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市場調查報告書

收費電視的新的威脅的評估

Under Attack: Assessing New Threats to Pay TV

出版商 Parks Associates 商品編碼 297227
出版日期 內容資訊 英文 63 Pages
商品交期: 最快1-2個工作天內
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收費電視的新的威脅的評估 Under Attack: Assessing New Threats to Pay TV
出版日期: 2014年10月22日 內容資訊: 英文 63 Pages
簡介

本報告提供全球傳統的收費電視生態系統面臨的幾個新的威脅與課題的相關調查,收費電視的現狀,對視訊服務的經濟形勢,及收費電視供應商的主要威脅相關資料,直銷用大規模整合的競爭企業,也包含、概括造成有線網路及生產業者及內容市場混亂的新加入企業,未來收費電視服務的未來評估及收費電視用戶預測等彙整資料,為您概述為以下內容。

第1章 調查摘要

第2章 威脅、機會及結果

第3章 全球收費電視狀況

  • 收費電視的成長
  • 收費電視趨勢

第4章 市場混亂:巨大的競爭企業的出現

  • 概要
  • 巨大的競爭企業出現的促進要素、阻礙要素
  • 巨大的競爭企業出現對市場的影響
  • 巨大的競爭企業出現的潛在的結果
  • 收費電視混亂的所需條件

第5章 市場混亂:有線網路以及其他的創作者朝向直銷

  • 概要、證據
  • 促進要素、阻礙要素
  • 對直銷市場的影響
  • 直銷服務的潛在結果
  • 收費電視混亂的必要情形

第6章 市場混亂:局外人透過獲得內容所有權讓收費電視混亂

  • 概要、證據
  • 促進要素、阻礙要素
  • 局外人的內容獲得對市場的影響
  • 局外人的內容獲得造成混亂的潛在結果
  • 對直銷計劃的必要條件

第7章 預測、建議

第8章 附錄

目錄

This report examines several new threats and challenges that are facing the traditional pay-TV ecosystem throughout the world. The report outlines the current state of pay TV, the economic landscape for video services, and the leading threats to pay TV providers, including the rise of massive consolidated competitors, cable networks and content producers going direct-to-consumer, and new entrants disrupting the content space. The report assesses the future for pay-TV services and provides a forecast for pay-TV subscribers through 2018.

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Table of Contents

The Bottom Line

Dashboard

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Threats, Opportunities, and Outcomes

3.0 The State of Global Pay TV

  • 3.1 Growth of Pay TV
  • 3.2 Trends in Pay TV
    • 3.2.1 Consolidation
    • 3.2.2 Diversification of Content Sources
    • 3.2.3 Operator OTT Services
    • 3.2.4 Continued Cord-cutting / Cord-shaving
    • 3.2.5 Content Escaping the Expected Delivery Path

4.0 Market Disruption: The Emergence of Giant Competitors

  • 4.1 Overview
  • 4.2 Drivers and Inhibitors to the Emergence of Giant Competitors
  • 4.3 The Market Impact of the Emergence of Giant Competitors
  • 4.4 Potential Outcomes of the Emergence of Giant Competitors
  • 4.5 Conditions Required for Pay-TV Disruption

5.0 Market Disruption: Cable Networks and Other Creators Go Direct-to-Consumer

  • 5.1 Overview and Evidence
  • 5.2 Drivers and Inhibitors
  • 5.3 Market Impact of Direct-to-Consumer
  • 5.4 Potential Outcomes of Direct-to-Consumer Services
  • 5.5 Conditions Necessary for Pay-TV Disruption

6.0 Market Disruption: Outsiders Disrupt Pay TV via Acquisition of Content Rights

  • 6.1 Overview and Evidence
  • 6.2 Drivers and Inhibitors for Outsider Disruption
  • 6.3 Market Impact of Outsider Disruption via Content Acquisition
  • 6.4 Potential Outcomes of Outsider Disruption via Content Acquisition
  • 6.5 Conditions Necessary for Direct-to-Consumer Scenarios

7.0 Implications and Recommendations

8.0 Appendix

  • 8.1 Forecast Methodology
  • 8.2 Glossary
  • 8.3 Company Index

Figures

  • Mapping of Potential Outcomes
  • Global Forecast of Pay-TV Subscribers by Region (2013-2018)
  • Global Pay-TV Subscriber Share by Region, Mid-2014
  • Global Pay-TV Subscriber Share by Region, Mid-2014
  • Awareness of TV Everywhere by Country (2014)
  • Reasons for Canceling Pay-TV in the Next 12 Months
  • Likelihood of Cancelling Pay-TV in the Next 12 Months
  • Chromecast Users (2014)
  • The Impact of Market Polarization
  • Average ARPU by Size of Service Provider
  • Premium Service Subscriptions by Size of Service Provider - U.S.
  • Premium Service Subscriptions by Size of Service Provider - Germany
  • Drivers and Inhibitors for Large / Multinational Competition
  • The Market Impact of Large / Multinational Competition
  • The Impact of Direct-to-Consumer Offerings
  • Drivers and Inhibitors of Direct-to-Consumer Offerings
  • Revenue Comparison of User Paid and Advertising OTT Models
  • Market Impact of Direct-to-Consumer Offerings
  • Video Consumption by Platform (2010-2014)
  • The Impact of New Entrants on Content Licensing and Service Offerings
  • General Drivers and Inhibitors for New Entrants
  • Drivers and Inhibitors for Online Player Entrants
  • Drivers and Inhibitors for Current OTT Player Entrants
  • Drivers and Inhibitors for CE Maker Entrants
  • Drivers and Inhibitors for Retailer Entrants
  • The Market Impact of New Entrants on the Video Ecosystem
  • Video Consumption on TV Sets by Source (2010-2014)
  • Television Services Forecast Methodology
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