Cover Image
市場調查報告書

透過數位建立客戶關係的(客戶參與):家庭能源管理

Digital Engagement of Consumers: Home Energy Management

出版商 Parks Associates 商品編碼 293331
出版日期 內容資訊 英文 49 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
透過數位建立客戶關係的(客戶參與):家庭能源管理 Digital Engagement of Consumers: Home Energy Management
出版日期: 2014年10月09日 內容資訊: 英文 49 Pages
簡介

數位媒體藉由與各種智慧家庭服務和連接型(連網型)產品,應用的互相組合,確立其在公共事業經營者跟客戶的良好的關係,並提供維持營運所需的新市場機會。在其所帶來的重大改變下,加深對目標與市場區隔及其背景的理解相當重要。

本報告提供公共事業經營者在數位領域與客戶確立關係之機會相關調查,提供您智慧家庭相關服務,利用設備,系統,應用的客戶參與最佳業務實踐,配合各個消費者提供個人推薦用資料的利用趨勢等彙整資料。

第1章 摘要

第2章 新的公共事業消費者

第3章 從社群媒體趨勢中可獲得的優勢

第4章 社群媒體的研究

  • 顧客服務
  • 社會責任·活動·股利
  • 能源效率·需量反應
  • 安全性·一般的公共事業經營者的資訊
  • 透過應用·入口網站·主頁取得關聯
  • 公共事業的人事方面
  • 最佳業務實踐

第5章 為確立跟客戶的良好關係活用智慧家庭設備&系統

  • 智慧家庭市場趨勢
  • 為求需量反應的參與活用智慧裝置
  • 為求高能源效率的參與活用智慧產品

第6章 為了配合個人推薦而利用資料

  • 個人化的市場趨勢
  • 數位參與度:應用·主頁·入口網站

第7章 總論

第8章 智慧家庭&社群媒體平台定義·用語

第9章 目錄

目錄

Digital media coupled with smart home services, connected products, and applications provide new opportunities for utilities to engage consumers. Moving the needle requires understanding target segments and context so that programs can be directed at key decision points when the consumer is actively engaged, rather than trying to engage the largely apathetic mass market. The report includes case studies and scenarios for market success.

Utilities and their Twitter Followers

                     ©Parks Associates.

“Digitally engaged customers are more satisfied with their electric utility service. There are many opportunities to facilitate a relationship with customers by utilizing platforms that customers have already adopted such as social media and smart home devices,” said Maia Hinkle, research analyst at Parks Associates. “Understanding customer expectations and best practices for digital engagement are paramount to successfully implement these tools.”

Table of Contents

1.0. Report Summary

  • 1.1. Purpose of Report
  • 1.2. Scope of Report
  • 1.3. Key Questions Addressed
  • 1.4. Introduction

2.0. The New Utility Consumer

3.0. Benefiting from Social Media Trends

4.0. Social Media Study

  • 4.1. Customer Service
  • 4.2. Social Responsibility, Events, & Sweepstakes
  • 4.3. Energy Efficiency & Demand Response
  • 4.4. Safety and General Utility Company Information
  • 4.5. App, Web Portal, and Dashboard Engagement
  • 4.6. The Human Aspect of the Utility
  • 4.7. Best Practices

5.0. Leveraging Smart Home Devices and Systems for Customer Engagement

  • 5.1. Smart Home Market Trends
  • 5.2. Leveraging Smart Devices for Demand Response Engagement
  • 5.3. Leveraging Smart Products for Energy Efficiency Engagement

6.0. Using Data for Personalized Recommendations

  • 6.1. Market Trends in Personalization
  • 6.2. Digital Engagement: Apps, Dashboards and Web Portals

7.0. Conclusion

8.0. Smart Home and Social Media Platform Definitions & Terminology

9.0. Index

List of Figures:

  • Smart Phone Activities
  • Adoption of Smart Products
  • Top Actions to Reduce Energy Usage
  • Number of Social Media Followers by Utility
  • Tweet Statistics by Utility
  • Percentage Tweets that Utilize an Image
  • SCE Energy Efficiency Tweet
  • SCE Energy Efficiency Facebook Post
  • DTE Storm Safety Tip Tweet
  • Managing Consumer Expectations with Twitter as Customer Service
  • FPL Uses Twitter as Customer Service
  • ComEd Tweet: Social Engagement
  • ComEd Tweet: Social Events and Sweepstakes
  • Georgia Power Tweet about EE
  • Dominion Official DR Event
  • Georgia Power Emergency Request to Reduce Energy Consumption
  • Georgia Power Tweet: Live Wire Safety
  • SCE Tweet: Fire-resistant Shirts
  • Percent of Tweets that Relate to Safety and Company Information
  • DTE Tweet: Power Outages
  • Jackson EMC Tweet: Bill Pay within App
  • ComEd Tweet: Web Portal EE
  • Dominion Tweet: Other Social Media Engagement
  • PG&E Tweet: Human Aspect of the Utility- Lineman
  • AWPD Tweet: Human Aspect of the Utility
  • CE and DTE Tweet: Human Aspect of the Utility
  • Dominion: Human Aspect of the Utility
  • Smart Home Adoption Drivers and Inhibitors
  • Awareness of Personalized Viewing Recommendations
  • Rating of Personalized Online Video Services
  • Consumer Comfort Levels with Ad Customization
  • PlanetEcosystems Dashboard
  • PlanetEcosystems Marketplace Appliance Compare
Back to Top