Cover Image
市場調查報告書

假期中的家電(CE)購買意願

2014 Holiday Purchase Intentions

出版商 Parks Associates 商品編碼 291078
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
價格
Back to Top
假期中的家電(CE)購買意願 2014 Holiday Purchase Intentions
出版日期: 2014年12月08日 內容資訊: 英文
簡介

本報告提供假日消費旺季中,消費者的家電設備購買意願相關詳細分析,尤其是4個產品分類(平板電腦、智慧型手機、遊戲主機、串流媒體設備)的關注分析彙整,為您概述為以下內容。

目錄

關於調查

上次調查

主要調查結果

產業分析

建議

假期中的採購趨勢

  • 電腦、行動產品的購買
  • 家庭娛樂產品的購買
  • 飾品
  • 2013年的假期中購買CE設備的寬頻家庭的比例
  • 2013年的假期中購買設備的寬頻家庭的比例
  • 對所有購買的假期中購買的比例
  • 假期中取得的CE設備中的禮物比例
  • CE的購買意願

智慧型手機購買意願

  • 智慧型手機:引進vs.平均購買價格
  • CE設備:購買的智慧型手機品牌的前五名
  • 智慧型手機購買意願:各智慧型手機擁有
  • 智慧型手機品牌購買意願

平板電腦購買意願

  • 平板電腦:引進vs.平均購買價格
  • CE設備:購買的平板電腦品牌的前五名
  • 平板電腦購買意願:各平板電腦擁有
  • 平板電腦購買意願:各年齡

網絡家電購買意願

  • 串流媒體設備:引進vs.平均購買價格
  • CE設備:購買的串流媒體設備品牌的前五名
  • 遊戲主機:引進vs.平均購買價格
  • CE設備:購買的遊戲主機品牌的前五名

Parks Associates的追加調查

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄

SYNOPSIS

2014 Holiday Purchase Intentions analyzes consumer intentions to purchase CE devices on the eve of the 2014 holiday shopping season. It focuses on four product categories (tablets, smartphones, gaming consoles, streaming media devices) and highlights how these product categories are performing relative to 2013 and investigates the key drivers behind each product category.

CE Purchase Intentions ( Q3 2013 vs.Q3 2014)
(Among All BroadbandHouseholds)

                     ©Parks Associates.

ANALYST INSIGHT

“The holiday shopping season accounts for a substantial portion of annual CE device sales and, heading into the 2014 season, smartphones and streaming media devices appear poised to perform well.” - John Barrett, Director, Consumer Analytics, Parks Associates.

Table of Contents

2014 Holiday Purchase Intentions

About the Research

Previous Research

  • The Evolving Market for Streaming Media Devices (Q3/14)
  • Optimizing Retail Channel Results (Q3/14)
  • Connected Gaming Consoles (Q2/14)
  • The Reinvention of Gaming Consoles (Q2/14)
  • 360 View: CE Adoption and Trends (Q1/14)

Key Findings

Industry Insight

Recommendations

Holiday Purchase Trends

  • Computing & Mobile Products Purchased in the Year (2008 - 2014)
  • Home Entertainment Products Purchased in the Year (2008 - 2014)
  • Accessories Purchased in the Year (2008 - 2014)
  • % of Broadband HHs Buying CE Devices During 2013 Holidays (Q1/14)
  • % of Broadband HHs Buying Device During 2013 Holiday Season (Q1/14)
  • 2013 Holiday Purchases as % of all Device Purchases (Q1/14)
  • Gifts as % of all Holiday CE Device Acquisitions (Q1/14)
  • CE Purchase Intentions (Q3 2013 vs. Q3 2014)

Smartphone Purchase Intentions

  • Smartphones: Adoption vs. Avg. Purchase Price (2009-2014)
  • CE Devices: Top Five Smartphone Brands Purchased in Year (2010 - 2014)
  • Smartphone Purchase Intention by Smartphone Ownership (2013-2014)
  • Smartphone Brand Purchase Intention (Q3/14)

Tablet Purchase Intentions

  • Tablets: Adoption vs. Avg. Purchase Price (2009-2014)
  • CE Devices: Top Five Tablet Brands Purchased in Year (2010 - 2014)
  • Tablet Purchase Intentions by Tablet Ownership (2013-2014)
  • Tablet Purchase Intentions by Age (2013-2014)

Connected CE Purchase Intentions

  • Streaming Media Devices: Adoption vs. Avg. Purchase Price (2009-2014)
  • CE Devices: Top Five Streaming Media Device Brands Purchased in Year (2010 - 2014)
  • Gaming Consoles: Adoption vs. Avg. Purchase Price (2009-2014)
  • CE Devices: Top Five Gaming Console Brands Purchased in Year (2010 - 2014)

Additional Research from Parks Associates

Back to Top