

  • 藍芽 & Wi-Fi 喇叭的採用、購買
  • 藍芽 喇叭:購買品牌
  • Wi-Fi 喇叭:購買品牌
  • 藍芽 喇叭的採用:各家庭的智慧型手機數
  • Wi-Fi 喇叭的採用:各網際網路連接音訊平台的採用

電腦

  • Apple:Macintosh電腦擁有
  • Apple Computer的採用:各家庭的Apple iPhone數
  • 電腦擁有:Apple Mac vs. Windows PC
  • 最所使用的電腦品牌

棒型PC

  • 棒型PC:採用,購買及購買意願
  • 棒型PC:購買品牌
  • 棒型PC的作業系統
  • 棒型PC的滿意度
  • 棒型PC的活動
  • 棒型PC的活動:各操作系統

新的TV功能

  • 智慧型電視的購買
  • 前幾名的平面電視功能
  • Android TV、Roku TV的採用、其他

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

SYNOPSIS

This 360 View covers adoption, purchase, and purchase intent for in-home entertainment devices such as smart TVs, gaming consoles, and streaming media players as well as emerging devices such as virtual reality headsets, drones, and personal assistants. The research also analyzes the consumer purchase drivers for CE devices.

ANALYST INSIGHT

“The market for in-home connected entertainment devices is relatively flat or declining based on product category, but newer devices are now available, including drones, wearable cameras, virtual reality headsets, and personal assistants. Gaming console makers should enjoy benefits from the initial adoption of virtual reality as gamers are expected to be a primary VR market; however, smart TVs and streaming media players are taking over as the most used connected CE devices, displacing gaming consoles which have held the lead since broadband households began streaming OTT content.” - Barbara Kraus, Director of Research, Parks Associates

Table of Contents

CE Adoption Trends

  • Computing Device Ownership (2009 - 2016)
  • Home Entertainment Devices Ownership (2010 - 2016)
  • Home Audio Device Ownership (2015 - 2016)
  • Portable Device Ownership (2011 - 2016)

CE Purchase Trends

  • Percentage of U.S. BB HHs Buying At Least One Consumer Electronics Device Within the Past 12 Months (2008 - 2016)
  • Computing Devices Purchased Within the Last 12 Months (2008 - 2016)
  • Home Entertainment Devices Purchased Within the Last 12 Months (2008 - 2016)
  • Home Audio Devices Purchased in the Last 12 Months (2014 - 2016)
  • Portable Devices Purchased Within the Last 12 Months (2008 - 2016)
  • Computing Devices: Top Five Brands Purchased in Year (2010 - 2015)
  • Home Entertainment Devices: Top Five Brands Purchased in Year (2010 - 2015)
  • Home Entertainment Devices, cont.: Top Five Brands Purchased in Year (2010 - 2015)
  • Audio Devices: Top Five Brands Purchased in Year (2011 - 2015)
  • Portable Devices: Top Five Brands Purchased in Year (2010 - 2015)

Purchase Decision Factors

  • Consideration of Buying More than One Model/Brand (Q1/16)
  • Consideration of Buying More Than One Model or Brand of Products (Q1/16)
  • Consideration of Buying More Than One Model or Brand of Products, Cont. (Q1/16)
  • Purchase Equation (Q1/16)
  • Purchase Equation by Product (Q1/16)
  • Computing and Portable Devices: Purchase Equation by Product (Q1/16)
  • Home Entertainment Devices: Purchase Equation by Product (Q1/16)
  • Home Audio Devices: Purchase Equation by Product (Q1/16)
  • Emerging Devices: Purchase Equation by Product (Q1/16)
  • Laptop Purchase Equation by Brand (Q1/16)
  • Streaming Media Player Purchase Equation by Brand (Q1/16)
  • Smartphone Purchase Equation by Brand (Q1/16)
  • Flat Panel TV Purchase Equation by Brand (Q1/16)

Purchase Intention Trends

  • Intention to Purchase At Least One Consumer Electronics Device (2013 - 2016)
  • Future Purchase Intention - Computing Devices (2013 - 2016)
  • Future Purchase Intention - Home Entertainment Devices (2013 - 2016)
  • Future Purchase Intention - Audio Devices (2013 - 2016)
  • Future Purchase Intention - Portable Devices (2013 - 2016)

Connected CE

  • PC - to TV Connection (2009 - 2016)
  • % of U.S. BB HHs with Internet - Connected In-Home Entertainment Devices (2009 - 2016)
  • Adoption of a Connected In-Home Entertainment Device by Number of People in a Household (Q1/16)
  • % of U.S. BB HHs Connecting In-Home Entertainment Devices to Internet (2012 - 2016)
  • Most-Commonly Used Connected In-Home Entertainment Platform (2014 - 2016)
  • Reasons for Using Connected In-Home Entertainment Device the Most (Q1/16)
  • Ease-of-Use of Most-Used Connected In-Home Entertainment Devices (Q1/16)

Virtual Reality Headsets

  • Familiarity with Virtual and Augmented Reality (Q1/16)
  • Familiarity with Virtual and Augmented Reality by Age (Q1/16)
  • Familiarity with Virtual and Augmented Reality by Gender Among 18-24 Year Olds (Q1/16)
  • High Familiarity with Virtual or Augmented Reality Products (Q1/16)
  • Use of Virtual Reality Headsets (Q1/16)
  • User Experience of Virtual Reality Headsets (Q1/16)
  • Virtual Reality Headsets: Adoption, Purchase, & Intention to Purchase (Q1/16)
  • Adoption and 2015 Purchase of Virtual Reality Headsets by Age (Q1/16)
  • Intention to Purchase Virtual Reality Headsets by Age and by Gender (Q1/16)

Personal Assistants

  • Personal Assistant Devices: Adoption, Purchase, & Intention to Purchase (Q1/16)
  • Adoption and Purchase of Personal Assistant Devices by Household Income (Q1/16)
  • Intention to Purchase a Personal Assistant Device by Smart Home Device Ownership (Q1/16)

Wearable Cameras

  • Wearable Cameras/Camcorders: Adoption, Purchase, & Intention to Purchase (Q1/16)
  • Adoption of Wearable Cameras by Age and by Household Income (Q1/16)
  • Activities Recorded Using Wearable Cameras/Camcorders (Q3/15)
  • Intention to Purchase a Wearable Camera/Camcorder in Next 12 Months by Age (Q1/16)
  • Wearable Camera: Brand Purchased (Q1/16)

Drones

  • Drones: Adoption, Purchase, & Intention to Purchase (Q1/16)
  • Adoption of Drones by Age and by Number of Children at Home (Q1/16)
  • Adoption of Drones by Age and by Households Without Children (Q1/16)
  • Intention to Purchase Drones by Age and by Children at Home (Q1/16)
  • Drone Capabilities (Q1/16)
  • Drone Activities (Q1/16)
  • Drone: Brand Purchased (Q1/16)

Robotic Floor Cleaners

  • Robotic Floor Cleaners: Adoption, Purchase, & Intention to Purchase (Q1/16)
  • Robotic Floor Cleaners: Brand Purchased (Q1/16)
  • Adoption of Robotic Floor Cleaners by Home Size (Q1/16)
  • Intention to Purchase a Robotic Floor Cleaner by Home Size (Q1/16)

Wireless Speakers

  • Adoption & 2015 Purchase of Bluetooth & Wi-Fi Speakers (Q1/16)
  • Bluetooth Speakers: Brand Purchased (Q1/16)
  • Wi-Fi Speakers: Brand Purchased (Q1/16)
  • Adoption of Bluetooth Speakers by Number of Smartphones in a Household (Q1/16)
  • Adoption of Wi-Fi Speakers by Adoption of Internet-Connected Audio Platforms (Q1/16)

Computers

  • Apple: Macintosh Computer Ownership (2011 - 2016)
  • Adoption of an Apple Computer by Number of Apple iPhones in a Household (Q1/16)
  • Computer Ownership: Apple Mac vs. Windows PC (2015 - 2016)
  • Brand of Most Used Computer (2014 - 2016)

Computer Sticks

  • Computer Sticks: Adoption, Purchase, & Intention to Purchase (Q1/16)
  • Computer Sticks: Brand Purchased (Q1/16)
  • Operating System of Computer Sticks (Q1/16)
  • Satisfaction with Computer Sticks (Q1/16)
  • Computer Stick Activities (Q1/16)
  • Computer Stick Activities by Operating System (Q1/16)

New TV Capabilities

  • Purchase of Smart TV (2015 - 2016)
  • Top Rated & Ranked Flat Panel TV Features (Q1/16)
  • Adoption of Android TV and Roku TV (Q1/16)
  • Flat Panel TV Intenders: Familiarity with Roku TV and Android TV (Q1/16)
  • Concerns About the Amount of Video Available in 4K (2015 - 2016)
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