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市場調查報告書

內容策略:在新的影像全球生存

Content Strategies: Survival in the New Video World

出版商 Parks Associates 商品編碼 320595
出版日期 內容資訊 英文 64 Pages
商品交期: 最快1-2個工作天內
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內容策略:在新的影像全球生存 Content Strategies: Survival in the New Video World
出版日期: 2015年12月30日 內容資訊: 英文 64 Pages
簡介

影像播送的經營模式,為了留在數位時代,需要一連串的改變。消費者的存取內容的選項,比以前多。

本報告提供影像播送模式的目前機會及威脅相關驗證,連網型消費者,構築最適合的用戶體驗的建議等系統性資訊。

第1章 報告概要

第2章 播送策略:視窗化

  • 消費者取向影像支出趨勢

第3章 影片的視窗化策略趨勢

  • 市場動態
  • 促進影院的視窗化
  • 數位同時銷售
  • 影響

第4章 電視的視窗化策略趨勢

  • 市場動態
  • 實況的數位串流:運動
  • 初期的電視窗:已認證、交易的VOD
  • 初期、中期的電視窗:加入VOD
  • 數位獨立型廣播節目
  • 影響

第5章 案例研究

  • 目標
  • 數位同時銷售:The Interview
  • 數位獨立型廣播節目:Seinfeld

第6章 建議

  • 內容創作者、供應商
  • 影院擁有者
  • 收費電視服務供應商
  • OTT視訊服務供應商
  • 電視台

第7章 附錄

圖表

目錄

The business model for video distribution has required a series of alterations to remain relevant in the digital age. Consumers have more options to access content than ever before, leading to content companies forging inconsistent distribution rights across the video landscape. The report identifies current opportunities and threats to video distribution models and recommendations for creating a more consistent user experience for the connected consumer.

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Table of Contents

Dashboard

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Distribution Strategy - Windowing

  • 2.1 Trends in Consumer Video Spending

3.0 Trends in Motion Picture Windowing Strategy

  • 3.1 Market Forces
    • 3.1.1 Drivers of Motion Picture Windowing Trends
    • 3.1.2 Inhibitors to Motion Picture Windowing Trends
  • 3.2 Accelerated Theatrical Window
  • 3.3 Digital Day-and-Date Release
  • 3.4 Implications

4.0 Trends in Television Windowing Strategy

  • 4.1 Market Forces
    • 4.1.1 Drivers of Television Windowing Trends
    • 4.1.2 Inhibitors to Television Windowing Trends
  • 4.2 Live Digital Streaming - Sports
  • 4.3 Early TV Window - Authenticated and Transactional VOD
  • 4.4 Early and Mid TV Window - Subscription VOD
  • 4.5 Digital Syndication and Revival
  • 4.6 Implications

5.0 Case Studies

  • 5.1 Objective
  • 5.2 Digital Day and Date Release - The Interview
    • 5.2.1 Background
    • 5.2.2 Strategic Developments
    • 5.2.3 Market Implications
  • 5.3 Digital Syndication - Seinfeld
    • 5.3.1 Background
    • 5.3.2 Strategic Developments
    • 5.3.3 Market Implications

6.0 Recommendations

  • 6.1 Content Creators and Providers
  • 6.2 Theater Owners
  • 6.3 Pay-TV Service Providers
  • 6.4 OTT Video Service Providers
  • 6.5 Broadcasters

7.0 Appendix

  • 7.1 Glossary
  • 7.2 Index

Figures

  • Household Monthly Spending on Home Video & Cinema
  • Germany, France, Spain, & U.K.: Average Monthly Video Expenditure
  • Percentage of Average Monthly Household Video Spending by Category
  • Broadband Household Penetration by Region
  • Video Consumption on TV Sets by Source
  • Video Source as a Percentage of Total Consumption on a TV Set
  • OTT Service Subscription by Country (Q3/15)
  • Online Video Authentication (2013 - 2015)
  • Recent Use of OTT Services
  • Typical Film Windowing
  • Release Windowing for The Interview
  • Typical Cycle for a Long-running TV Series
  • The Seinfeld Cycle
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