Cover Image
市場調查報告書

由消費者觀點來看的成功經營模式

Winning Business Models from a Consumer Perspective

出版商 Parks Associates 商品編碼 298124
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
由消費者觀點來看的成功經營模式 Winning Business Models from a Consumer Perspective
出版日期: 2014年03月24日 內容資訊: 英文
簡介

本報告從消費者的觀點分析智慧家庭系統服務的經營模式,提供以輔助金·綁定套組為準的引進智慧家庭系統服務意願比較對照,彙整經營模式的偏好,APP購買,委託廣告及承包商等更創新的收益模式之可能性調查,為您概述為以下內容。

關於調查

上次調查

主要調查結果

建議

智慧家庭配套的市場需求

  • 智慧家庭設備的主張
  • 採用統一零售價格的虛擬智慧家庭配套
  • 受歡迎的智慧家庭配套
  • 購買智慧家庭配套的可能性
  • 智慧家庭配套的潛在買主

系統&專門監測

  • 智慧家庭經營模式的愛好
  • 家庭經營管理的需求:模式比較
  • 引進具有特殊功能的家庭保全系統的意願
  • 智慧家庭服務測試的需求
  • 加入專門智慧家庭服務的意願
  • 智慧家庭配套的購買&服務加入的意願

附輔助金模式

  • 附輔助金模式及統一價格分佈
  • 智慧家庭需求上輔助金的影響
  • 智慧家庭配套:對喜歡輔助金模式者宣揚的功能
  • 智慧家庭配套:輔助金模式喜好‐可能購買別
  • 智慧家庭配套:輔助金模式喜好‐喜歡的配套別
  • 智慧家庭配套:輔助金模式喜好‐各年齡
  • 智慧家庭配套:輔助金模式喜好‐性別
  • 智慧家庭服務用戶的預定:輔助金對需求的影響
  • 智慧家庭配套:輔助金模式喜好·擁有安全系統

綁定套組模式

  • 綁定套組模式及統一價格分佈
  • 配套服務對智慧家庭需求的影響
  • 智慧家庭配套:對喜歡綁定套組模式者宣揚的功能
  • 智慧家庭配套:喜好綁定套組模式‐可能購買
  • 智慧家庭配套:喜好綁定套組模式‐喜歡的不同配套
  • 智慧家庭配套:喜好綁定套組模式‐各年齡
  • 智慧家庭配套:喜好綁定套組模式‐性別
  • 智慧家庭服務用戶的預定:配套服務對需求的影響
  • 智慧家庭配套:綁定套組模式喜好·擁有安全系統
  • 智慧家庭配套:輔助金vs.綁定套組模式的偏好

新收益模式的開放性

  • 智慧家庭配套:針對降低每月費用的讓步
  • 智慧家庭配套:針對降低每月費用的讓步‐可能購買
  • 智慧家庭配套:APP購買
  • 智慧家庭配套:APP購買的意願‐購買可能性
  • 智慧家庭配套:整合系統的偏好

引進的促進要素·阻礙要素

  • 智慧家庭配套:購買促進要素
  • 智慧家庭配套:購買的促進要素·模式的愛好
  • 智慧家庭配套:購買的阻礙要素
  • 智慧家庭配套:模式的偏好別

Parks Associates的追加調查

目錄

Winning Business Models from a Consumer Perspective analyzes the business models for smart home systems and services. It specifically compares and contrasts consumer willingness to adopt smart home systems and services under a subsidized and bundled approach.

Business model preferences are also compared across key smart home segments to identify which ones are most receptive to each model. Finally, the Market Focus explores the potential to use other, more innovative revenue models such as in-app purchases, advertising, and contractor referrals.

image1

Table of Contents

About the Research

Previous Research

  • Smart Home Packages (Q4/13)
  • Connected Home System: Smart Home Central Controllers and Platforms (Q4/13)
  • The New Face of Home Security (Q4/13)
  • Expanding the Base: From Security to Smart Home (Q3/13)

Key Findings

Recommendations

Market Demand for Smart Home Packages

  • Appeal of Smart Home Equipment (Q4/13)
  • Hypothetical Smart Home Packages with Price Points
  • Preferred Smart Home Package (Q4/13)
  • Likelihood of Purchasing Smart Home Package (Q4/13)
  • Likely Buyers of Smart Home Packages (Q4/13)

Systems & Professional Monitoring

  • Smart Home Business Model Preference (Q4/12)
  • Demand for Home Management: Model Comparison (Q4/12)
  • Intention to Adopt Home Security System With Specified Features (Q4/12)
  • Demand Testing for Smart Home Service
  • Willingness to Subscribe to Professional Smart Home Service (Q4/13)
  • Willingness to Buy Smart Home Package & Subscribe to Service (Q4/13)

Subsidized Model

  • Subsidized Models and Price Points
  • Impact of Subsidization on Smart Home Demand (Q4/13)
  • Smart Home Package: Feature Appeal by Preference for Subsidized Model (Q4/13)
  • Smart Home Package: Preference for Subsidized Model by Likelihood of Purchase (Q4/13)
  • Smart Home Package: Preference for Subsidized Model by Preferred Package (Q4/13)
  • Smart Home Package: Preference for Subsidized Model by Age (Q4/13)
  • Smart Home Package: Preference for Subsidized Model by Gender (Q4/13)
  • Likely Smart Home Service Subscribers: Impact of Subsidization on Demand (Q4/13)
  • Smart Home Package: Preference for Subsidized Model and Security System Ownership (Q4/13)

Bundled Model

  • Bundled Models and Price Points
  • Impact of Bundled Service on Smart Home Demand (Q4/13)
  • Smart Home Package: Feature Appeal by Preference for Bundled Model (Q4/13)
  • Smart Home Package Preference for Bundled Model by Likelihood of Purchase (Q4/13)
  • Smart Home Package Preference for Bundled Model by Preferred Package (Q4/13)
  • Smart Home Package: Preference for Bundled Model by Age (Q4/13)
  • Smart Home Package: Preference for Bundled Model by Gender (Q4/13)
  • Likely Smart Home Service Subscribers: Impact of Bundled Service on Smart Home Demand (Q4/13)
  • Smart Home Package: Preference for Bundled Model and Security System Ownership (Q4/13)
  • Smart Home Package: Preference for
  • Subsidized vs. Bundled Model (Q4/13)

Openness to New Revenue Models

  • Smart Home Packages: Concessions for Reduced Monthly Fee (Q4/13)
  • Smart Home Package: Concessions for Reduced Monthly Fee by Likelihood of Purchase (Q4/13)
  • Smart Home Packages: Willingness to Make In-App Purchases (Q4/13)
  • Smart Home Packages: Willingness to Make In-App Purchases by Likelihood of Purchase (Q4/13)
  • Smart Home Packages: Preference for Integrated Systems (Q4/13)

Drivers & Inhibitors to Adoption

  • Smart Home Package: Purchase Drivers (Q4/13)
  • Smart Home Package: Purchase Drivers and Model Preference (Q4/13)
  • Smart Home Package: Purchase Inhibitors (Q4/13)
  • Smart Home Package: Purchase Inhibitors by Model Preference (Q4/13)

Additional Research from Parks Associates

Back to Top