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市場調查報告書

數位健身:聯網消費者的產品與服務

Digitally Fit: Products and Services for Connected Consumers

出版商 Parks Associates 商品編碼 327776
出版日期 內容資訊 英文 55 Slides
商品交期: 最快1-2個工作天內
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數位健身:聯網消費者的產品與服務 Digitally Fit: Products and Services for Connected Consumers
出版日期: 2015年03月31日 內容資訊: 英文 55 Slides
簡介

本報告提供網際網路支援的醫療保健、健身設備的引進利用的相關分析、這些設備的引進趨勢、這些設備連動的健康應用使用的評估、隱私的疑慮,及智慧健康設備生成的資料的佔有率相關的消費者的意思等分析彙整,為您概述為以下內容。

關於調查

上次調查

主要調查結果

產業分析

建議

連康(連線健診)引進概要

  • 連康(連線健診)設備擁有數
  • 數位健康設備的引進
  • 至少使用1台連康(連線健診)設備的美國寬頻家庭的比例:各家庭所得
  • 使用線上健康工具的美國寬頻家庭的比例
  • 線上健康工具的利用
  • 醫生所提供的線上健康工具

企業折扣及連康(連線健診)設備的引進

  • 採用企業折扣的連網型健身設備的擁有
  • 企業折扣獲得的連網型健身設備
  • 智慧健康設備上的健身應用的每1週的利用和企業折扣
  • 以企業折扣獲得連網型健身設備的企業規模
  • 連網型健身設備所有者的人口統計簡介

連康(連線健診)設備及應用的利用

  • 健康應用的每1個月的利用
  • 健康應用的每1個月的利用和利用的興趣
  • 與健康應用連動採用的連康(連線健診)設備
  • 健康主應用的請求
  • 健康主應用的請求:1個月使用的健康應用數

連康(連線健診)設備相關隱私的疑慮

  • 對線上健康資料的態度
  • 網際網路連接設備相關的隱私或安全的不安
  • 對網際網路連接健康、健身設備的不安
  • 為了消除不安的隱私或安全權利的效果
  • 共享健身設備的資料的意願:各擁有健身設備
  • 共享追蹤生命徵象的連康(連線健診)照護設備資料的意願:各擁有設備
  • 成為共享健身設備資料動機的折扣:各擁有設備
  • 成為共享追蹤生命徵象的連康(連線健診)照護設備資料動機的折扣:各擁有設備
目錄

This Market Focus analyzes the adoption and use of Internet-enabled healthcare and fitness devices. It highlights adoption trends for these devices and gauges use of health apps in conjunction with these devices. It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns. Finally, it assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data.

SmartHealth Devices with Corporate Discount
Connected Fitness Device Owners in U.S. Broadband Households

                        ©Parks Associates.

ANALYST INSIGHT

“Corporate discounts are playing a key role in the adoption of connected fitness devices. This raises intriguing possibilities to drive adoption through partnerships between device makers and health insurance providers.” - John Barrett, Director, Consumer Analytics, Parks Associates.

Table of Contents

About the Research

Previous Research

  • Engaging Consumers for Healthy Living: Health Apps (Q4/14)
  • Reasons for the Appeal of Health & Fitness Devices (Q4/14)
  • Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14)
  • 360 View: Health Devices and Services for Connected Consumers (Q3/14)
  • Wearable Computing: Fitness and Health in Style (Q3/14)
  • Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)

Key Findings

Industry Insight

Recommendations

Overview of Connected Health Adoption:

  • Number of Connected Health Devices Owned (2013 - 2014)
  • Adoption of Digital Health Devices (2013 - 2014)
  • % of U.S. Broadband Households Using At Least One Connected Health Device by Household Income (2013 - 2014)
  • % of U.S. Broadband Households Using Online Health Tools (2013 - 2014)
  • Use of Online Health Tools (2013 - 2014)
  • Online Health Tools Offered by Doctors (2012 - 2014)

Corporate Discounts and Connected Health Device Adoption:

  • Ownership of Connected Fitness Devices with a Corporate Discount (Q4/14)
  • Connected Fitness Devices Acquired with a Corporate Discount (Q4/14)
  • Weekly Use of Fitness Apps on Smart Health Devices and Corporate Discounts (Q4/14)
  • Corporate Size Among Those Acquiring Connected Fitness Device with Corporate Discount (Q4/14)
  • Demographic Profiles of Connected Fitness Device Owners (Q4/14)

Use of Connected Health Devices and Apps:

  • Monthly Use of Health Apps (Q4/14)
  • Health App Monthly Usage
  • Monthly Use and Interest in Using of Health Apps (Q4/14)
  • Connected Health Devices Used in Conjunction with Health Apps (Q4/14)
  • High Appeal of Health Master App (Q4/14)
  • Appeal of Health Master App by Number of Health Apps Used Monthly (Q4/14)

Privacy Concerns about Connected Health Devices:

  • Attitudes Towards Online Health Data (Q4/14)
  • Privacy or Security Concerns About Connecting Devices to the Internet (Q4/14)
  • Concerns About Connecting Health and Fitness Devices to the Internet (Q4/14)
  • Effectiveness of Privacy or Security Rights to Relieve Concerns (Q4/14)
  • Willingness to Share Data From Fitness Devices by Fitness Device Owned (Q4/14)
  • Willingness to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)
  • Discounts as Incentives to Share Data From Fitness Devices by Device Owned (Q4/14)
  • Discounts as Incentives to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)
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