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市場調查報告書

消費者市場區隔:智慧家庭包裝

Consumer Segmentation: Smart Home Packages

出版商 Parks Associates 商品編碼 322750
出版日期 內容資訊 英文 50 Slides
商品交期: 最快1-2個工作天內
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消費者市場區隔:智慧家庭包裝 Consumer Segmentation: Smart Home Packages
出版日期: 2014年12月30日 內容資訊: 英文 50 Slides
簡介

本報告提供智慧家庭設備服務市場區隔分析、導入產品與服務的可能性的特定最高消費者市場區隔、各市場區隔間的動機差異、及3個虛擬智慧家庭套組提示的消費者引進智慧家庭系統意願的檢測等彙整資料,為您概述為以下內容。

目錄

關於本調查

上次調查

主要調查結果

產業分析

建議

市場區隔概要

  • 市場區隔概要
  • 市場區隔的調查手法
  • 市場區隔的人口統計簡介
  • 所得估計(1,000美元):各市場區隔
  • 家庭保全系統擁有、專門監測服務的加入:各市場區隔
  • 智慧家庭設備購買意願處於的人、所有者:各市場區隔
  • 智慧家庭設備購買意願:各市場區隔
  • 行動的4個群組
  • 行動的動機:各市場區隔

智慧家庭包裝的需求:各市場區隔

  • 3個虛擬智慧家庭包裝
  • 智慧家庭系統購買&專門監測服務加入的可能性
  • 智慧家庭包裝購買的可能性
  • 不購買智慧家庭包裝的理由

人體像行銷

Parks Associates的追加調查

目錄

Consumer Segmentation: Smart Home Packages presents a segmentation analysis of the market for smart home devices services. It identifies which consumer segments are most likely to adopt products and services and how motivations differ between each segment. The research gauges consumer willingness to adopt smart home systems by presenting three hypothetical smart home packages.

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Table of Contents

About the Research

Previous Research

  • Growth in Self-Installed Energy and Smart Home Systems (Q4/14)
  • 360 View: Residential Security and Smart Home (Q3/14)
  • The Internet of Things: Business Models & Opportunities (Q3/14)
  • Evolution of Smart Home and the Internet of Things (Q2/14)
  • Winning Business Models from a Consumer Perspective (Q1/14)
  • Smart Home Packages (Q4/13)

Key Findings

Industry Insight

Recommendations

Segmentation Overview

  • Segmentation Overview
  • Segmentation Methodology
  • Segment Demographic Profile
  • Estimated Income ($1,000s) by Segment (Q2/14)
  • Home Security System Ownership and Professional Monitoring Service Subscription by Segment (Q2/14)
  • Smart Home Device Intenders and Owners by Segment (Q3/14)
  • Smart Home Device Purchase Intention by Segment (Q3/14)
  • Four Groups of Attitudes
  • Attitudinal Motivations by Segment (Q2/14)

Demand for Smart Home Packages by Segment

  • Three Hypothetical Smart Home Packages
  • Likelihood of Buying a Smart Home System & Subscribing to a
  • Professional Monitoring Service (Q4/13)
  • Likelihood of Purchasing Smart Home Package (Q4/13)
  • Reason for Not Purchasing Smart Home Packages (Q4/13)

Marketing Personas

  • Segment Personas- Smart Device Intenders
  • Segment Personas: Young Adrift
  • Segment Personas: Young Go Getters
  • Segment Persona: Picket Fencers
  • Segment Persona: Life Interrupted & Empty Nesters

Additional Research from Parks Associates

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