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市場調查報告書

現代的寬頻:保持用戶和最大化收益

Modern Broadband: Maximizing Retention & Revenues 2014

出版商 Parks Associates 商品編碼 297226
出版日期 內容資訊 英文 60 Pages
商品交期: 最快1-2個工作天內
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現代的寬頻:保持用戶和最大化收益 Modern Broadband: Maximizing Retention & Revenues 2014
出版日期: 2014年12月12日 內容資訊: 英文 60 Pages
簡介

寬頻的普及率在全世界高漲中,經營者為了獲得新用戶和保持現有客戶需要開拓新策略。

本報告提供為了獲得、保持用戶的各種方法、策略的相關調查、寬頻用戶的預測等彙整。

要點

儀表板

第1章 報告摘要

第2章 寬頻概要

第3章 用戶獲得 vs 保持

  • 市場階段
  • 寬頻供應商的想法
  • 用戶的終生價值

第4章 對消費者與寬頻服務的變更

第5章 解除合同的契機

第6章 寬頻的主要通訊

第7章 用戶的獲得

  • 促銷打折
  • 點數卡
  • 價格保證
  • CPE設備
  • 網絡家電設備
  • 娛樂服務
  • Wi-Fi熱點
  • 技術性優點
  • 其他獲得計劃

第8章 用戶的保持

  • 商品搭售
  • 專業活性升級
  • 各種功能的技術支持服務
  • 網際網路安全軟體或服務
  • 雲端儲存
  • 親和性/忠誠度計畫
  • 移動門戶
  • 其他計劃

第9章 預測

第10章 考察、建議

第11章 附錄

表格

目錄

As broadband gains greater penetration worldwide, operators must explore new strategies to both attract new customers and keep existing customers. This report analyzes the philosophies and approaches to subscriber retention and acquisition, including triggers to churn, broadband service messaging, consumer willingness to switch, and the tools and strategies used across markets today to compete successfully. The report also provides a forecast for broadband subscribers worldwide through 2019.

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Table of Contents

The Bottom Line

Dashboard

1.0 Report Summary

  • 1.1 Purpose of Report
  • 1.2 Scope of Report
  • 1.3 Research Approach/Sources

2.0 Broadband Overview

3.0 Acquisition vs. Retention

  • 3.1 Market Stages
  • 3.2 Broadband Provider Philosophies
  • 3.3 Lifetime Value of a Subscriber

4.0 Consumers and Changes to Broadband Services

5.0 Triggers to Churn

6.0 Key Messaging for Broadband

7.0 Subscriber Acquisition

  • Promotional Discounts
  • Gift Cards
  • Price Guarantees
  • CPE Devices
  • Connected CE Devices
  • Entertainment Services
  • Wi-Fi Hotspots
  • Technical Benefits
  • Other Acquisition Programs

8.0 Subscriber Retention

  • Bundling
  • Proactive Upgrades
  • Tech Support Services or Features
  • Internet Security Software or Services
  • Cloud Storage
  • Affinity / Loyalty Programs
  • Moving Portals
  • Other Retention Programs

9.0 Forecast

10.0 Implications and Recommendations

11.0 Appendix

  • 11.1 Glossary
  • 11.2 Index

Figures

  • Worldwide Broadband Households
  • Global Share of Broadband Homes by Region (End of 2014)
  • Market Phases and Dominant Strategies for Acquisition / Retention
  • Estimated Average Tenure of a Subscriber for Selected Operators
  • Estimated Lifetime Value of a Subscriber for Selected Operators
  • Alternatives to Wired Broadband for Subscribers that Cancel
  • Priorities in Selection of a Services Bundle
  • Service Bundle Priorities among Consumers Planning Service Changes
  • Changes to Broadband Service Based on CE Purchases
  • Devices Purchased by Consumers that Upgraded their Broadband Service
  • Demand for Broadband Service Acquisition Tools
  • Demand for Broadband Service Retention Tools
  • Likely Changes in Broadband Service by Type of Bundle Subscription
  • Types of Tech Support Problems Experienced
  • Broadband Services Forecast Methodology
  • Forecast: Worldwide Broadband Households
  • Projected Global Share of Broadband Homes by Region (2019)
  • Forecast: U.S. Broadband Households
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