Cover Image
市場調查報告書

各顧客區隔的影像視聽趨勢:來源、支出額

Segmentation: Sources & Spending

出版商 Parks Associates 商品編碼 327778
出版日期 內容資訊 英文 60 Slides
商品交期: 最快1-2個工作天內
價格
Back to Top
各顧客區隔的影像視聽趨勢:來源、支出額 Segmentation: Sources & Spending
出版日期: 2015年04月01日 內容資訊: 英文 60 Slides
簡介

本報告提供各種影像的視聽趨勢相關各顧客區隔調查、來源 (OTT、光碟、收費電視服務)、設備、平台的使用趨勢、支出額等彙整資料。

關於本調查

到目前為止的調查

主要調查結果

產業分析

建議

市場區隔概要

影像來源

  • 影像利用:各來源的轉變
    • 觀眾各種類

視聽平台

  • 影像視聽設備的利用
  • 影像利用:各平台
  • 網際網路影像利用:各平台
  • 影像利用:影像視聽區分、各平台
  • TV節目/電影視聽的每1個月的網站及應用利用:各影像視聽種類
  • 利用TV節目/電影全視聽的平均網站數
  • 利用TV節目/電影全視聽的平均網站數:各影像視聽種類

影像支出

  • 對媒體、網際網路影像套裝的月平均支出額
  • 對媒體、網際網路影像套裝的月平均支出額:各影像視聽種類
  • 對網際網路影像的月平均支出額:各類別
  • 對影像下載、加入型OTT服務的每1個月的支出額:各影像視聽種類
  • 影像利用、支出的明細
  • 影像利用、支出的明細:各影像視聽種類

OTT服務的家庭以外的利用

  • OTT用戶
  • 家族以外的OTT加入權使用者的比例:各年齡
  • OTT用戶:OTT各類服務
  • 家族以外的OTT加入權使用者的比例:OTT各類服務
  • 家族以外的OTT加入權使用者的比例:各影像視聽種類

Parks Associates的補充調查

目錄

Segmentation: Sources and Spending analyzes trends in video spending and consumption. It breaks out consumption and spending data by source (OTT, discs, pay-TV services, etc.) in order to identify changes in consumption and spending habits by consumer segment. It also identifies which segments are most and least likely to engage in cord-cutting and cord-shaving behaviors and analyzes the problem of consumers using over-the-top subscriptions held by people outside of their home.

image1

Table of Contents

About the Research

Previous Research

  • Consumer Segmentation: OTT Video Buyers (Q4/14)
  • Converging Clouds: The Next Step for the Personal Cloud (Q4/14)
  • The Death of Linear TV (Q3/14)
  • 360 View: Digital Media & Connected Consumers (Q3/14)
  • Streaming CE and Content Purchasing Habits (Q1/14)
  • Trends in Content Licensing (Q1/14)

Key Findings

Industry Insight

Recommendations

Segmentation Overview:

  • Parks Associates Video Viewing Segments
  • Video Viewing Segments (2010 - 2014)
  • Segment Descriptions
  • Top Leisure Activity by Video Viewing Segment (Q3/14)

Video Sources:

  • Video Consumption by Sources (2010 - 2014)
  • Video Consumption by Source: Avid Viewers vs. Traditionalists (2010 - 2014)
  • Video Consumption by Source: Travelers vs. Rooted Viewers (2010 - 2014)
  • Video Consumption by Source: Multiscreeners, Purists, & Light Users (2010 - 2014)

Viewing Platforms:

  • Use of Device for Video (2010 - 2014)
  • Video Consumption by Platform (2010 - 2014)
  • Internet Video Consumption by Platform (2010 - 2014)
  • Video Viewing Segments: Video Consumption by Platform (Q3/14)
  • Monthly Use of Websites and Apps to Watch TV Programs or Movies by Video Viewing Segments (Q3/14)
  • Average Number of Websites Used to Watch Full Length TV Programs/Movies (Q3/14)
  • Average Number of Websites Used to Watch Full Length TV Programs/Movies by Video Viewing Segment (Q3/14)

Video Expenditure:

  • Average Monthly Expenditure on Packaged Media and Internet Video (2012-2014)
  • Average Monthly Expenditure on Packaged Media and Internet Video by Video Viewing Segments (2012-2014)
  • Average Monthly Expenditure on Internet Video by Category (2012-2014)
  • Monthly Spending on Video Downloads and Subscription OTT Services by Video Viewing Segments (Q3/14)
  • Breakdown of Video Consumption vs. Expenditure (Q3/14)
  • Breakdown of Video Consumption vs. Expenditure by Video Viewing Segment (Q3/14)

Out-of-Household Use of OTT Services:

  • Holder of OTT Subscription (Q3/14)
  • Percentage Using OTT Subscription Held by Someone Outside their Home by Age (Q3/14)
  • Holder of OTT Subscription by OTT Service (Q3/14)
  • Percentage Using OTT Subscription Held by Someone Outside their Home by OTT Service (Q3/14)
  • Percentage Using OTT Subscription Held by Someone Outside their Home by Video Viewing Segment (Q3/14)

Additional Research from Parks Associates

Back to Top