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市場調查報告書

TV Everywhere 2.0:多螢幕的下一步

TV Everywhere 2.0: The Next Steps in Multiscreen

出版商 Parks Associates 商品編碼 284072
出版日期 內容資訊 英文 51 Pages
商品交期: 最快1-2個工作天內
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TV Everywhere 2.0:多螢幕的下一步 TV Everywhere 2.0: The Next Steps in Multiscreen
出版日期: 2014年03月26日 內容資訊: 英文 51 Pages
簡介

隨著TV Everywhere/多重螢幕專業服務越發變得普及,業者及供應商推動多螢幕發展的下一階段。

本報告提供新的競爭環境,包含新的功能及對業者、供應商而言新的優先權,TV Everywhere近幾年的趨勢相關分析,未來的多重螢幕專業服務展望,及多重螢幕專業服務的預測,為您概述為以下內容。

目錄

第1章 目前TV Everywhere

第2章 TV Everywhere 消費者

  • 認識和利用
  • TV Everywhere的用戶vs.平均收費電視用戶
  • TV Everywhere用戶的分類

第3章 TV Everywhere2.0

  • 業者的動機變化
  • 特徵
    • 發現
    • 用戶參與/相互作用
    • 無縫轉移/可攜帶性
    • 擴張內容

第4章 TV Everywhere解決方案供應商

  • 供應商市場變化
  • 差異化的課題

第5章 預測

  • 調查手法、前提
  • 全球TV Everywhere利用的預測

第6章 展望/建議

  • 對供應商
  • 對業者

第7章 調查手法相關筆記

第8章 用語、目錄

圖表

目錄

As TV Everywhere / multiscreen services have become more common, operators and vendors are pushing multiscreen into its next stage of evolution. This report analyzes recent trends in TV Everywhere to reveal what is next for this important technology, including the new competitive environment, new features, and new priorities for operators and vendors. The report examines the implications for these changes, assesses the future for multiscreen services, and provides a forecast for multiscreen services through 2018.

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Table of Contents

The Bottom Line

Dashboard

1.0 TV Everywhere Today

2.0 TV Everywhere Consumers

  • 2.1 Awareness and Use
  • 2.2 TV Everywhere Users vs. Average Pay TV Subscribers
  • 2.3 Groupings of TV Everywhere Users

3.0 TV Everywhere 2.0

  • 3.1 Changes in Operator Motivations
  • 3.2 Features
    • 3.2.1 Discovery
    • 3.2.2 User Engagement / Interaction
    • 3.2.3 Seamless Transition / Portability
    • 3.2.4 Expanded Content

4.0 TV Everywhere Solution Providers

  • 4.1 Changes in the Vendor Marketplace
  • 4.2 The Challenge in Differentiation

5.0 Forecast

  • 5.1 Methodology and Assumptions
  • 5.2 Global Forecast of TV Everywhere Use

6.0 Implications / Recommendations

  • 6.1 Vendors
  • 6.2 Operators

7.0 Notes on Methodology

8.0 Glossary and Index

  • 8.1 Glossary
  • 8.2 Index

Figures

  • Phases of the TV Everywhere Market
  • Consumers and TV Everywhere Awareness
  • TV Everywhere Awareness by Pay-TV Provider
  • Comparison of Demographics
  • Comparison of CE Ownership
  • Comparison of CE Ownership
  • Comparison of Monthly Video-on-Demand Use
  • Comparison of Demographics
  • Demographics of TV Everywhere Use Case Groups
  • Examples of Operator-based OTT Initiatives
  • Differentiation among Selected TV Everywhere Solution Vendors
  • Forecast Methodology
  • Forecast of TV Everywhere Users by Region (2013-2018)
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