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市場調查報告書

健康、健身設備的購買要素

Reasons for Appeal of Health and Fitness Devices

出版商 Parks Associates 商品編碼 320601
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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健康、健身設備的購買要素 Reasons for Appeal of Health and Fitness Devices
出版日期: 2014年11月30日 內容資訊: 英文
簡介

本報告提供消費者購買智慧健康設備時的推動因素相關分析、智慧健康設備的普及情形和購買理由、各產品的購買推動因素詳細資訊彙整,為您概述為以下內容。

關於本報告

以前的調查

主要的分析結果

建議

智慧健康設備的引進、購買的推動因素:概要

  • 支援網路連接的健康設備的引進、購買意向(最新值)
  • 網路連接型健康設備的引進情形(過去2年份)
  • 數位計步器/健身用追蹤設備的品牌普及率(過去2年份)
  • 網路連接型健康設備:購買意向(最新值)
  • 健康設備的主要購買推動因素(最新值)
  • 健康設備的購買推動因素:各年齡(最新值)
  • 健康設備的購買推動因素:男女(最新值)
  • 購買健康設備的推動因素之資料追蹤:各種對新技術的態度(最新值)
  • 購買健康設備的推動因素之健康生活方式:各種對環境主義的態度(最新值)
  • 購買健康設備的推動因素之醫生建議:各種日常生活的不安度(最新值)
  • 購買健康設備的推動因素之減重意志:各BMI(肥胖度指數)(最新值)
  • 健康設備的購買推動因素:慢性疾病的各類型(最新值)
  • 健康設備的購買推動因素和家庭醫生(最新值)
  • 購買健康設備的推動因素之醫生建議:各醫療保險(最新值)

健康狀態和各部門的市場趨勢

  • 對健康活動的平均參加頻率(最新值)
  • 健康狀態(最新值)
  • 健康設備市場的各部門結構
  • 各部門概要
  • 網路連接型健康設備的引進率:各健康狀態(最新值)
  • 數位體重計的購買意願:各健康狀態(最新值)
  • 數位計步器的購買意願:各健康狀態(最新值)
  • 睡眠品質螢幕的購買意願:各健康狀態(最新值)
  • 運動手錶的購買意願:各健康狀態(最新值)
  • 藥箱的購買意願:各健康狀態(最新值)
  • GPS觀測的購買意願:各健康狀態(最新值)
  • 健身器材的購買意願:各健康狀態(最新值)
  • 血糖值計的購買意願:各健康狀態(最新值)
  • 血壓檢測用袖套的購買意願:各健康狀態(最新值)

Parks Associates的相關調查的一覽

目錄

Reasons for Appeal of Health and Fitness Devices investigates the drivers behind the purchase of smart health devices. It begins with an overview of adoption trends for smart health devices and the reasons consumers purchase such devices. It then analyzes how purchase drivers differ between consumers and which segments are most influenced by each driver.

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Table of Contents

About the Research

Previous Research

  • 360 View: Health Devices and Services for Connected Consumers (Q3/14)
  • Wearable Computing: Fitness and Health in Style (Q3/14)
  • Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)
  • Living Independently at Home: Second Edition (Q1/14)
  • Networked Medical Devices: Innovations and Business Models (Q4/13)

Key Findings

Recommendations

Overview of Smart Health Device Adoption and Purchase Drivers:

  • Connected Health Device Adoption and Purchase Intentions (Q2/14)
  • Adoption of Connected Health Devices (2013 - 2014)
  • Digital Pedometer/Fitness Tracker Brand Adoption (2013 - 2014)
  • Connected Health Devices: Purchase Motivations (Q2/14)
  • Connected Health Devices: Purchase Motivations, cont. (Q2/14)
  • Key Health Device Drivers (Q2/14)
  • Health Drivers by Age (Q2/14)
  • Health Device Driver by Gender (Q2/14)
  • Data Tracking as Health Device Driver by Attitudes Toward New Technologies (Q2/14)
  • Healthy Lifestyle as Health Device Driver by Attitude Towards Environmentalism (Q2/14)
  • Doctor Recommendations as Health Device Driver by Worry Over Daily Demands (Q2/14)
  • Desire to Lose Weight as Health Device Driver by Body Mass Index (Q2/14)
  • Health Device Driver by Chronic Health Condition (Q2/14)
  • Health Device Driver and Primary Care Doctor (Q2/14)
  • Doctor Recommendations as Health Device Driver by Health Insurance (Q2/14)

Health Habits and Segmentation:

  • Average Frequency of Participation in Wellness Activities (Q2/14)
  • Health Conditions (Q2/14)
  • Health Segments (Q2/14)
  • Segment Descriptions
  • Connected Health Device Adoption by Health Segments (Q2/14)
  • Motivations to Buy Digital Weight Scale by Health Segments (Q2/14)
  • Motivations to Buy Digital Pedometers by Health Segments (Q2/14)
  • Motivations to Buy Sleep Quality Monitors by Health Segments (Q2/14)
  • Motivations to Buy a Sports Watch by Health Segments (Q2/14)
  • Motivations to Buy a Pill Box by Health Segments (Q2/14)
  • Motivations to Buy a GPS Watch by Health Segments (Q2/14)
  • Motivations to Buy Exercise Equipment by Health Segments (Q2/14)
  • Motivations to Buy a Glucometer by Health Segments (Q2/14)
  • Motivations to Buy a Blood Pressure Cuff by Health Segments (Q2/14)

Additional Research from Parks Associates

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