|
市場調查報告書
數位媒體傳播：市場更新
Digital Media Distribution: Market Update
|
數位媒體傳播：市場更新 是由出版商Parks Associates在2011年12月所出版的。
這份英文市場調查報告書包含61 Pages 價格從美金3200起跳。
消費者在習慣於無形的娛樂內容的購買以及使用當中，既有的媒體企業正逐漸轉移至網路傳播管道。調查分析師Pietro Macchiarella表示，「我們正親眼見證媒體內容傳播方法的巨大革命」。「特別是行動裝置以及平板電腦無所不在的網路連線，開啟了提供消費者書籍、遊戲、音樂以及影音的新管道。此動向對內容的製作、傳播以及收益化的方式，產生很大的變革。此外，對於追求容易連結內容的視聽群眾、使用數位傳播的企業來說，正醞釀著新的機會。」
本報告，調查分析複雜的數位傳播生態系統，彙整主要技術以及主要企業的相關情報，分析數位傳播所產生的威脅以及機會，同時分析對內容種類（影音、音樂、視訊遊戲、書籍）的影響，並概括數位價值鏈上所使用的各種技術等，由下列摘要形式闡述。
第1章 調查方式以及報告的關注主題
第2章 數位傳播生態系統
第3章 主要技術
第4章 網路
第5章 動向
第6章 可連線裝置的持有預測
第7章 用語集
第8章 索引
圖表
Abstract
This industry report examines the complex digital distribution ecosystem,
including its key technologies and players.
As consumers become more accustomed to purchasing and using non-physical
entertainment content, traditional media companies are migrating towards
online distribution channels. The report also analyzes the threats and
opportunities created by digital distribution, describes implications for the
main content categories (video, music, videogames, books), and illustrates the
different technologies used in the digital value chain.
" We are witnessing a profound revolution in the way media content is
distributed," said Pietro Macchiarella, Research Analyst. " The ubiquity of
Internet access, especially through mobile devices and tablets, has opened up
new channels to deliver books, games, music, and videos to consumers. This
trend is causing significant transformations in the way content is produced,
distributed, and monetized. It is also generating new opportunities for
companies that use digital distribution to reach audiences hungry for
easy-to-access content."
Table of Contents
1.0 Notes on Methodology and Report Focus
2.0 The Digital Distribution Ecosystem
- 2.1 Video
- 2.2 Music
- 2.3 Videogames
- 2.4 E-books
3.0 Key Technologies
- 3.1 Video Delivery Platforms
- 3.2 Digital Rights Management
- 3.3 Adaptive Streaming
4.0 Networks
- 4.1 Content Delivery Networks (CDNs)
- 4.2 Telco CDNs
5.0 Trends
6.0 Forecast of Ownership of Connectable Devices
- 6.1 Forecast Methodology
- 6.2 Number of Connectable Devices per Broadband Household
- 6.3 Broadband Growth
7.0 Glossary
8.0 Index
FiguresDigital Distribution Ecosystem
- Online Video Consumption Growth (Q3/06 - Q4/11)
- Preferred Online Sites for Movies and TV Shows
- Top Online Video Aggregator Websites
- Online Video Monetization Models
- Music App Usage
- Notable Retailers with Transactional Music Services
- Notable Music Services Offered by Broadband and Mobile Providers
- Notable Download Services
- Radio Replacement Services
- Notable Music On-Demand Services
- Notable Cloud Music Services
- Social and Free-to-Play Gaming
- Games Using Online Connectivity
- Annual e-Book Sales, 2002 - 2011
- Direct Publishing Model
- E-Books Direct Publishing Terms and Conditions
- Digital Media Distribution Services
- Key Technology Issues per Type of Content
- Complexity of Digital Delivery
- Notable Video Delivery Platforms
- Common DRM Solutions
- Adaptive Streaming
- Example of CDN Architecture
- Third-Party CDNs and Notable Video Delivery Features
- Comparison between 3rd Party CDNs and Telco CDNs
- Notable Telco CDN Initiatives
- Forecast Methodology
- Number of Connectable Devices per BB HH in North America
- Number of Connectable Devices per BB HH in Western Europe
- Number of Broadband Households 2011 - 2016
|
