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市場調查報告書

App內付款:消費者、開發商方面的見解

In-app Payment: Consumer and Developer Perspectives

出版商 Parks Associates 商品編碼 299570
出版日期 內容資訊 英文 52 Pages
商品交期: 最快1-2個工作天內
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App內付款:消費者、開發商方面的見解 In-app Payment: Consumer and Developer Perspectives
出版日期: 2014年12月26日 內容資訊: 英文 52 Pages
簡介

APP內購買(IAP),成為對應用程式開發者來說不可缺少的收益獲得模式。消費者和開發商方面,都可選擇各種付款選項──信用卡、通訊電信業者的收費、數位錢包(PayPal等)、虛擬貨幣等──。隨著APP購買的交易量增加,雙方都希望減少在交易時的糾紛。

本報告提供APP購買/付款/收費的相關市場最新趨勢相關分析、消費者方面的需求和開發商方面的意見、策略、各付款選擇的優點、缺點等的調查,以及美國今後的App內付款的交易量、金額趨勢推算。

摘要

市場概況

第1章 調查概要

  • 調查目的
  • 調查範圍
  • 調查的方法

第2章 APP購買(IAP):概要

  • APP購買的推動因素
  • APP購買的內容

第3章 消費者方面、開發商方面的見解

  • 消費者方面的見解
  • 開發商方面的見解
    • 應用程式的流通
    • 減輕付款時的糾紛
    • APP購買的價格設定相關考察
    • 隱私和安全性

第4章 App內付款解決方案

  • 應用程式商店企業與策略
    • Apple
    • Google
    • Microsoft
    • Amazon
  • 付款閘道器、解決方案的供應商
  • 行動電子錢包企業與策略
    • Google Wallet
    • Apple Pay
    • PayPal
    • AliPay
  • 替代性的付款方式
    • 通訊電信業者的收費
    • 虛擬貨幣
    • 付款方式比較

第5章 未來預測

  • 預測手法
  • 資訊來源
  • APP購買的市場收益額的預測

第6章 意義與建議

第7章 附錄

  • 詞彙表
  • 企業一覽

圖表一覽

目錄

In-app purchase has become an essential monetization model for app developers. Consumers and developers alike face an array of payment options, including credit card, carrier billing, digital wallet (e.g., PayPal), and virtual currency. With a growing volume of in-app purchases, both sides want to reduce transaction friction. This report examines needs from consumer and developer perspectives and analyzes the pros and cons for different payment options for digital in-app purchases. This report projects in-app purchase volume and transaction value for the U.S. market.

AssociatesIn-App Purchases on Smartphones or Tablets in past 30 Days
(Smartphone & Tablet Users in U.S.Broadband Households)

                     © Parks Associates

“As free apps become increasingly prevalent in competitive markets, app developers are left with in-app purchases (IAP) and advertising as primary monetization models,” said Tejas Mehta, Research Analyst, Parks Associates. “IAP is becoming the most widespread monetization model for app developers, particularly for app categories like games and messaging.”

Table of Contents

The Bottom Line

Dashboard

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Scope of Report
  • 1.3. Research Approach

2.0. In-App Purchases - Overview

  • 2.1. IAP Drivers
  • 2.2. IAP Content

3.0. Consumer and Developer Perspectives

  • 3.1. Consumer Perspectives
  • 3.2. Developer Perspectives
    • 3.2.1. App Distribution
    • 3.2.2. Reducing Payment Friction
    • 3.2.3. IAP Pricing Considerations
    • 3.2.4. Privacy and Security

4.0. In-App Payment Solutions

  • 4.1. App Store Players and Strategies
    • 4.1.1. Apple
    • 4.1.2. Google
    • 4.1.3. Microsoft
    • 4.1.4. Amazon
  • 4.2. Payment Gateway Solution Providers
  • 4.3. Mobile Wallet Players and Strategies
    • 4.3.1. Google Wallet
    • 4.3.2. Apple Pay
    • 4.3.3. PayPal
    • 4.3.4. AliPay
  • 4.4. Alternate Payment Methods
    • 4.4.1. Carrier Billing
    • 4.4.2. Virtual Currencies
    • 4.4.3. Comparison of Payment Methods

5.0. Forecast

  • 5.1. Forecast Methodology
  • 5.2. Sources of Information
  • 5.3. IAP Revenue Forecasts

6.0. Market Implications and Recommendations

7.0. Appendix

  • 7.1. Glossary
  • 7.2. Company Index

List of Figures:

  • Companies Researched or Briefed for the Report
  • Categorization of Connected App Download Types and Revenue Models
  • Smartphone Penetration among Broadband Households in the U.S.
  • Use of Apps on Mobile Devices by App Category
  • Types of IAP Content
  • IAP Content Terminology by App Stores
  • In-App Purchases on Smartphones or Tablets
  • Average Expenditure on In-App Purchases
  • In-App Purchases on Smartphones by OS
  • Average Expenditure on IAP on Smartphone by Smartphone OS
  • App Store Parameters for IAP
  • IAP Pricing Range on Apple App Store
  • IAP Ecosystem
  • IAP Payment Mechanisms by Channel and Content Type
  • Profiles of Payment Gateway Providers
  • Google Instant Buy API Payment Flow
  • Direct Carrier Billing Solution Providers
  • Direct Carrier Billing by Purchase Type
  • Comparison of In-App Payment Methods
  • IAP Revenue Forecasting Methodology
  • IAP Revenues (North America, Asia-Pacific, and Western Europe)
  • IAP Revenues by Region
  • IAP Revenues by Purchase Types
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