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市場調查報告書

消費者市場區隔:OTT視訊的買主

Consumer Segmentation: OTT Video Buyers

出版商 Parks Associates 商品編碼 322752
出版日期 內容資訊 英文 49 Slides
商品交期: 最快1-2個工作天內
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消費者市場區隔:OTT視訊的買主 Consumer Segmentation: OTT Video Buyers
出版日期: 2014年12月30日 內容資訊: 英文 49 Slides
簡介

本報告提供OTT(Over-the-Top)視訊的消費趨勢相關調查分析、HBO和CBS等、對企業和品牌的新OTT服務的需求相關驗證之有系統的資訊。

調查概要

上次調查

主要調查結果

產業考察

建議

視訊的消費趨勢

  • 視訊的消費:各平台
  • 在電視機上的視訊消費:各來源
  • 家庭的網際網路視訊的每月支出
  • OTT加入:各年齡
  • OTT加入:各家庭收入
  • OTT服務加入
  • OTT服務費用的付款者

OTT視訊趨勢

  • Parks Associates的多螢幕市場區隔
  • 視訊視聽市場區隔
  • 市場區隔內容
  • 在電視機上的OTT視訊的消費
  • 家庭的加入網際網路視訊的每月支出
  • 家庭的視訊下載出租的每月支出
  • 家庭的視訊下載購買的每月支出

新的OTT視訊服務的需求

  • 加入新的OTT服務的意願
  • 加入新的OTT服務的意願:各年齡
  • 有可能加入新的OTT服務(附視訊服務)的人的比例
  • 加入OTT HBO/CBS服務的意願:各收費電視供應商
  • 加入OTT HBO/CBS服務的話,取消其他服務的可能性

Parks Associates的其他報告

目錄

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates' video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.

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Table of Contents

About the Research

Previous Research

  • The Death of Linear TV (Q3/14)
  • 360 View: Digital Media & Connected Consumers (Q3/14)
  • Streaming CE and Content Purchasing Habits (Q1/14)
  • Trends in Content Licensing (Q1/14)
  • New Trends in Digital Delivery and CDNs (Q1/14)
  • OTT Video Buyers: Subscriptions & Transactions (Q4/13)

Key Findings

Industry Insight

Recommendations

Video Consumption Trends:

  • Video Consumption by Platform (2010 - 2014)
  • Video Consumption on TV Sets by Source (2010 - 2014)
  • Household Monthly Spending on Internet Video (2012 - 2014)
  • OTT Subscription by Age (2013 - 2014)
  • OTT Subscription by Household Income (2013 - 2014)
  • OTT Service Subscription (2012 - 2014)
  • Who Pays for OTT Service Subscription (Q3/14)

OTT Video Trends:

  • Parks Associates Multiscreen Segmentation
  • Video Viewing Segments (Q3/14)
  • Segment Descriptions
  • OTT Video Consumption on TV Sets (2012 - 2014)
  • Household Monthly Spending on Subscription Internet Video Services (2012 - 2014)
  • Household Monthly Spending on Renting Video Downloads (2012 - 2014)
  • Household Monthly Spending on Buying Video Downloads (2012 - 2014)

Demand for New OTT Video Services:

  • Willingness to Subscribe to New Over-the-Top Services (Q4/14)
  • Willingness to Subscribe to New Over-the-Top Services by Age (Q4/14)
  • % of Those Likely to Subscribe to New Over-the-Top Services with Video Services (Q4/14)
  • Willingness to Subscribe to Over-the-Top HBO or CBS Service by Pay-TV Provider (Q4/14)
  • Likelihood of Canceling Other Services if Subscribing to HBO or CBS Over-the-Top Service (Q4/14)

Additional Research from Parks Associates

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