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市場調查報告書

應用程式的探索及行銷服務

App Discovery and Marketing Services

出版商 Parks Associates 商品編碼 292851
出版日期 內容資訊 英文 50 Pages
商品交期: 最快1-2個工作天內
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應用程式的探索及行銷服務 App Discovery and Marketing Services
出版日期: 2014年04月16日 內容資訊: 英文 50 Pages
簡介

應用程式的價值,直接關連其評分和排名及應用程式商店的可存取性。就像搜尋引擎的最佳化對電子貿易來說是重要的一般,應用程式探索對導入應用程式來說是重要的。

本報告提供佔據評分首位的應用程式和其他應用程式目前的經濟性相關調查、認識、評分及探索應用所採用的服務與手法、各應用類型的詳細經營模式及案例研究彙整,為您概述為以下內容。

第1章 調查摘要

第2章 應用程式探索及行銷生態系統概要

  • 連網型設備的擁有者、應用程式用戶
  • 應用內容的擁有者、發行者
  • 應用程式探索流程、流通管道
  • 消費者應用程式探索、選擇流程
  • 智慧型手機、平板電腦應用程式
  • 應用程式行銷服務
  • 應用程式檢測、應用程式商店分析

第3章 最重要的應用程式探索、應用程式行銷策略

  • 應用程式商店最佳化(ASO)的採用
  • 應用程式行銷宣傳活動的社會化
  • 忠實用戶的獲得、保持
  • 為了增加ROI再次吸引用戶

第4章 經由美國的智慧型手機、平板電腦的App內廣告的應用程式行銷支出

  • 預測手法、前提條件
  • 預測

第5章 預測、結論

第6章 用語

目錄

目錄

The value of an app is tied directly to its rating and ranking and accessibility in app stores. Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption. This report examines current economics of top-rated apps versus others and identifies services and methods used to get apps recognized, rated, and discovered. This report provides business model details and case studies by application type.

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Table of Contents

Data Points

The Bottom Line

1.0 Report Summary

  • 1.1 Purpose and Scope of Report
  • 1.2 Research Approach

2.0 App Discovery and Marketing Ecosystem Overview

  • 2.1 Connected Device Owners and App Users
  • 2.2 App Content Owners and Publishers
  • 2.3 App Discovery Process and Distribution Channels
    • 2.3.1 Consumer App Discovery and Selection Process
    • 2.3.2 Smartphone and Tablet App Distribution Channels
    • 2.3.3 Connected TV App Distribution Platforms
  • 2.4 App Marketing Services
  • 2.5 App Measurement and App Store Analytics

3.0 Essential App Discovery and App Marketing Strategies

  • 3.1 Employing App Store Optimization (ASO)
  • 3.2 Socializing App Marketing Campaigns
  • 3.3 Acquiring and Retaining Loyal Users
  • 3.4 Reengaging Users to Increase ROI

4.0 U.S. App Marketing Spending via Smartphone and Tablet In-app Ads from 2014-2018

  • 4.1 Forecast Methodology and Assumptions
  • 4.2 U.S. App Marketing Spending on Smartphone and Tablet In-app Ads Forecasts 2014-2018

5.0 Recommendations for Thriving in Today's App Economy

Appendix

Glossary of Terms

Company Index

Figures

  • Sources of Data
  • App Discovery & Marketing Ecosystem
  • App-enabled Connected Device Ownership Trends 2010-2014
  • App Content Owner/Publisher Types
  • Sizing the App Store & Google Play Developer Communities
  • Smartphone App Discovery Methods by App Type
  • Factors Influencing Smartphone App Downloads by App Type
  • App Distribution Channels: Business Metrics, Discovery & Marketing Solutions, & Developer Fees
  • Leading Connected TV App Platforms: Distribution, App Offerings, & Developer Relationship
  • Common App Marketing Practices, Business Models, & Performance
  • Benefits of App Marketing Services
  • Leading App Marketing Services: User Reach, Operational Metrics, & Competitive Advantage
  • Leading App Analytic Firms: Service Offering, App Coverage, & Analytic Pricing Model
  • Candy Crush Saga App Icon
  • Candy Crush Saga App Screenshots
  • Leading ASO Service Providers: Service Differentiation & Pricing Models
  • Facebook Mobile App Install Ads
  • Twitter App Cards
  • Determining LTV by App Revenue Model
  • App Reengagement Formats & Benefits
  • Facebook Reengagement Ads
  • App Marketing Spending Forecast Methodology
  • U.S. App Marketing Spending via Smartphone & Tablet In-app Ads by User Acquisition Type 2014-2018
  • % of App Marketing Spending via Smartphone &Tablet In-app Ads by User Acquisition Type: U.S. 2014-2018
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