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市場調查報告書

智慧家庭的隱私上的疑慮

Privacy Concerns about the Smart Home

出版商 Parks Associates 商品編碼 327775
出版日期 內容資訊 英文 59 Slides
商品交期: 最快1-2個工作天內
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智慧家庭的隱私上的疑慮 Privacy Concerns about the Smart Home
出版日期: 2015年04月01日 內容資訊: 英文 59 Slides
簡介

本報告提供隱私上的疑慮阻礙智慧家庭設備及系統的引進可能性相關驗證,各種設備分類的引進情形根據與疑慮層級,緩和隱私保證疑慮的可能性的檢驗,產品購買中隱私上的疑慮影響等彙整資料。

關於本調查

上次的調查

  • 「Consumer Segmentation:Smart Home Packages (消費者市場區隔:智慧家庭包裝)」
  • 「Growth of Self-Installed Energy and Smart Home Systems (自我安裝的能源及智慧家庭系統的成長)」
  • 「Monetizing Connected Products and Services」
  • 「360 View: Residential Security and Smart Home」
  • 「Internet of Things: Business Models & Opportunities (物聯網:經營模式與市場機會)」
  • 「Winning Business Models from a Consumer Perspective (消費者觀點的成功經營模式)」

主要調查結果

產業分析

建議

市場區隔概要

  • 區分分割概要
  • 區分分割技術
  • 智慧家庭區分
  • 各種類的人口簡介

智慧家庭的引進:概要

  • 智慧家庭設備擁有
  • 智慧家庭設備擁有:各智慧家庭種類
  • 智慧家庭設備的引進率
  • 考慮購買智慧家庭設備的寬頻家庭比例
  • 智慧家庭設備的購買的意願
  • 智慧家庭設備的購買的意願:各種類

智慧家庭的隱私上的疑慮

  • 設備的網際網路連接的隱私或安全上的疑慮
  • 設備的網際網路連接的隱私或安全上的疑慮:各設備擁有種類
  • 設備的網際網路連接的隱私或安全上的疑慮:各智慧家庭的購買意願
  • 智慧家庭設備關聯的特定的不安
  • 對盜竊的不安的比例:智慧型入口點、智慧裝置擁有種類
  • 設備的網際網路連接相關疑慮
  • 門鎖的使用相關疑慮

隱私上的權利的疑慮的影響

  • 隱私或安全上權利的解除不安效果
  • 隱私或安全上權利的解除不安效果:智慧家庭設備擁有種類
  • 隱私或安全上權利的解除不安效果:智慧家庭設備的購買意願
  • 隱私的權利的不安解除的增量的效果

智慧家庭從設備到的資料的佔有率相關意願

  • 資料的佔有率相關意願:智慧型入口系統設備所有者
  • 資料的佔有率相關意願:智慧安全設備所有者
  • 資料的佔有率相關意願:智慧型能源設備所有者
  • 資料的佔有率相關意願:智慧安全性設備所有者

Parks Associates的補充調查

目錄

Privacy Concerns about the Smart Home assesses the potential for privacy concerns to inhibit the adoption of smart home devices and systems. It highlights current adoption trends and gauges the level of concern with a variety of device categories. It identifies specific concerns with each type of device as well as the potential for privacy guarantees to alleviate concerns and then explores the impact privacy concerns are having on purchase decisions.

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Table of Contents

About the Research

Previous Research

  • Consumer Segmentation: Smart Home Packages (Q4/14)
  • Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
  • Monetizing Connected Products and Services (Q4/14)
  • 360 View: Residential Security and Smart Home (Q3/14)
  • The Internet of Things: Business Models & Opportunities (Q3/14)
  • Winning Business Models from a Consumer Perspective (Q1/14)

Key Findings

Industry Insight

Recommendations

Segmentation Overview:

  • Segmentation Overview
  • Segmentation Methodology
  • Smart Home Segments (Q2/14)
  • Segment Demographic Profile

Overview of Smart Home Adoption:

  • Smart Home Device Ownership (2014)
  • Smart Home Device Ownership by Smart Home Segments (2014)
  • Smart Home Device Adoption Rate (2014)
  • % of BB HHs Intending to Purchase Smart Home Devices (2014)
  • Intentions to Purchase Smart Home Devices (2014)
  • Smart Home Device Purchase Intention by Segmentation (2014)
  • Intentions to Purchase Smart Home Devices (2014)

Privacy Concerns about the Smart Home:

  • Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14)
  • Privacy or Security Concerns with Connecting Devices to the Internet (Q4/14)
  • Privacy or Security Concerns with Connecting Device to the Internet by Device Ownership (Q4/14)
  • Privacy or Security Concerns with Connecting Device to the Internet by Smart Home Purchase Intention (Q4/14)
  • Specific Privacy or Security Concerns Related to Smart Home Devices (Q4/14)
  • % with Burglary Concerns by Ownership of Smart Entry Point and Security Devices (Q4/14)
  • Concerns About Connecting Devices to the Internet (Q4/14)
  • Concerns About Use of Door Locks (Q4/14)

Impact of Privacy Rights on Concerns:

  • Effectiveness of Privacy or Security Rights to Relieve Concerns (Q4/14)
  • Effectiveness of Privacy or Security Rights to Relieve Concerns by Smart Home Device Ownership (Q4/14)
  • Effectiveness of Privacy or Security Rights to Relieve Concerns by Smart Home Device Purchase Intention (Q4/14)
  • Incremental Impact of Privacy Rights on Concerns (Q4/14)

Willingness to Share Data from Smart Home Devices:

  • Willingness to Share Data: Owners of Smart Entry Devices (Q4/14)
  • Willingness to Share Data: Owners of Smart Security Devices (Q4/14)
  • Willingness to Share Data: Owners of Smart Energy Devices (Q4/14)
  • Willingness to Share Data: Owners of Smart Safety Devices (Q4/14)

Additional Research from Parks Associates

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