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市場調查報告書

消費者的獲得:出色的用戶界面的收益獲得

Winning the Consumer: Profiting from Superior User Interfaces

出版商 Parks Associates 商品編碼 297228
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
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消費者的獲得:出色的用戶界面的收益獲得 Winning the Consumer: Profiting from Superior User Interfaces
出版日期: 2014年12月17日 內容資訊: 英文 62 Pages
簡介

連接型設備的用戶經驗,依賴畫質和內容的可用性,寬頻連接能力,介面的可用性。但,終究內容是的重要的,用戶與其用容易使用的介面看無聊的內容,不如用稍難介面看想看的內容。

本報告提供連接型設備(智慧型電視、串流媒體設備、遊戲主機、智慧藍光播放器等)的用戶介面的理想狀態與有效利用方法相關分析、連接型設備的用戶體驗實際狀態(串流時等)、消費者對家電介面的偏好、今後的市場機會和潛在的市場規模、佔有率、有希望的介面技術、對產業相關人員來說的教訓等調查評估。

第1章 分析概要

  • 調查目的
  • 調查範圍
  • 調查的方法/資訊來源

第2章 用戶體驗

  • 影像、語音的品質
  • 內容的可用性
  • 寬頻連接性能

第3章 OTT串流、介面市場

第4章 用戶界面

  • 介面的設計
  • 「搜尋與發現」
  • 個人化支援
    • 配合個人的推薦功能
    • 配合個人的介面

第5章 用戶界面的案例

  • Changhong
  • Opera Software
  • LG

第6章 整合型介面

第7章 介面用互動、工具

  • 現有的介面用互動、工具
    • 遙控控制器
    • 設備週邊設備
  • 新的介面用互動、工具
    • 語音控制
    • 自然地語言互動
    • 手勢、控制
    • 臉認識
    • 頭盔
      • 虛擬實境
      • Google Glass
    • 觸覺反饋技術

第8章 在收益結構中的介面所扮演的角色

第9章 意義與建議

  • 下一代型的用戶經驗
  • 對家電廠商來說的意義
  • 對服務供應商來說的意義

第10章 附錄

  • 詞彙表
  • 企業一覽

圖表一覽

目錄

SYNOPSIS

This report details the user experience provided by connected device manufacturers for streaming content and assesses the value of a consumer-preferred user interface to CE makers in terms of usage, opportunity to increase market share, and alternate revenue opportunities. Connected devices covered include smart TVs, streaming media devices, gaming consoles, and smart Blu-ray players.

The report also examines pay-TV operator interfaces, personalized user interfaces, unified interfaces, and content discovery. It looks at interface tools, such as remotes, touchscreen, keyboards, voice control, and gesture control, and assesses innovations and future directions.

Appeal of Personalized Content Recommendations
(Pay-TV Subscribers in U.S. Broadband Households)

                     ©Parks Associates

ANALYST INSIGHT

“The content streaming user experience is influenced by picture quality, content availability, broadband performance, and the ease and intuitiveness of navigating the user interface to find desired content,” said Barbara Kraus, director of research, Parks Associates. “Content is table stakes. Consumers are more likely to use a less-friendly interface for the right content than an easier-to-use interface that does not provide access to desired content.”

Table of Contents

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Scope of Report
  • 1.3. Research Approach/Sources

2.0. The User Experience

  • 2.1. Picture and Sound Quality
  • 2.2. Content Availability
  • 2.3. Broadband Performance

3.0. The Market for OTT Streaming Interfaces

4.0. The User Interface

  • 4.1. Interface Design
  • 4.2. Search and Discovery
  • 4.3. Personalization
    • 4.3.1. Personalized Recommendations
    • 4.3.2. Personalized Interfaces

5.0. User Interface Examples

  • 5.1. Changhong
  • 5.2. Opera Software
  • 5.3. LG

6.0. Unified Interfaces

7.0. Interface Interaction Tools

  • 7.1. Mature Interface Interaction Tools
    • 7.1.1. Remote Controls
    • 7.1.2. Device Accessories
  • 7.2. Emerging Interface Interaction Tools
    • 7.2.1. Voice Controls
    • 7.2.2. Natural Language Interaction
    • 7.2.3. Gesture Controls
    • 7.2.4. Facial Recognition
    • 7.2.5. Headgear
      • Virtual Reality
      • Google Glass
    • 7.2.6. Haptic Feedback Technology

8.0. The Interface Role in Revenue Streams

9.0. Implications and Recommendations

  • 9.1. The Next Generation User Experience
  • 9.2. Implications for CE Manufacturers
  • 9.3. Implications for Service Providers

10.0. Appendix

  • 10.1. Glossary
  • 10.2. Company Index

List of Figures:

  • Broadband Speeds in Selected Countries
  • Example of a Video Screen With and Without AVA Technology
  • Percentage of Broadband Households with a Pay-TV Service Subscription
  • U.S. Households with Internet-Connected CE (2010 - 2014)
  • U.S. Households with Internet-Connected TV by Pay-TV Subscription
  • Most Frequently-Used Connected CE Device
  • Example of Netflix Interface
  • Example of TiVo Interface Showing Programming by Channel App
  • Appeal of Personalized Content Recommendations
  • Example of Changhong Smart TV Interface
  • Opera TV "Before" Interface
  • Opera TV "After" Interface
  • LG Smart TV Interface
  • Fan TV Interface with TWC Programming
  • Time Warner Cable App on Roku Device
  • Interest Levels in Smart TV Interaction Methods
  • Examples of Remote Controls with Content Buttons
  • Consumer Electronics Accessories Product Adoption
  • Consumer Electronics Accessories Purchase Trends
  • Most-Used Streaming Media Device
  • Streaming Media Device Sales by CE Manufacturer
  • Using Voice or Gesture Commands with Xbox One
  • Smart Home Privacy Concerns
  • Willingness to Share Smart Home Data
  • Average Monthly Content Expenditure for Most-Used Device

List of Companies

  • Amazon
  • Apple
  • CBS
  • Changhong
  • Com Hem
  • Comcast
  • DIRECTV
  • Facebook
  • Fan TV
  • Fox
  • Giraffic
  • Google
  • HBO
  • Hulu
  • Konka
  • LG
  • Logitech
  • Microsoft
  • NBCUniversal
  • Netflix
  • Oculus
  • Opera
  • Pandora
  • Roku
  • Rovi
  • Samsung
  • Sony
  • Suddenlink
  • Thalmic Labs
  • Time Warner Cable
  • TiVo
  • Virgin Media
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