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市場調查報告書

數位健康消費者:生活方式、技術市場區隔

Digital Health Consumers: A Lifestyle and Technology Segmentation

出版商 Parks Associates 商品編碼 298823
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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數位健康消費者:生活方式、技術市場區隔 Digital Health Consumers: A Lifestyle and Technology Segmentation
出版日期: 2014年04月21日 內容資訊: 英文
簡介

本報告提供消費者的健康習慣相關分析,依生活方式、個人的健康狀態區分市場,找出接受度最高、最低的市場區隔,各市場區隔的人口統計、 技術統計等,為您概述為以下內容。

目錄

數位健康消費者:生活方式、技術市場區隔

關於本調查

上次調查

主要調查結果

建議

健康習慣、狀態概要

  • 健康活動
  • 健康習慣
  • 智慧家庭設備的健康上的魅力
  • 健康習慣:各年齡
  • 健康意識的消費者:各家庭收入
  • 健康意識的消費者:各年齡
  • 健康問題
  • 健康問題:性別
  • 慢性健康問題
  • 慢性健康問題:各年齡
  • 有慢性健康問題的比例:各年齡
  • 數位健康活動
  • 數位健康活動的平均數

健康群組

  • 健康群組
  • 健康活動的平均數:各健康群組
  • 慢性健康問題:各健康群組
  • 慢性健康狀態的總數:各健康群組
  • 健康上的惡習:各健康群組
  • 健康問題:各健康群組
  • 健康保險:各健康群組

健康群組、技術

  • 數位健康活動:各健康群組
  • 數位健康活動的平均數:各健康群組
  • CE引進:各健康群組
  • 健康群組的明細:各智慧型手機作業系統
  • 收費電視服務:各健康群組
  • 電話服務:各健康群組
  • 上網服務:各健康群組
  • 對技術的強烈關心:各健康群組

健康群組簡介

  • 健康群組:受訪者的各年齡
  • 健康群組的明細:各年齡
  • 健康群組的明細:各家庭收入
  • 健康群組的明細:性別
  • 健康群組的明細:各家庭的監測擁有
  • 健康群組的明細:各婚姻種類
  • 健康群組:各地區

Parks Associates的其他報告

目錄

Digital Health Consumers: A Lifestyle and Technology Segmentation analyzes consumer health habits and segments the market according to lifestyles and personal health conditions. It then identifies which segments are most and least receptive to digital health products and services and provides a demographic and technographic profile of each segment.

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Table of Contents

Digital Health Consumers: A Lifestyle and Technology Segmentation

About the Research

Previous Research

  • Virtual Care: Technologies and Business Models (Q1/14)
  • Prescribing Apps: Engaging Health Consumers (Q4/13)
  • Digitally Fit: Healthy Living and Connected Devices (Q1/13)
  • Managing Care through ACOs: Consumer Interests & Requirements (Q1/13)

Key Findings

Recommendations

Overview of Health Habits & Conditions

  • Health Activities (Q4/13)
  • Health Habits (Q4/13)
  • Health Appeal of Smart Home Equipment (Q4/13)
  • Health Habits by Age (Q4/13)
  • Health Conscious Consumers by Household Income (Q4/13)
  • Health Conscious Consumers by Age (Q4/13)
  • Health Concerns (Q4/13)
  • Health Concerns by Gender (Q4/13)
  • Chronic Health Problems (Q4/13)
  • Chronic Health Problems by Age (Q4/13)
  • % with Chronic Health Problem by Age (Q4/13)
  • Digital Health Activities (Q4/13)
  • Avg. # of Digital Health Activities (Q4/13)

Health Groups

  • Health Groups (Q4/13)
  • Avg. # of Health Activities by Health Group (Q4/13)
  • Chronic Health Problems by Health Group (Q4/13)
  • Total Number of Chronic Health Conditions by Health Group (Q4/13)
  • Health Vices by Health Group (Q4/13)
  • Health Concerns by Health Groups (Q4/13)
  • Health Insurance by Health Group (Q4/13)

Health Groups & Technology

  • Digital Health Activities by Health Groups (Q4/13)
  • Avg. # of Digital Health Activities by Health Groups (Q4/13)
  • CE Adoption by Health Groups (Q4/13)
  • Breakdown of Health Groups by Smartphone OS (Q4/13)
  • Pay-TV Service by Health Groups (Q4/13)
  • Telephone Services by Health Group (Q4/13)
  • Internet Access by Health Groups (Q4/13)
  • Enthusiasm for Technology by Health Group (Q4/13)

Profile of Health Groups

  • Health Groups by Age of Respondents (Q4/13)
  • Breakdown of Health Groups by Age (Q4/13)
  • Breakdown of Health Groups by Household Income (Q4/13)
  • Breakdown of Health Groups by Gender (Q4/13)
  • Breakdown of Health Groups by Having Minors at Home (Q4/13)
  • Breakdown of Health Groups by Marital Status (Q4/13)
  • Health Groups by Region (Q4/13)

Additional Research from Parks Associates

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