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市場調查報告書

美國的數位生活方式

Digital Lifestyles: U.S. (Second Edition)

出版商 Parks Associates 商品編碼 259314
出版日期 內容資訊 英文 84 Pages
商品交期: 最快1-2個工作天內
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美國的數位生活方式 Digital Lifestyles: U.S. (Second Edition)
出版日期: 2014年06月05日 內容資訊: 英文 84 Pages
簡介

本報告提供包含網際網路、電視服務、數位內容服務,及家庭網路、網絡家電等連網家庭產品,美國的各種數位生活方式產品分類的分析及5年的成長預測。

第1章 調查摘要

第2章 數位生活方式

  • 數位生活方式的時間軸
  • 目前連網家庭是什麼樣子?
  • 數位生活方式的消費者採用

第3章 數位生活方式:產品與服務趨勢

  • 寬頻服務
  • 收費電視服務
  • 行動服務、設備
  • 先進廣告趨勢、創新
  • 行動服務、設備
  • 網絡家電、平台
  • 數位健康、健身
  • 智慧家庭系統服務
  • 消費者技術支援

第4章 數位生活方式:成長機會的最佳化

  • 雲端服務
  • 即時資料分析
  • 主要的數位生活方式控制器之智慧型手機
  • 設備互通性
  • 內容串流
  • 行動電子商務

第5章 核心產業的預測

  • 寬頻服務
  • 智慧型手機
  • 網絡家電設備
  • 智慧家庭服務

目錄

圖表

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目錄

This report provides analysis and five-year forecasts for a variety of digital lifestyle product categories, including Internet, television services, digital content services, and connected home products, including home networks and connected CE.

Table of Contents

The Bottom Line

1.0 Report Summary

  • 1.1 Purpose of the Report
  • 1.2 Data Sources

2.0 Digital Lifestyles

  • 2.1 Digital Lifestyle Timeline
  • 2.2 What Does the Connected Home Look Like Today?
  • 2.3 Consumer Adoption of Digital Lifestyles

3.0 Digital Lifestyles: Product and Services Trends

  • 3.1 Broadband Services
    • 3.1.1 Innovations in Access and Entertainment
    • DOCSIS 3.1 Provides Faster Speeds and More Capacity
    • Telcos Can Provide Faster Copper Speeds With Vectoring
    • 3.1.2 Trends to Watch
    • Peering Agreements Are Increasing
    • Net Neutrality Generates Discussion
    • 3.1.3 Growth Areas and Opportunities
    • Wi-Fi Hotspot Deployment is Increasing
    • Usage-based Pricing is a Double-Edged Sword
    • Providers Are In a Race to Offer Gigabit Speeds
  • 3.2 Pay-TV Services
    • 3.2.1 Innovation in Pay-TV Services
    • Video Compression Preserves Bandwidth
    • Providers Are Moving to Master-Client STBs
    • 3.2.2 Trends to Watch
    • The Pay-TV Industry is Consolidating
    • Netflix Partners with Cable Providers
    • TV Everywhere Enters a New Phase
    • 3.2.3 Growth Areas and Opportunities
    • The Aereo Decision Has the Potential to Change the Pay-TV Landscape
    • Pay-TV Providers Are Offering OTT Services
  • 3.3 Digital Media
    • 3.3.1 Innovations in Digital Media
    • Video Quality Gets Better with 4K/UHD
    • Multiscreen Services and Apps Are Playing an Important Role
    • Pay-TV Providers Are Implementing New Content Discovery Options
    • 3.3.2 Trends to Watch
    • End-to-End Digital Video Solutions Growing in Importance
    • Content Owners Continue to Focus on Rights Protections
    • 3.3.3 Growth Areas and Opportunities
    • Digital Multiplatform Services Are Growing
    • Content Costs Continue to Rise
    • Diverse Content Outlets Are Opening Up Opportunities
  • 3.4 Advanced Advertising Trends & Innovations
    • 3.4.1 Innovations in Advanced Advertising
    • Sync-to-Broadcast Technologies Enhance Promotion and Advertising
    • 3.4.2 Trends to Watch
    • ACR-enabled Smart TV Advertising is Gaining Attention
    • Apps Are No Longer a Niche Advertising Channel
    • Multiscreen Video Engagement is on the Rise
    • 3.4.3 Growth Areas and Opportunities
    • Smart TV Adoption Will Increase Addressable Market for Advertising
    • Mobile Advertising is Growing
    • Demand for Multiscreen Video Engagement is Growing
  • 3.5 Mobile Services and Devices
    • 3.5.1 Innovations in Mobile Services and Devices
    • Mobile Network Management and Optimization Challenges Addressed
    • 3.5.2 Trends in Mobile Services and Devices
    • U.S. Market LTE Adoption Accelerates
    • Data Plan Competition Intensifies
    • Carriers Develop New Strategies for Device Pricing and Upgrades
    • Smartphone Adoption Drives New Mobile Lifestyle
    • Mobile Apps are Changing Mobile Entertainment
    • 3.5.3 Growth Areas and Opportunities
    • Mobile Commerce and Payments Open Up New Opportunities
    • Wearables Emerge as a New Growth Market
    • The Tablet Market Has Potential to Replace the PC
  • 3.6 Connected CE and Platforms
    • 3.6.1 Innovation in Connected CE
    • Virtual Reality Can be a Game Changer
    • New TV Innovation is Unlikely to Drive an Upgrade Cycle
    • 3.6.2 Trends to Watch
    • Internet-to-TV Connections Will Continue to Grow
    • Personal Computer Penetration Will Continue to Decline
    • Operators and CE Makers Will Collaborate on the User Experience
    • 3.6.3 Growth Areas and Opportunities
    • TV Growth is in Larger Screens
    • Streaming Media Players Have Room to Grow
  • 3.7 Digital Health and Fitness
    • 3.7.1 Innovations in Digital Health
    • 3.7.2 Trends to Watch
    • Demographics Drive Demand for Digital Health Products and services
    • Home Health Monitoring Becomes Part of Coordinated Care
    • PERS Platform Transformation is Underway
    • Consumer Interest in Wellness and Fitness Products Continues to Grow
    • 3.7.3 Growth Areas and Opportunities
    • Healthcare Practices are Transitioning to Coordinated Care Models
    • PERS and Independent Living Systems are Going Mobile
    • Wearables for Wellness and Fitness Are Attractive to Consumers
    • The Convenience of Virtual Care Provides New Technology Opportunities
  • 3.8 Smart Home Systems and Services
    • 3.8.1 Innovations in Smart Home Systems and Services
    • Cloud Services Will Enable Differentiation and Operational Efficiency
    • Personalized Recommendations and Advertising Will Grow
    • Real-Time Data Analytics Will Change the Game
    • 3.8.2 Trends to Watch
    • Individual Sensor Products Will Consolidate
    • Software Will Become the Main Differentiator for Smart Devices
    • 3.8.3 Growth Areas and Opportunities
    • Data Analytics Will Create a Seamless User Experience
    • Horizontal Interoperability Will Increase the Value of the Internet of Things
    • Integrating Unstructured Information is a Huge Opportunity
  • 3.9 Consumer Tech Support
    • 3.9.1 Innovation in Consumer Tech Support
    • Automating Tech Support Will Increase Efficiency and Reduce Error
    • 3.9.2 Trends to Watch
    • Tier-0 Support Will Reduce Calls and Lower Labor Costs
    • Warranty Services Are Bundled With Tech Support Packages
    • 3.9.3 Growth Areas and Opportunities

4.0 Digital Lifestyles - Optimizing Growth Opportunities

  • 4.1 Cloud Services
  • 4.2 Real-Time Data Analytics
  • 4.3 Smartphones as a Primary Digital Lifestyles Controller
  • 4.4 Device Interoperability
  • 4.5 Content Streaming
  • 4.6 Mobile Commerce

5.0 Core Industry Forecasts

  • 5.1 Broadband Services
  • 5.2 Smartphones
  • 5.3 Connected CE Devices
  • 5.4 Smart Home Services

Index

Figures

  • The Digital Lifestyle Timeline
  • The Connected Home
  • Number and Type of Devices in the Average Connected Home
  • Consumer Electronics Adoption (2009 - 2014)
  • Percentage of Broadband Households Connecting CE Devices to the TV and Internet
  • Video Consumption by Platform (2010 - 2014)
  • Consumer Intentions to Buy a Smart Home Control Device
  • U.S. Broadband Households and Penetration
  • Most Popular Video Services for Connected CE Devices
  • Relative Importance of Services in Bundle
  • U.S. Pay-TV Households and Penetration (2010 - 2013)
  • Awareness of TV Everywhere Service
  • Video Viewing Habits (2011 - 2013)
  • Most Important Video Sources by Age
  • U.S. TV Households, Smart TV HHs & ACR-enabled Smart TV HHs 2014-2018
  • U.S. Mobile App Revenues
  • Network Management and Optimization
  • U.S. LTE Rollouts
  • Shared Data Plan Adoption in the U.S.
  • Tier 1 Wireless Carrier Upgrade Programs
  • U.S. Smartphone Penetration (2010 - 2014)
  • Mobile App Usage by Smartphone OS
  • Mobile Commerce/Payment/Banking App Use
  • Preferred Device Platforms for Digital Activities
  • Most Frequently Used Connected CE Device
  • Flat-Panel TV Penetration
  • U.S. Households with Internet-Connected CE (2010 - 2014)
  • Screen Sizes of Flat Panel and Smart TVs
  • U.S. Patient Population with Common Chronic Conditions
  • Smart Home Service Provider's Approach to Safety and Security
  • Layers of Data Analytics and Value Added Services
  • Automation Strategies
  • Forecast: U.S. Broadband Households
  • U.S. Smartphone Sales Forecast
  • U.S. Streaming Media Player Unit Sales Forecast
  • U.S. Smart TV Unit Sales Forecast
  • U.S. Smart Home Controller Unit Sales Forecast
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