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市場調查報告書

消費者電子產品(CE)的採購意向與趨勢:全方位展望

360 View: CE Adoption and Trends

出版商 Parks Associates 商品編碼 329557
出版日期 內容資訊 英文 100 Slides
商品交期: 最快1-2個工作天內
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消費者電子產品(CE)的採購意向與趨勢:全方位展望 360 View: CE Adoption and Trends
出版日期: 2017年07月31日 內容資訊: 英文 100 Slides
簡介

本報告總括分析了消費者選擇及購買消費者電子產品(CE)的意向、新技術的影響、不同消費者族群之區分以及市場趨勢,並同時提供以一萬戶寬頻連網家庭為對像之調查數據與分析。

消費者分析: Connected CE & Platforms Track

執行摘要

淨推薦分數(Net Promoter Score,NPS)和易用性

  • CE設備的NPS
  • 決定設備或服務最佳使用者經驗之因素的重要性
  • 決定最佳使用者經驗之重要因素:年齡別

使用單位為家庭之網路家電概述

  • 「網路家電」所包含的商品
  • 前五大最受歡迎的網路家電設備
  • 寬頻連網家庭平均擁有的網路家電設備數量
  • 所擁有的網路家電設備總數量及其他

引進網路家電設備: 長期性裝置

  • 電腦、家用網路設備之擁有情況
  • 可攜式裝置之擁有情況
  • 家用影視設備之擁有情況
  • 家用音訊設備之擁有情況
  • 新興和其他設備的擁有情況
  • 寬頻連網家庭平均擁有的電腦設備數量

CE 設備採購 (過去、 2016 年)

  • 美國寬頻連網家庭在過去12 個月購買CE設備的比率
  • CE 設備:2016年最多人購買的前五大品牌
  • 家庭影視與音訊設備:2016年最多人購買的前五大品牌及其他

未來購買意願

  • 願意購買至少一個CE設備
  • 人口統計各群組的整體購買意願
  • 購買電腦、家用網路及新興設備之意願:具購買意願之人口統計概述及其他

引進網路家庭娛樂設備

  • PC與TV之連接
  • PC與TV之連接:所擁有之家用電腦類型
  • 寬頻連網家庭平均擁有的網路家庭娛樂設備數量及其他

高階電視機

  • 高階電視之購買情況
  • 不購買Ultra HD/4K 之原因

遊戲機

  • 遊戲機之擁有、購買情況
  • 遊戲機:擁有者 vs. 購買者之人口統計概述
  • 每週玩電視遊樂器的平均時間
  • PC擁有NVIDIA GeForce 顯示卡的情況

新興商品:虛擬實境頭戴顯示器

  • 虛擬實境頭戴顯示器:擁有、 購買和購買意願
  • 體驗虛擬實境頭戴顯示器
  • 虛擬實境頭戴顯示器的使用者經驗

新興商品: 附加個人助理功能的智慧揚聲器

  • 附加個人助理功能的智慧揚聲器之擁有情況
  • 附加個人助理功能的智慧揚聲器:購買情況 & 購買意願
  • 附加個人助理功能的智慧揚聲器之擁有情況:品牌別
  • 引進個人助理應用程式
  • 引進個人助理應用程式,為期一週
  • 個人助理活動:設備 vs. 應用程式
  • 以智慧型手機操作使用個人助理設備/應用程式
  • 適合藉由個人助理操作之智慧家居產品
  • 操作網路家用娛樂設備的最佳辦法:擁有附加個人助理功能的智慧揚聲器

附錄

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目錄

SYNOPSIS

This consumer research study provides a comprehensive analysis of CE adoption and purchases, impact of new technologies, consumer segmentation, and market trends. Parks Associates completes the most in-depth surveying and analysis of U.S. home technology ownership and intentions available.

This study provides data and analysis from a survey of 10,000 broadband households being surveyed in Q1 2017 as well as trending from surveys dating back to 2013. The volume of data gathered each quarter is significant. Beyond high-quality fielding and analysis, Parks Associates' role is to parse data into meaningful information that your company can use for quality decision making.

ANALYST INSIGHT

“Fierce price competition in key connected CE categories is squeezing margin. Also, consumers are satisfied with many existing products that remain ‘newish' and working well. Echo/Alexa is the product bringing excitement, and as a result, it is setting off a round of competitive entries and new options.” - Tricia Parks, CEO, Parks Associates.

Table of Contents

Consumer Analytics: Connected CE & Platforms Track

Executive Summary

  • Industry Insight
  • Overall Connected CE 2016
  • Key Findings and Market Impact

NPS and Ease of Use

  • Net Promoter Score (NPS) of Consumer Electronic Devices (Q1/17)
  • Importance of Factors in Determining a Best User Experience for a Device or Service (Q1/17)
  • Important Factors in Determining a Best User Experience by Age (Q1/17)

Profile of the Home as a Unit for Connected CE

  • Products Included within the Term ‘Connected CE'
  • Top 5 Most Popular Connected CE Devices Owned within Groups (Q1/17)
  • Total Average Number of Connected CE Devices Owned Per BB HH
  • Total Number of Connected CE Devices Owned (Q1/17)
  • Demographic Profile of Owners of Connected CE Devices (Q1/17)
  • Total Average Number of Connected CE Devices Owned by Numbers of Adult at Home (Q1/17)
  • Connected CE Devices Owned by Number of Adults in the Household
  • Average Numbers of Connected Home Entertainment Devices Owned Per BB HH (2014 - 2017)
  • Parks Associates Technology Adoption Segments
  • Total Average Number of Connected CE Devices Owned by Technology Adoption Segment (Q1/17)

Connected CE Device Adoption by Device Over the Years

  • Computing and Home Networking Devices Ownership (2009 - 2017)
  • Portable Device Ownership (2011 - 2017)
  • Home Video Devices Ownership (2010 - 2017)
  • Home Audio Device Ownership (Q1/17)
  • Emerging and Misc. Devices Ownership (2015 - 2017)
  • Average Numbers of Computing Devices Owned Per BB HH (2010-2017)

Over Time and 2016 CE Device Purchases

  • Percentage of U.S. BB HHs Buying Consumer Electronics Devices within the Past 12 Months (2008-2017)
  • CE Devices: Top Five Brands Purchased in Year 2016 (Q1/17)
  • Home Video & Audio Devices: Top Five Brands Purchased in Year 2016 (Q1/17)
  • First-Time Purchases by Device Ownership and Purchases (Q1/17)
  • Replacement Purchases by Device Ownership and Purchases (Q1/17)
  • Additional Purchases by CE Device Ownership and Purchases (Q1/17)
  • Question on Important Purchase Considerations for Flat TVs and Smart Speaker with Personal Assistant
  • Flat Panel TV: Purchase Considerations (Q1/17)
  • Smart Speakers with Personal Assistant: Purchase Considerations (Q1/17)
  • Brand as Top Purchase Considerations for Device Purchase (Q1/17)
  • Design as Top Purchase Considerations for Device Purchase (Q1/17)

Future Purchase Intentions

  • Intention to Purchase At Least One Consumer Electronics Device (2013-2017)
  • Overall Purchase Intention Among Demographic Groups (Q1/17)
  • Intention to Buy Computing, Home Networking, and Emerging Devices: Demographic Profile of Purchase Intenders (Q1/17)
  • Intention to Buy Portable Devices: Demographic Profile of Purchase Intenders (Q1/17)
  • Intention to Buy Home Video Devices: Demographic Profile of Purchase Intenders (Q1/17)
  • Intention to Buy Home Audio Devices: Demographic Profile of Purchase Intenders (Q1/17)
  • Future Purchase Intention - Top 10 CE Devices (2013 - 2017)
  • Future Purchase Intention - CE Devices, Cont. (2016-2017)
  • Future Device Purchases Driven by First-Time Purchases (Q1/17)
  • Future Device Purchases Driven by Repeated Purchases (Q1/17)
  • Intended vs. Actual Purchases of CE Devices in Year 2016

Connected Home Entertainment Devices Adoption

  • PC-to-TV Connection (2009 - 2017)
  • PC-to-TV Connection by Type of Home Computer Owned (2012 - 2017)
  • Average Numbers of Connected Home Video Entertainment Devices Owned Per BB HH (2014-2017)
  • Overall Internet-Connected Home Entertainment Video or Audio Devices* (2010-2017)
  • Internet-Connected Home Entertainment Device Ownership by Type (2010-2017)
  • Demographic Profile of Connected Home Entertainment Device Owners (Q1/17)
  • Smart TV Adoption and Internet Connection Rate (2010 - 2017)
  • Home Video Entertainment Device Internet Connection Rate: (2012 - 2017)
  • Frequency of Using Connected Home Entertainment Devices to Access Online Content (Q1/17)
  • Numbers of Connected Home Video Entertainment Devices (Q1/17)
  • Most Commonly Used Connected Home Video Entertainment Platform (2015-2017)
  • Most Commonly Used Connected Home Entertainment Devices by Multiple Device Ownership (Q1/17)
  • Length of Ownership for Most Commonly Used Connected Home Video Entertainment Devices (Q1/17)
  • Reasons for Using Specified Connected In-Home Entertainment Device The Most (Q1/17)
  • Familiarity with Streaming Media Devices (2016-2017)
  • Appealing Methods of Controlling a Connected In-Home Entertainment Device (Q1/17)

Advanced TV Sets

  • Purchase of Advanced TV (2015 - 2017)
  • Reason for Not Shopping an Ultra HD/4K

Gaming Consoles

  • Gaming Console Ownership and Purchases (2009 - 2017)
  • Gaming Console: Demographic Profile of Owners vs. Buyers (Q1/17)
  • Average Number of Hours Per Week Playing Video Games (Q1/17)
  • Ownership of NVIDIA GeForce Graphics Card on PCs (2016 - 2017)

Emerging Product: Virtual Reality Headsets

  • Virtual Reality Headsets: Ownership, Purchases, and Purchase Intention (2016 - 2017)
  • Virtual Reality Headset Experience (Q1/17)
  • Users' Experience of Virtual Reality Headsets (Q1/17)

Emerging Product: Smart Speakers with Personal Assistant Capabilities

  • Overall Ownership of Smart Speakers with Personal Assistant (2016 - 2017)
  • Smart Speakers with Personal Assistant: Recent Purchases & Purchase Intention (2016-2017)
  • Smart Speakers with Personal Assistant Ownership, by Brand (Q1/17)
  • Personal Assistant App Adoption (Q1/17)
  • Weekly Usage of Personal Assistant Devices/Apps (Q1/17)
  • Personal Assistant Activities: Devices vs. Apps (Q1/17)
  • Use of Personal Assistant Device/App to Control Smart Home (Q1/17)
  • Preferred Smart Home Products for Personal Assistant Control (Q1/17)
  • Highly Appealing Methods of Controlling a Connected In-Home Entertainment Device by Ownership of a Smart Speaker with Personal Assistant (Q1/17)

Appendix

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