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市場調查報告書

連網型產品、系統的商業化

Monetizing Connected Products and Systems

出版商 Parks Associates 商品編碼 297431
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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連網型產品、系統的商業化 Monetizing Connected Products and Systems
出版日期: 2014年12月30日 內容資訊: 英文 50 Pages
簡介

家用連網型設備(支援網絡連接設備)的經營模式,現在面臨消費者有沒有願意遠隔監視、控制設備的月額費的課題。

本報告提供全球連網型設備市場上商業化、獲得收益的策略──廠商方面得到利益,消費者方面也得到方便的方法──相關分析、各種產業的產業聯盟(夥伴關係)的商機──智慧產品與服務取得的資料、控制方法在其他行業的有效利用方法──的創造方法考察。

第1章 簡介

  • 主要的問題認知、課題
  • 分析範圍

第2章 智慧家庭市場演進

第3章 商業化的機會

  • 附加價值服務
  • 附加價值服務的商品搭售
  • 價格與生產規模擴大
  • 產品銷售額和手續費
  • 透過產品一體型解決方案,進入鄰接領域
  • 應用的銷售額(最新趨勢)
  • 廣告
  • 獲得預期客戶(Lead Generation)
  • 技術支援
  • 需量反應(需求回應)
  • 客戶忠誠度

第4章 產業聯盟

  • 產業聯盟的緩和風險
  • 通產業聯盟的差異化
  • 資料的控制
  • 產業聯盟的評估

第5章 合作夥伴方面的商務動機

  • 智慧家庭服務供應商
  • 零售業者
  • 寬頻服務供應商
  • 安全服務供應商
  • 智慧產品廠商
  • 智慧保險產業
  • HVAC(冷氣和暖氣、空調、通風設備)經銷商
  • 保證服務供應商
  • 住宅建築業者
  • 傳統公共事業企業
  • 零售能源供應商

第6章 結論

第7章 目錄

第8章 調查方法的相關註記

圖表一覽

目錄

Business models for connected devices in the home present a challenge because most consumers will not pay a monthly fee for remote monitoring and control. This report examines the different monetization strategies that can drive revenues for manufacturers and benefits for consumers. In addition, the report reviews revenue opportunities that can be derived from partnerships with different industries that can benefit from data and controls from smart products and services.

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Business models for connected devices in the home present a challenge because most consumers will not pay a monthly fee for remote monitoring and control. This report examines the different monetization strategies that can drive revenues for manufacturers and benefits for consumers. In addition, the report reviews revenue opportunities that can be derived from partnerships with different industries that can benefit from data and controls from smart products and services.

Table of Contents

1.0 Introduction

  • 1.1 Key Questions & Issues Addressed
  • 1.2 Scope

2.0 Evolution of the Smart Home Market

3.0 Monetization Opportunities

  • 3.1 Value-Added Services
  • 3.2 Bundling Value-Added Services
  • 3.3 Price and Volume Expansion
  • 3.4 Product Sales and Commissions
  • 3.5 Expanding into Adjacencies through Whole Product Solutions
  • 3.6 App Sales, Upgrades
  • 3.7 Advertising
  • 3.8 Lead Generation
  • 3.9 Tech Support
  • 3.10 Demand Response
  • 3.11 Customer Loyalty

4.0 Partnerships

  • 4.1 Partners Mitigate Risk
  • 4.2 Differentiation through Partnerships
  • 4.3 Control of Data
  • 4.4 Scaling Partnerships

5.0 Business Motivations of Partners

  • 5.1 Smart Home Service Providers
  • 5.2 Retailers
  • 5.3 Broadband Service Providers
  • 5.4 Security Service Providers
  • 5.5 Smart Product Manufacturers
  • 5.6 Home Insurance Industry
  • 5.7 HVAC Dealers
  • 5.8 Warranty Service Providers
  • 5.9 Home Builders
  • 5.10 Traditional Utilities
  • 5.11 Retail Energy Providers

6.0 Conclusion

7.0 Index

8.0 Notes on Methodology

Figures

  • Internet of Things
  • Framework for Evaluating the Smart Home
  • Appeal of Individual Energy-Related Value-Added Services
  • Willingness to Subscribe to a Bundled Energy Service
  • Impact of Smart Thermostats on Overall Product Mix
  • Smart Features that Provide Price Expansion
  • Smart Features that Drive Proactive Replacement
  • In-App Product Sales in Whirlpool App
  • Likelihood of Using In-App Purchase Capability
  • App Revenue Generators
  • Advertising Network Profile: Google AdMob
  • Options for Waiving Monthly Service Fees
  • In-app Advertising Strategy Decision Making Process
  • Mobile Real-time Bidding Advertising Ecosystem
  • Appeal Tech Support Services
  • Real Time LMP Price Duration Curves
  • Profiles of Energy Aggregators
  • Open APIs Expand Partnerships
  • Conflicting Business Motivations within the Smart Home
  • Demand for Security Systems with Home Control by Business Model
  • HVAC Dealer Business Model
  • Performance Monitoring Driving Revenue In Adjacent Markets
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