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市場調查報告書

線性TV的結束

The Death of Linear TV

出版商 Parks Associates 商品編碼 317096
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
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線性TV的結束 The Death of Linear TV
出版日期: 2014年10月31日 內容資訊: 英文
簡介

本報告提供特別關注線性及非線性影片間的平衡的影片觀賞趨勢的相關分析、TV、個人電腦、行動電話及平板電腦上的影片觀賞、線性、非線性影片觀眾簡介,及各影片觀賞市場區隔的視聽模式等資料彙整,為您概述為以下內容。

主要調查結果

建議

線性影片觀賞趨勢

  • 影片用的設備使用
  • 設備用於影片的使用頻率
  • 影片觀賞:各平台
  • 電視機上的影片觀賞:各來源
  • 全部平台上的線性影片觀賞時間、其他

線性影片消費趨勢:依據人口統計

  • 電視機上的線性影片觀賞比例:各年齡
  • 電視機上的線性影片觀賞時間:各年齡
  • 電視機上的線性影片觀賞比例:各所得
  • 電視機上的線性影片觀賞時間:各所得
  • 電視機上的線性影片觀賞比例:各學歷
  • 電視機上的線性影片觀賞時間:各學歷

影片平台的電視機的利用

  • 不用電視機觀賞影片的比例
  • 未持有電視機的比例:各年齡
  • 不用電視機觀賞影片的比例:各年齡
  • 不用電視機觀賞影片的比例:各所得
  • 不用電視機觀賞影片的比例:各學歷

線性vs.非線性影片觀眾簡介

  • 線性影片觀賞層級
  • 電視機上的影片來源:各線性影片觀賞層級
  • 全部平台上的線性影片觀賞時間:線性影片消費層級
  • 年齡:各線性影片觀賞層級
  • 所得:各線性影片觀賞層級
  • 學歷:各線性影片觀賞層級
  • 性別:各線性影片觀賞層級、其他

線性影片觀賞、影片服務

  • 收費電視用戶:各線性影片觀賞層級
  • 加入OTT影片服務:各線性影片觀賞層級
  • 收費電視綁定套組的ARPU:各線性影片觀賞層級
  • 配套服務用戶:各線性影片觀賞層級
  • 對影片的平均支出:各線性TV視聽層級
  • 引進收費電視 DVR:各線性TV視聽層級、其他

觀賞線性影片、影片觀賞市場區隔

  • 觀賞影片市場區隔
  • 市場區隔的說明
  • 市場區隔的人口統計
  • 平台上的網際網路影片觀賞時間:各影片觀賞市場區隔
  • 平台上的全網際網路影片消費比例:各影片觀賞市場區隔、其他

Parks Associates的追加調查

目錄

The Death of Linear TV analyzes trends in video consumption with specific attention given to the balance between linear and non-linear video. Video consumption on TV sets, computers, mobile phones, and tablets are all considered. Consumers exclusively watching linear and non-linear video are then profiled in terms of demographic characteristics and attitudes towards both pay-TV and over-the-top video services. Finally, consumption patterns are assessed for each of Parks Associates' video consumption segments.

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Table of Contents

About the Research

Previous Research

  • 360 View: Digital Media & Connected Consumers (Q3/14)
  • Streaming CE and Content Purchasing Habits (Q1/14)
  • Trends in Content Licensing (Q1/14)
  • New Trends in Digital Delivery and CDNs (Q1/14)
  • User Interfaces: The Battleground for Video Services (Q4/13)
  • OTT Video Buyers: Subscriptions & Transactions (Q4/13)
  • Content Search, Discovery & Recommendations (Q3/13)

Key Findings

Recommendations

Trends in Linear Video Consumption:

  • Use of Devices for Video (2010 - 2014)
  • Frequency of Use of Device for Video (2010 - 2014)
  • Video Consumption by Platform (2010 - 2014)
  • Video Consumption on TV Sets by Source (2010 - 2014)
  • Hours of Linear Video Consumption on All Platforms (2010 - 2014)
  • Linear vs. Non-Linear Video Consumption on Computers (2010 - 2014)
  • Linear vs. Non-Linear Video Consumption on Mobile Phones (2010 - 2014)
  • Linear vs. Non-Linear Video Consumption on All Platforms (2010 - 2014)
  • Hours of Linear vs. Non-Linear Video Consumption on All Platforms (2010 - 2014)
  • Linear vs. Non-Linear Video Consumption on TV Sets (2010 - 2014)

Trends in Linear Video Consumption by Demographics:

  • % of Linear Video Consumption on TV Sets by Age (2010-2014)
  • Hours of Linear Video Consumption on TV Sets by Age (2010 - 2014)
  • % of Linear Video Consumption on TV Sets by Income (2012 - 2014)
  • Hours of Linear Video Consumption on TV Sets by Income (2012 - 2014)
  • % of Linear Video Consumption on TV Sets by Education (2010 - 2014)
  • Hours of Linear Video Consumption on TV Sets by Education (2010 - 2014)

Use of TV Sets as a Video Platform:

  • % Not Watching Video on TV Sets (2010-2014)
  • % Not Owning a TV Set by Age (Q1/14)
  • % Not Watching Video on TV Sets by Age (2010-2014)
  • % Not Watching Video on TV Set by Income (2010-2014)
  • % Not Watching Video on TV Set by Education (2010-2014)

Profile of Linear vs. Non-linear Video Consumers:

  • Linear Video Consumption Tiers (Q1/14)
  • Source of Video on TV Sets by Linear Video Consumption Tiers (Q1/14)
  • Hours of Linear Video Consumption on All Platforms by Linear Video Consumption Tier (Q1/14)
  • Age by Linear Video Consumption Tiers (Q1/14)
  • Income by Linear Video Consumption Tiers (Q1/14)
  • Education by Linear Video Consumption Tiers (Q1/14)
  • Gender by Linear Video Consumption Tiers (Q1/14)
  • Video Consumption Attitudes by Linear Video Consumption Tiers (Q1/14)
  • Video Viewing Preferences by Linear Video Consumption Tiers (Q1/14)
  • Attitude Towards Technology by Linear Video Consumption Tiers (Q1/14)
  • Device Adoption by Linear Video Consumption Tiers (Q1/14)

Linear Video Consumption and Video Services:

  • Pay-TV Subscription by Linear Video Consumption Tiers (Q1/14)
  • OTT Video Service Subscription by Linear Video Consumption Tiers (Q1/14)
  • ARPU for Pay-TV Bundles by Linear Video Consumption Tiers (Q1/14)
  • Bundled Service Subscribers by Linear Video Consumption Tiers (Q1/14)
  • Avg. Spending on Video by Linear TV Consumption Tier (Q1/14)
  • Pay-TV DVR Adoption by Linear TV Consumption Tiers (Q1/14)
  • Linear TV Consumption Tiers by Pay-TV Provider (Q1/14)
  • Likelihood of Changing Pay-TV Service Provider by Linear Video Consumption Tiers (Q1/14)
  • Likelihood of Canceling Pay-TV Service by Linear Video Consumption Tiers (Q1/14)
  • Likelihood of Downgrading Pay-TV Service by Linear Video Consumption Tiers (Q1/14)
  • Likelihood of Upgrading Pay-TV Service by Linear Video Consumption Tiers (Q1/14)

Linear Video Consumption and Video Viewing Segments:

  • Video Viewing Segments (Q1/14)
  • Segment Descriptions
  • Segment Demographics
  • Hours of Internet Video Consumed on Platforms by Video Viewing Segments (Q2/14)
  • % of All Internet Video Consumed on Platforms by Video Viewing Segments (Q2/14)
  • Hours of Broadcast Channels Consumed on TV by Video Viewing Segments (2010-2014)
  • Linear Viewing on TV Set by Video Viewing Segments (2012-2014)
  • Linear Video Consumption Tiers by Video Viewing Segments (Q1/14)

Additional Research from Parks Associates

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