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市場調查報告書
多幕式多媒體投影動畫的收益企業化:內容擁有企業的策略
Monetization of Multiscreen Video: Content Owner Strategies
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多幕式多媒體投影動畫的收益企業化:內容擁有企業的策略 是由出版商Parks Associates在2012年01月所出版的。
這份英文市場調查報告書包含67 Pages 價格從美金3200起跳。
隨著技術的進步，對專心致力於卡通發佈服務企業的收益企業化也產生很大的影響。隨選卡通發佈服務的普及與多幕式多媒體投影提供功能的演變，除了內容製作公司和擁有公司方面使用動畫資產的時期和方法，地方的管理，另一方面也為了獲得觀眾而被迫大幅度的變更策略。
本報告提供內容製作公司/擁有公司觀點美國的現有動畫服務企業和OTT(Over-the-Top)動畫服務企業的收益策略分析，主要的媒體企業簡介，多幕式多媒體投影卡通發佈業務收益企業化的趨勢，主要的經營模式，內容擁有公司2016年為止的收益預測，也介紹推動市場成長要素等，為您概述為以下內容。
結論
資料的要點
多幕式多媒體投影動畫的收益企業化:內容擁有公司可能引進的策略
第1章 摘要
- 本報告書的目的
- 正式文本的調查範圍
- 資料的出處
- 多幕式多媒體投影動畫產業定義
第2章 多幕式多媒體投影動畫市場概要:內容與消費者
- 主要的多幕式多媒體投影動畫製作公司和內容擁有公司
- 流通管道:多流通管道動畫服務供應商
- 多幕式多媒體投影動畫消費的趨勢
第3章 多幕式多媒體投影動畫的主要的經營模式
第4章 2011∼2016年的美國內容擁有公司動畫相關收益預測
第5章 市場預測與建議
資料集
- 附錄A:美國的CATV公司收益分析(2008∼2010年)
- 附錄B:美國的直接衛星廣播及通訊業者型電視廣播的收益分析(2008∼2010年)
- 附錄C:Netflix的收益分析(2008∼2010年)
- 附錄D:企業目錄
圖表
Abstract
This report evaluates the revenue strategies of the U.S. traditional and OTT
video industries from a content producer-owner perspective. The study provides
profiles of leading media companies, multiscreen video monetization trends,
core business models, internal and external pressures shaping company
strategy, content owner video revenue projections in the U.S. from 2011 to
2016 and strategic implications driving market growth.
" Technological advancements have proven a disruptive force in video
distribution and monetization," said Heather Way, Research Analyst, Parks
Associates. " The growth of on-demand video and the rise of multiscreen
delivery capabilities have drastically altered how content producers-owners
formulate strategies to attract and reach viewers while maintaining control on
when, how, and where their video properties are consumed."
Table of Contents
The Bottom Line
Data Points
Monetization of Multiscreen Video: Content Owner Strategies Dashboard
1.0 Report Summary
- 1.1 Purpose of Report
- 1.2 Scope of Report
- 1.3 Data Sources
- 1.4 Defining the Multiscreen Video Industry
- 1.4.1 Glossary of Industry Terms
- 1.4.2 Summarizing Multiscreen Video
2.0 Multiscreen Video Market Overview: Content & Consumers
- 2.1 Leading Multiscreen Video Producers-Owners
- 2.2 Distribution Channels: Multichannel Video Service Provider
- 2.3 Multiscreen Video Consumption Trends
3.0 Core Multiscreen Video Business Models
- 3.1 Content License Fees
- 3.2 Advertising
4.0 Content Owner Video Revenue Forecasts in the U.S. 2011 - 2016
- 4.1 Forecast Methodology
- 4.2 Forecast Assumptions
5.0 Key Market Implications & Recommendations
Resource Book
Appendix A U.S. Cable Co. Revenue Analysis 2008-2010
Appendix B U.S. DBS & Telco TV Revenue Analysis 2008-2010
Appendix C Netflix Revenue Analysis 2008-2010
Appendix D Company Index
Figures
- Source of Data
- Glossary of Terms
- Traditional & OTT Video Overview
- U.S. Connected Device Households 2010-2016
- U.S. Mobile Phone Users 2010-2016
- Multiscreen Video Industry: Key Revenue Stakeholders
- Leading U.S. Media Companies
- Top Media Company Revenue Profile 2010
- Time Warner Company Revenue Profile 2008-2010
- HBO GO
- News Corp. Company Revenue Profile 2008-2011
- Walt Disney Video Revenue Profile 2008-2011
- NBCUniversal Company Revenue Profile
- CBS Corp. Company Revenue Profile 2008-2010
- Viacom Media Networks Revenue Profile 2008-2011
- Hulu Plus Platform Support
- Hulu Company Revenue Profile 2009-2011
- Video Distribution Channels
- Major U.S. MVSP Video Revenue & Operating Expense to Programming Cost
Ratio 2008-2010
- UltraViolent Alliance Members
- Consumer Interest in Purchasing a Cloud Copy of Media Content
- Preferred Device to Access Cloud Copies by Video Type
- Important Video Sources
- Online Video Content and Frequency of Use
- Television Service Preference
- Television Service Preference: Demographics
- Comfort Level with TV Ad Targeting Versus Willingness to Opt-in
- Monetizing Multiscreen Video: Core Business Models & Key Players
- Major U.S. Pay-TV Programming Cost Assessment 2010
- Multiscreen Video Advertising Ecosystem
- Paths to Multiscreen Video Advertising
- Traditional TV and Online Video Usage to Ad Expenditure Ratio: U.S., 2010
- Hulu Ad Selector
- Hulu Ad Swap
- Connected TV Advertising Revenue Flow
- Second Screen Activities While Watching TV
- Second Screen Synergies: Opportunities and Challenges
- Testing Multiscreen Ad Integration: USA Network & Ford
- U.S. Content Owner Video Revenue Forecast Methodology
- Content Owner Video Revenues in the U.S. 2011-2016
- Content Licensing Revenues in the U.S. - Traditional TV & Internet
Streaming 2011-2016
- Content Owner Video Advertising Revenues in the U.S. - Traditional TV &
Internet Streaming 2011-2016
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