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市場調查報告書

網絡家電的新的經營模式

New Business Models for Connected CE

出版商 Parks Associates 商品編碼 314812
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
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網絡家電的新的經營模式 New Business Models for Connected CE
出版日期: 2014年09月30日 內容資訊: 英文 62 Pages
簡介

本報告提供內容發送之銷售·廣告收益帶來的每月經常收益之課題與機會相關調查,彙整預測連網型設備將獲得的全球每月經常收益之5年預測·佔有率及MSO·Telco(電信運營商)而言的視訊用戶·收益的影響等資料,為您概述為以下內容。

第1章 報告的摘要

第2章 市場形勢

  • 消費者家用娛樂設備的引進
  • 競爭情形

第3章 對替代收益源而言的推動市場要素

  • 低利益幅度
  • 比替代收益源高的收益可能性
  • 硬體設備的減少

第4章 替代收益源的市場障礙

  • 少用戶基板
  • 企業文化
  • 設備的購買循環
  • 不充分的用戶體驗
  • 收費電視的STB(機上盒)的擴大

第5章 CE設備的經營模式

  • 硬體設備型CR經營模式
  • 替代收益CE經營模式

第6章 替代收益的可能性

  • 產業的主要企業模式
  • 訂閱銷售(預約銷售)
  • 訂閱服務
  • 內容服務

第7章 預測·建議

第8章 附錄

圖表

目錄

This report examines the challenges and opportunities of generating recurring monthly revenue from selling content placement and advertising revenues. It provides a five-year global forecast for the share of recurring monthly revenue that connected devices may obtain as well as their impact on video subscriptions and ad revenues for MSOs and telcos.

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Table of Contents

The Bottom Line

Dashboard

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report

2.0 Market Landscape

  • 2.1 Consumer Adoption of Home Entertainment Devices
  • 2.2 The Competitive Landscape

3.0 Market Drivers for Alternate Revenue Streams

  • 3.1 Low Profit Margins
  • 3.2 Higher Profit Potential of Alternate Revenue Streams
  • 3.3 The Decline of Hardware

4.0 Market Barriers to Alternative Revenue Streams

  • 4.1 Low User Base
  • 4.2 Company Culture
  • 4.3 Device Purchasing Cycles
  • 4.4 Unsatisfactory User Experience
  • 4.5 Expanded Pay-TV Set-Top Boxes

5.0 CE Device Business Models

  • 5.1 Hardware-Based CE Business Models
    • 5.1.1 Value Equation
    • 5.1.2 Innovation
      • Technology
      • Form Factors
      • Larger Screen Sizes
      • Flexible Displays
      • Game-Changing Form Factors
      • New Features
    • 5.1.3 Premium Products
    • 5.1.4 Single Brand Ecosystems
  • 5.2 Alternate Revenue CE Business Models
    • 5.2.1 The Alternate Revenue Market
    • 5.2.2 Content Services Model
      • Other Content Services Fees
    • 5.2.3 Subscription Models
      • Subscription Sales
      • Subscription Services
    • 5.2.4 Vertical Integration Model
    • 5.2.5 E-Commerce Transactions
    • 5.2.6 Advertising
      • Data and Analytics

6.0 Alternate Revenue Potential

  • 6.1 Models for Key Industry Players
  • 6.2 Subscription Sales
  • 6.3 Subscription Services
  • 6.4 Content Services

7.0 Implications and Recommendations

8.0 Appendix

  • 8.1 Research Approach/Sources
  • 8.2 Glossary
  • 8.3 Company Index

Figures

  • Consumer Adoption of Home Entertainment Devices
  • Home Entertainment Product Ownership in Germany, Spain, and the U.K.
  • Annual CE Purchases (2007 - 2013)
  • U.S. Households with Internet-Connected CE (2010 - 2014)
  • Households with Internet-Connected CE in Germany, Spain, and the U.K.
  • Percentage of Broadband Households Connecting CE Devices to the Internet in the U.S.
  • Percentage of Broadband Households Connecting CE Devices to the Internet in Western Europe
  • Competition for Unit Sales vs. Competition for Alternative Revenue Streams
  • Average Price of an HDTV
  • Percentage of Broadband Households with a Pay-TV Service Subscription
  • Average Price of a 50-Inch or Larger Smart TV
  • Screen Sizes of Flat-Panel TVs
  • CE Buyers by CE Spending Segments
  • CE Spending by Income Level
  • CE Spending by Age Group
  • Average Monthly Content Expenditure for Most-Used Connected Device
  • Average Monthly Content Expenditure for Most Used Connected Device
  • New Business Model Players for Home Entertainment Devices
  • Share of 2014 Sales by Manufacturer
  • Most-Used Connected Devices
  • Average Time Spent per Person by Platform
  • Google Comparison of Rich Media Ads to Text and Standard Display Ads
  • Ecosystem for Alternate Revenue Business Models
  • Percentage of Broadband Households with OTT Subscriptions
  • Content Subscriptions Accessed Through a Connected Device
  • Alternate Revenue Stream Models for Key Industry Players
  • Examples of Subscription Sales Revenue Scenarios
  • Examples of Services Subscription Revenue Scenarios
  • Example of Content Services Revenue Scenarios
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