遊戲內廣告市場:最新趨勢

本報告提供遊戲內廣告市場相關整體概要，市場最新趨勢，PC及遊戲主機·智慧型手機·平板電腦的遊戲活動相關分析，廣告買賣流程的檢驗，以及主要企業簡介，美國的遊戲內廣告收益預測(2011年∼2015年)等，為您概述為以下內容。

要點

數據點

第1章 調查報告摘要

第2章 遊戲內廣告的市場評估

• 跨平台遊戲
• PC為主的線上遊戲
• 連線遊戲機遊戲
• 手機遊戲

第3章 遊戲內廣告的宣傳活動管理與廣告策略

• 遊戲內廣告網路
• 遊戲內品牌經驗
• 遊戲內廣告的價格設定與經營模式
• 遊戲內收看率檢測服務

第4章 遊戲內廣告的收益預測:美國(2011年∼2015年)

• 預測手法
• 預測的前提條件
• PC線上，遊戲主機，手機的遊戲內廣告預測:美國(2011年∼2015年)

第5章 對市場的影響與建議

資源書

附錄:詞彙

附錄:企業目錄

圖表

Abstract

This report evaluates in-game advertising trends and gaming behavior on PCs, game consoles, smartphones, and tablets. The study profiles key market competitors while examining the ad buying and selling process. The study highlights market conditions and offers recommendations for industry investors. Finally, the study presents U.S. in-game advertising revenue forecasts from 2011 to 2015.

"Digital gaming is increasing in popularity and use, particularly among young consumers, attracting the attention of brands looking to connected with hard-to-reach audience subsets," said Heather Way, Research Analyst, Parks Associates. "Major brands use the medium to drive brand awareness, response, and loyalty through branded in-game experiences such as virtual goods offerings."

Table of Contents

The Bottom Line

Data Points

1.0 Report Summary

• 1.1 Purpose of Report
• 1.2 Scope of Report
• 1.3 Research Approach
• 1.4 Defining the In-Game Advertising Market

2.0 In-Game Advertising Market Assessment

• 2.1 Multiplatform Gaming Behavior
• 2.2 PC-based Online Games
• 2.3 Connected Console Games
• 2.4 Mobile Games

3.0 In-Game Advertising Campaign Management & Advertising Strategies

• 3 .1 In-Game Ad Networks
• 3.2 In-Game Branded Experiences
• 3.3 In-Game Advertising Pricing & Business Models
• 3.4 In-Game Audience Measurement Services

4.0 In-Game Advertising Revenue Forecasts - U.S. 2011 - 2015

• 4.1 Forecast Methodology
• 4.2 Forecast Assumptions
• 4.3 PC-Online, Console, and Mobile In-Game Advertising Forecasts - U.S. 2011-2015

5.0 Market Implications & Recommendations

Resource Book

Appendix A Glossary of Terms

Appendix B Company Index

Figures

• Source of Data
• In-Game Advertising Business Sectors
• In-Game Advertising Ecosystem
• Overview of Ad-Supported Gaming Categories
• Preferred Gaming Device: Demographics
• Gaming Service Preference- TV and PC-based
• Game Service Preference - TV and PC-based: Demographics
• Online Content Types Accessed on Computer: Demographics - TOP TEN
• Online Content & App Types Accessed on Connected Game Console: Demographics
• Smartphone App Usage
• Tablet Device Application Activities
• Leading Online Game Companies
• Facebook Social Game App Leaderboard
• Social Network Activities on Computer - Top 10: Demographics
• Audience Composition of Active Connected Game Console Users
• Leading Mobile Game Companies
• Mobile Social Network Activities
• Mobile Branded Game Players
• Company Spotlight: Wildtangent
• In-Game Ad Campaign Management & Ad Networks-Cross-Platform
• In-Game Ad Campaign Management & Ad Networks-Online-only
• In-Game Ad Campaign Management & Ad Networks-Mobile-only
• Company Spotlight: appssavvy
• In-Game Advertising Formats
• Attitudes Towards Game Advertising
• Game Advertising Engagement & Perception
• In-Game Advertising Pricing Models
• In-Game Advertising Revenue Shares
• In-Game Audience Measurement Services
• In-Game Advertising Audience and Ad Metrics
• PC-Online In-Game Advertising Revenue Forecast Methodology
• Console In-Game Advertising Revenue Forecast Methodology
• Mobile In-Game Advertising Revenues Forecast Methodology
• U.S. In-Game Advertising Revenues: PC-Online, Mobile, & Console 2011-2015