Cover Image
市場調查報告書

手機用戶的終生價值

Lifetime Value of Mobile Subscribers

出版商 Parks Associates 商品編碼 294354
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
手機用戶的終生價值 Lifetime Value of Mobile Subscribers
出版日期: 2014年01月27日 內容資訊: 英文
簡介

本報告提供行動電話服務供應商的契約期間中手機用戶產生收益量數值化,高、低的終生價值間主要的差異,及高價值用戶的流失、獲得用戶所發揮的作用分析,為您概述為以下內容。

目錄

關於調查

上一次的調查

主要調查結果

建議

智慧型手機&ARPU趨勢

  • 智慧型手機普及率
  • 使用上網服務的行動電話的利用
  • 行動電話的種類
  • 行動電話的種類:各服務供應商
  • 智慧型手機OS
  • 智慧型手機的利用年數
  • 智慧型手機的利用年數:各供應商
  • 家庭服務的月平均成本
  • 行動電話的服務契約

客戶流失、用戶品牌忠誠度

  • 行動服務轉換
  • 行動服務轉換:
  • 行動服務轉換:各類型契約
  • 行動服務轉換:行動服務供應商
  • 行動服務供應商的平均轉換數
  • 目前行動服務供應商契約年數
  • 目前行動服務供應商契約年數:各供應商
  • 行動服務的變更預定
  • 行動服務的變更預定:各供應商
  • 行動服務的變更預定:目前各供應商契約年數
  • 轉換行動服務供應商的理由
  • 行動服務的升級預定:目前各供應商契約年數

行動數據用戶的終生價值

  • 行動ARPU & 智慧型手機的利用
  • 行動數據用戶的終生價值
  • 用戶統計比較:各終生價值
  • 行動數據用戶的終生價值:各類型契約
  • 行動數據用戶的終生價值:各所得
  • 行動數據用戶的終生價值:終端OS
  • 行動數據用戶的終生價值:服務供應商

用戶簡介:各終生價值

  • 行動服務的變更預定:各用戶的終生價值
  • 終端OS:各行動數據用戶的終生價值
  • 行動契約的種類:各行動數據用戶的終生價值
  • 行動服務轉換:各行動數據用戶的終生價值
  • 目前行動服務供應商契約年數:各行動數據用戶的終生價值
  • 智慧型手機利用年數:各行動數據用戶的終生價值
  • 家庭的智慧型手機數:各行動數據用戶的終生價值

Parks Associates的追加調查

目錄

Lifetime Value of Mobile Subscribers quantifies the amount of revenue generated by mobile subscribers during their tenure with their mobile phone service provider. It then analyzes the key differences between those with a high and low lifetime value and the role high-value subscribers play in subscriber churn and acquisition.

Lifetime Value of MobileData Subscriber
(U.S. Smartphone Users with Unbundled Mobile Service)

©Parks Associates

ANALYST INSIGHT

“Everybody wants high-value subscribers but they are difficult to lure, almost by definition. Unconventional tactics like contract buy-out plans may be the key to getting them.” - John Barrett, Director, Consumer Analytics, Parks Associates.

Table of Contents

About the Research

Previous Research

Key Findings

Recommendations

Smartphone & ARPU Trends

  • Smartphone Penetration (2005-2013)
  • Use of Mobile Phone with Internet Access (2011-2013)
  • Type of Mobile Phone (Q4/13)
  • Type of Mobile Phone by Service Provider (Q4/13)
  • Smartphone Operating System (2011-2013)
  • Years Using Smartphone (Q4/13)
  • Years Using Smartphone by Provider (Q4/13)
  • Average Monthly Cost of Home Services (2010 - 2013)
  • Mobile Phone Service Contract (2011-2013)

Churn & Subscriber Loyalty

  • Mobile Service Switching (Q4/13)
  • Mobile Service Switching by Minors in Home (Q4/13)
  • Mobile Service Switching by Type of Contract (Q4/13)
  • Mobile Service Switching by Mobile Service Provider (Q4/13)
  • Average Number of Switches by Mobile Service Provider (Q4/13)
  • Years with Current Mobile Service Provider (Q4/13)
  • Years with Current Mobile Service Provider by Provider (Q4/13)
  • Years with Current Mobile Service Provider by Provider (Q4/13)
  • Likelihood of Changing Mobile Service (Q4/13)
  • Likelihood of Changing Mobile Service by Provider (Q4/13)
  • Likelihood of Changing Mobile Service by Years with Current Provider (Q4/13)
  • Reasons for Switching Mobile Service Provider (Q4/13)
  • Likelihood of Upgrading Mobile Service by Years with Current Provider (Q4/13)

Lifetime Value of Mobile Data Subscriber

  • Mobile ARPU & Smartphone Use (Q4/13)
  • Lifetime Value of Mobile Data Subscriber (Q4/13)
  • Demographic Comparison of Subscribers by Lifetime Value (Q4/13)
  • Lifetime Value of Mobile Data Subscriber by Type of Contract (Q4/13)
  • Lifetime Value of Mobile Data Subscriber by Income (Q4/13)
  • Lifetime Value of Mobile Data Subscriber by Handset OS (Q4/13)
  • Lifetime Value of Mobile Data Subscriber by Service Provider (Q4/13)

Profile of Subscribers by Lifetime Value

  • Likelihood of changing Mobile Service by Lifetime Value of Subscriber (Q4/13)
  • Handset OS by Lifetime Value of Mobile Data Subscriber (Q4/13)
  • Type of Mobile Contract by Lifetime Value of Mobile Data Subscriber (Q4/13)
  • Mobile Service Switching by Lifetime Value of Mobile Data Subscriber (Q4/13)
  • Years with Current Mobile Service Provider by Lifetime Value of Mobile Data Subscriber (Q4/13)
  • Years Using Smartphone by Lifetime Value of Mobile Data Subscriber (Q4/13)
  • Number of Smartphones in Household by Lifetime Value of Mobile Data Subscriber (Q4/13)

Additional Research from Parks Associates

Back to Top