Cover Image
市場調查報告書

物聯網:經營模式與市場機會

The Internet of Things: Business Models & Opportunities

出版商 Parks Associates 商品編碼 295009
出版日期 內容資訊 英文 58 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
物聯網:經營模式與市場機會 The Internet of Things: Business Models & Opportunities
出版日期: 2014年07月11日 內容資訊: 英文 58 Pages
簡介

連網型家庭的管理·設備OEM(代工商標產品的委製公司)之間,相當關注連網型的收益化。OEM致力於在APP內廣告及銷售、更新、領導時代、互補的產品銷售佣金中尋求收益機會。

本報告驗証這些市場的新或是再度活性化的商務模式、OEM及開發人員可如何活用新的市場機會,網羅務模式明細及案例等。

第1章 簡介

  • 主要的疑問與問題點
  • 對象
  • 智慧家庭的企業

第2章 商務的轉換機會

  • 改善的產業管理
  • 產品管理的轉換
  • 產品開發機會
  • 物流的改善
  • 行銷的機會
  • 銷售運用的改善
  • 服務的機會

第3章 智慧家庭市場上產業動態

  • 智慧家庭·服務供應商的SWOT分析
  • 智慧產品·製造商SWOT分析

第4章 智慧家庭市場評估架構

  • 智慧家庭·服務供應商管理的收益結構
  • 有獎勵的智慧家庭·服務供應商
  • BIY(自製)系統
  • 有獎勵的BIY系統
  • 矩陣內的動向

第5章 智慧家庭和物聯網的收益流程

  • 預付費用的津貼和服務費
  • 價格的擴大
  • 全產品解決方案
  • 資料的替換
  • 產品銷售和手續費
  • 應用的銷售額與升級
  • 廣告
  • 領導世代
  • 住宅保證和效能監視服務
  • 迴避和減輕保險費用
  • API交易費用
  • 能源

第6章 結論

第7章 關於調查手法

目錄

There is significant interest among OEMs of connected home controls and appliances in how to monetize connectivity. OEMs study revenue opportunities from in-app advertising, sales or upgrades, lead generation, and commissions on complementary product sales. This report examines new and reinvigorated business models for these markets as well as how OEMs and developers can take advantage of new revenue opportunities. It also provides business model details and case studies.

image1

Table of Contents

1.0 Introduction

  • 1.1 Key Questions & Issues Addressed
  • 1.2 Scope
  • 1.3 Smart Home Players

2.0 Business Transformation Opportunities

  • 2.1 Improved Business Management
  • 2.2 Product Management Transformation
  • 2.3 Product Development Opportunities
  • 2.4 Logistics Improvements
  • 2.5 Marketing Opportunities
  • 2.6 Improvements in Sales Operations
  • 2.7 Service Opportunities

3.0 Business Dynamics in the Smart Home Market

  • 3.1 SWOT Analysis for Smart Home Service Providers
  • 3.2 SWOT Analysis for Smart Product Manufacturers

4.0 Framework for Evaluating the Smart Home Market

  • 4.1 Smart Home Service Providers Control the Ecosystem
  • 4.2 Smart Home Service Providers with Incentives
  • 4.3 Build-it-Yourself Systems
  • 4.4 Build-it-Yourself Systems with Incentives
  • 4.5 Movement within the Matrix

5.0 Revenue Streams for the Smart Home and IoT

  • 5.1 Subsidizing Upfront Costs and Service Fees
  • 5.2 Price Expansion
  • 5.3 Whole Product Solutions
  • 5.4 Data Exchange
  • 5.5 Product Sales and Commissions
  • 5.6 App Sales, Upgrades
  • 5.7 Advertising
  • 5.8 Lead Generation
  • 5.9 Home Warranty and Performance Monitoring Services
  • 5.10 Insurance Cost Avoidance and Mitigation
  • 5.11 API Transaction Fees
  • 5.12 Energy

6.0 Conclusion

7.0 Notes on Methodology

Figures

  • Internet of Things
  • Participants in the Smart Home Market
  • Smart Products Accelerate Transition to New Channels
  • Smart Home Products and Services Take Two Paths to Market
  • Conflicting Business Motivations within the Smart Home
  • SWOT for Service Providers
  • SWOT for Smart Product Manufacturers
  • Framework for Evaluating the Smart Home
  • Scenarios of the Future Smart Home
  • Smart Home Service Providers Control the Ecosystem Scenario
  • Smart Home Service Provider Controlled Systems with Incentives Scenario
  • Build-in-Yourself Scenario
  • Mash-up Subsystem Controllers
  • Smart Devices Integrated into a System or Standalone
  • Build-in-Yourself with Incentives Scenario
  • Smart Home Competitive Positioning
  • Consumer Preference for Upfront or Recurring Fees
  • Impact of Smart Thermostats on Overall Product Mix
  • In-App Product Sales in Whirlpool App
  • Likelihood of Using In-App Purchase Capability
  • App Revenue Generators
  • Options for Waiving Monthly Service Fees
  • Open APIs Expand Partnerships
  • Profiles of Energy Aggregators
  • ISO/RTO Energy Markets
  • Real Time LMP Price Duration Curves
Back to Top